A happier, healthier cat, one fresh meal at a time.
Say goodbye to mysterious ingredients, upset tummies and smelly poops.
Try the UK's first fresh cat food and change your cat's life.
Did you ever wonder why cat food smells so awful?
Back in 2018 my sister and I just couldn’t understand it… Why did so-called ‘premium’ cat food smell so horrible when you opened the packet? We began by decoding the jargon on the labels. What we learnt horrified us. Here’s what we discovered …
A leading cat food label:
INGREDIENTS: meat by-products, poultry by-products, chicken, natural flavour, sodium, tripolyphosphate, dried yam, carrageean, minerals & vitamins, colour, xanthan gum, dL-methionine, taurine, sodium nitrite (for colour retention) sufficient water for processing
What’s really in your cat food? Read on to find out.
8 Things Every Cat Owner Should Know About Cat Food
1. ‘Meat by-products’ smell bad for a reason
These are the nasty leftover bits. They’re several days old and may have been boiled, mashed or dried to extract them. Far from fresh!
2. Only 4% of the recipe needs to be meat
The rest? Grains, fillers and miscellaneous jellies.
3. Grains and fillers are a root cause of digestive problems
Cats are carnivores. They can’t digest the wheat and maize found in other cat food.
4. Nutrition is sacrificed for shelf-life
To extend shelf life, other brands blast their cat food at high temperatures destroying nutritional content.
5. ‘Vet-Approved’ is a marketing trick
This doesn’t mean a vet was involved in the creation of the food. ‘Vet formulated’ does.
6. Many brands don’t make their own food
It’s hard to control quality when you’re not making your own food.
7. Dry food is against a cat’s nature
Cats need fresh meat. They didn’t evolve to digest grains.
8. Raw food is rife with salmonella recalls
Dangerous for both you and your cat.
Thousands of cats vote KatKin #1
Realising the pet food industry was too entrenched to change, we began making our cat food at home.
Word got around and what started as a solution for our own cats rapidly became a solution for many more.
So we hired a vet nutritionist to perfect our recipes and ensure they truly were the absolute best option for any cat.
3 years on we’re feeding over 40,260 cats with over 85% 5-star reviews on TrustPilot!
👇 Here’s why …
What KatKin does completely differently
Meat so good you can eat it yourself
Only the best for our cats. Always happy to put it into the fridge as it’s fresh and smells great.
Meat, more meat and nothing but meat
100% premium meat, because, what else would we feed your cat?
Absolutely no grains or fillers
Cats are carnivores. They need meat. Not grains and fillers.
Gently steamed and frozen fresh
Gently steamed at 93° then frozen to lock in nutrition. Why spoil our premium meat by overcooking it?
Vet Formulated NOT Vet Approved
Every recipe is tailored to your cat’s needs by our Board-Certified Vet Nutritionist®. He cares about your cat’s recipes, and doesn’t just put a stamp on them.
Full of moisture, just as it is in the wild
Cats don’t typically drink water, they get their moisture from their food and KatKin is naturally high in moisture.
All the benefits of raw food
None of the risks.
Incredible health benefits
As reported by 93% of KatKin customers
Better digestion, less stink in the litter box
No grains your cat struggles to digest = no smell, no mess, no fuss.
More energy and playfulness
Meat is a cat’s best source of energy. They’re tired and moody without it.
Shinier, thicker coat and less hairballs
Less shed, more shine thanks to good fats and nutrients. Healthy inside and out.
Easy-to-maintain healthy weight
Personalised calories get cats easily to their natural weight. No fuss.
Plus, scores of other ailments mysteriously* disappear.
*really there's no mystery, poor quality food is behind many of these ailments
Food allergies
“Her fur grew back to the lovely coat she had before she had allergies, and overall she’s much happier and healthier.” Dexy + Pickle
IBD
Tried drugs from the vet, literally 100s of other cat foods, now his stools are normal, at last!
Diarrhoea
He had explosive diarrhoea several times a day, so I thought I'd try KatKin. The diarrhoea stopped instantly.
Colitis
She had colitis so I looked for a healthy option. This has cleared up and she’s now a happy healthy cat.
Appetite loss
My elderly cat had very little appetite, but on KatKin she’s eating heartily and looking for more.
Sensitive stomach
It's been two weeks now. Her stomach normalised. It gives me such a joy to see our cat transforming.
Read our reviews for hundreds more amazing stories.
Health over profits
KatKin puts cats over profits. And science over cheap marketing wins.
For less than the price of a daily coffee your cat gets the nutrition it needs for long-term health.
 |  |  | |
|---|---|---|---|
| 100% Human-quality meats | |||
| Gently cooked for digestion | |||
| So fresh it's frozen | |||
| Free from preservatives | |||
| Free from sterilisation | |||
| Cooked in own kitchen | |||
| Perfectly portioned | |||
| From less than £2 a day |
“Feeding your cat well is the best way to prevent chronic diseases.”
Keep the vet's bills away from £1.89 per day
Robust health for less than a latte.
From just £1.89 per day for homemade, nutritionally complete, 100% Fresh meat meals. What's not to love?
No strings attached.
Change, pause or cancel your plans at any time. We always remind you when to expect us so you can make any changes.
Free Delivery.
Our carbon-neutral deliveries get KatKin to your door perfectly chilled. And we'll tell you when we're on the way.
We've got your back.
Get help 7 days a week from our resident cat experts along with access to a world of cat content from the pros.
Take a 14 day trial and here's what we promise
1. Health benefits you can see
93% of cat people say their cat is happier and healthier after switching to KatKin.
2. Cancel, pause or delay easily
Easily change your mix of recipes, or cancel altogether - and no surprise charges, ever.
3. Customer love guaranteed
Get answers, advice and even speak to a vet. Call us 7 days a week on 0204 538 4144 or email meow@katkin.com
