Influencers predate social media marketing by centuries, dating back to the Roman era where the most famous gladiators endorsed products just like today’s athletes and sports personalities.
In today's influencer climate, you need not spend your days in a Colosseum or at the Olympics; you don’t even need to leave the comfort of your own home. And you become an influencer? So last century! Our pets could become the next generation of online influencers, and many are already well on their way to establishing themselves as Instagram celebrities.
As the influencer phenomenon continues to boom, we wanted to find out which of our animal companions made for the most influential personalities, and of course, which cats found themselves in the top spots.
From felines to canines, cougars to hedgehogs, animals have demonstrated a true talent in engaging the masses. Many of our furry friends don’t just rake in money through sponsored ads, but many also have their own merchandise, host live events, and one cat on our list has even developed their own premium food brand. So the next time you need cat food, don’t forget there are a host of influencer-brand foodstuffs that your closest buddy is itching to try.
By analyzing the Instagrams of pets with the most followers, likes, and engagement rates, we discovered the top 50 most influential pets. We also wanted to see just how much these animals could make for their loving owners. Using Instagram data we estimated how much each of these pets could make per Instagram post to discover who among them were the highest earners, and how much the most influential cats could pull in per post.
So, who are the most influential and highest earning pets on Instagram?
So, which pets find themselves in the top 10 richest animals in the world? Let’s take a look.
The world’s richest pet, a German shepherd known as Gunther VI, is owned by the Gunther Corporation who also manage the dog’s estate and fortune and through real estate investments have rocketed Gunther’s grandfather’s inherited fortune from a mere $80 million in 1992 to the $500 million reported today. It is no surprise that this lucky boy finds himself the richest pet in the world, five times richer than the runner-up on this list. To demonstrate his business ability and talent for real estate, it has been reported that Gunther has recently sold a mansion, formerly owned by Madonna, for $29 million in 2022. That’s one clever dog.
Our runner-up in this list is not our highest-earning influencer, but rather our premium cat food owner, Nala Cat, with a net worth of $100 million. Jiffpom, our highest-earning canine pet influencer, is still a long way from catching up to our richest feline influencer, some $75 million behind, securing him a spot at number five on our Ultimate Pet Rich List.
At the number three spot is Olivia Benson, the best friend and companion of artist Taylor Swift, who asks the question: is Instagram celebrity really the most profitable profession for your pet? With a whopping $97 million net worth, Olivia has found success outside of the world of Instagram influencing. The Scottish Fold earned her fortune starring alongside her owner in several music videos, has crafted her own merchandise line, and has had cameos in many big-budget ads, including for the likes of Diet Coke and Ned Sneakers.
Inherited or earned ?
Net worth of pet
While the highest earning pet influencer is an adorable canine, we love our feline buddies just as much, so we also made a list covering the 20 highest earning cats.
It’s not surprising we see Nala Cat at the top spot on this list after securing second place on our world’s highest-earning pets list.
Following Nala Cat comes the queen of fluff, Smoothie, so named for being both sweet and smooth. In 2018, this British Longhair from the Netherlands was hailed as the world’s most photogenic cat by US Weekly and has even been used as a muse for a mural in New Zealand.
At number three is Baloo, part of the dynamic duo Henry and Baloo. Henry and Baloo are a dog and cat duo who travel the world together with their owners, Cynthia and Andre. Henry the German Shepherd, Husky, Boxer, Staffordshire Terrier, and Aussie mix, managed a following of 30,000 on his own, but it was only with the addition of Siamese mix Baloo that the pair's celebrity really took off, currently standing at over 2 million followers on their Instagram and pulling in $7,298 per post.
Instagram earnings per post and average likes per post were calculated using the online tool on https://influencermarketinghub.com, where the upper limits of estimated earnings per post were reported.
All lists only include animals alive at the time of research.
All currency conversions made on 20/01/22 using Google Finance.