All About Us

At, we’re here to give you the knowledge you need to give your cat the best life possible. From in-depth cat product reviews to veterinarian-written guides on cat health issues, medications, and more, you’ll find everything you need to give your cat the best—all in one place. 

Our Story

After founder Doron Wolffberg’s cat, Pedro, had an almost-fatal bout of urinary tract disease, he became determined to educate himself on feline nutrition and how to give his cat the best life possible. 

This inspired him to help others empower themselves through accessible, trustworthy information on cat food, products, and care. 

Today, has gathered some of the most knowledgeable voices in the cat care world—veterinarians, behaviorists, nutritionists, and seasoned product reviewers—to give you top-notch information on all things cats.

What makes us different?

We do what’s right for cats. 

Our team is 100% cat-obsessed, and we’re dedicated to providing safe, reputable information that keeps cats happy and healthy. 

We don’t want to waste your time.

If you’ve spent some time looking for cat information on the web, you’ll know that a lot of it is slow, boring, and even seems like it was copied and pasted from somewhere else. We’re here to get you the facts with no fluff—that way, you can spend less time researching and more time with your cat.

We’re serious about not being “bought”.

While other cat product reviewers receive free products in exchange for reviews and even accept money behind-the-scenes for a good review, we have a strict no-paid-reviews policy. We buy all of our own products for review and test them with real cats.

Note: Yes, we do receive affiliate commissions on some of the products you see on See our statement here.

Our Team

Mallory Crusta – Head of Content

Mallory Crusta

As the head of content at, Mallory is dedicated to ensuring that the information you see here is trustworthy, clear, and engaging. When she’s not reviewing cat products or editing content, Mallory enjoys skiing and hiking. She has two cats, Wessie and Forest.

JoAnna Pendergrass DVM


JoAnna Pendergrass, DVM, is a veterinarian and freelance medical writer in Atlanta, GA. After
graduating from the Virginia-Maryland College of Veterinary Medicine with her veterinary
degree, JoAnna completed a 2-year research fellowship in neuroscience at Emory University.
During this fellowship, she learned that she could make a career out of combining her loves of
science and writing.

As a medical writer, JoAnna is passionate about providing pet parents with clear, concise, and
engaging information about pet care. Through her writing, she strives not only to educate pet
parents, but also empower them to make good health decisions for their pets. JoAnna is a
member of the American Medical Writers Association and Dog Writers Association of America.

Pete Wedderburn DVM

pete DVM

Dr Pete Wedderburn qualified as a vet from Edinburgh in 1985 and has run his own 4-veterinarian companion animal practice in County Wicklow, Ireland, since 1991. Pete is well known as a media veterinarian with regular national tv, radio and newspaper slots, including a weekly column in the Daily Telegraph since 2007. Pete is known as “Pete the Vet” on his busy Facebook, Instagram and Twitter pages, regularly posting information on topical subjects and real-life cases from his clinic. He also write a regular blog at His latest book: “Pet Subjects”, was published by Aurum Press in 2017.

Zara Boland DVM

Zara The Vet

Irish born Zara is a UK registered clinical vet with a passion for helping people to understand their pets. She does this in any way that she can from hands-on consults to international conference speaking, article writing, TV and radio. Her main areas of clinical interest are animal nutrition and behaviour, but she also has a lifelong fascination with exotic animals. She is the founder of Vet Voice, a specialist veterinary communications agency and has nearly 15 years globally acquired experience within the pet food and pet healthcare industries. She is also involved with a number of different animal charities and the proud pet parent of a Bernese Mountain Dog called Rhumba and a rascally rescue cat called Scamp.

Sarah Wooten, DVM

Dr. Sarah Wooten, DVM

A 2002 graduate of UC Davis School of Veterinary Medicine, Dr. Sarah Wooten is a well known international speaker in the veterinary and animal health care spaces. She has 10 years experience in public speaking and media work, and writes for a large number of online and print animal health publications. Dr. Wooten has spoken in the veterinary education space for 5 years, and speaks on leadership, client communication, and personal development. Dr. Wooten is also a certified veterinary journalist, a member of the AVMA, and has 16 years experience in small animal veterinary practice. In addition to being a speaker, author, veterinarian, and co-creator of the wildly popular card game ‘Vets Against Insanity’. When it is time to play, she can be found skiing in Colorado or diving with sharks in the Caribbean. Go big…or go home.

Melina Grin ISFM Certificate in Feline Nursing


Melina’s love of animals began in childhood, when she would care for sick or stray dogs and cats while dreaming of becoming a Vet. While working in the Veterinary field she found a distinct interest and passion in Small Animal Rehabilitation and Feline Behaviour. Melina is the proud director of Pet Nurture in Sydney, Australia (Unique Mobile Animal Wellness Centre specialising in Cats). Melina is currently studying to become a qualified Veterinary Nurse with a view to progressing to Animal Behaviour Therapy.

Tabitha Kucera, RVT, CCBC, KPA-CTP

Tabitha has over 10 years experience working at several small animal veterinary hospitals, farm sanctuaries, and various cat and dog rescues over the years, fulfilling many roles, including veterinary technician, trainer, behavior consultant, and more. She currently owns dog and cat behavior consulting and training businesses and writes for fear free, low stress handling, and Pet Professional Guild among others.  She has presented on various pet topics in Ohio, Florida, Portland, New Orleans, and Michigan.

Jackie Brown

Jackie Brown Writer

Jackie Brown is a freelance writer specializing in the pet industry. She writes on all pet and veterinary topics, including general health and care, nutrition, grooming, behavior, training, veterinary and health topics, rescue and animal welfare, lifestyle, and the human-animal bond. Jackie is the former editor of numerous pet magazines and is a regular contributor to pet magazines and websites.

Kate Barrington

Kate Barrington holds a Bachelor’s degree in English and is the published author of several self-help books and nutrition guides. Also an avid dog lover and adoring owner of three cats, Kate’s love for animals has led her to a successful career as a freelance writer specializing in pet care and nutrition. Kate is also a blogger for a number of organic and natural food companies as well as a columnist for several pet magazines.

Amy Brown


Amy Brown is a lifelong cat enthusiast who enjoys writing about cats and rescuing them. She writes for various pet related websites, including her own, Cat Mania.

Doron Wolffberg


I started the site in 2016 after my cat Pedro (the cool cat on the site’s logo) almost died from a case of urinary blockage. Turned out that food he’d been eating was a big reason he got sick. I’ve made it our mission to help educate cat parents so they can make better-informed decisions about their cat’s health and wellbeing.

I’m also an SEO geek with 13 years of experience in digital publishing. My work has been featured in RankXL, Empire Flippers, and more.

Product Reviews

To help you make informed decisions about the products you buy for your cat, offers an extensive library of unbiased product reviews and buyer’s guides. From automatic litter boxes to food and insurance, we’ve gone in-depth on the products that matter most.

Our buyer’s guides are based on extensive research and, when possible, hands-on testing. Before recommending any product, our team spends hours researching the market, identifying top products, and reading customer reviews.

Veterinary Information

When you want answers about your cat’s health, trustworthy information is vital. To ensure that the cat health content on is in line with the latest evidence-based veterinary information and health guidelines, every health-related article is written or reviewed by our team of veterinarians.

How We’re Funded participates in affiliate marketing programs and partners with select brands. 

The products we choose to cover are independently-chosen and thoroughly reviewed before we receive any payment. Our product review policy ensures that we are able to thoroughly test all products before we cover them.

Commissions from these partnerships allow us to pay the team and continue to provide high-quality information for our readers.

Our Community

None of this would be possible without the community. Stick around for a while, leave a comment or two, and explore our other homes on the web:

Want To Get In Touch?

If you would like to discuss topics related to cat health, nutrition, or other aspects of feline care, please join the community groups. This is the best place to connect with our team of expert moderators and fellow cat guardians.

For general inquiries, please use our contact form or email: [email protected]

If you’d like to make a media, editorial, or advertising inquiry, please contact: [email protected]

2 thoughts on “All About Us

  1. Khora Tatyana

    Hey! Can you please do a review of Nutrience sub zero cat food??? it looks pretty amazing to me, but i really value your opinions on this website!
    ((“Nutrience® Grain Free SubZero Cat Food – Prairie Red”))

  2. Cathy

    Dunno if you are still gathering info on cat foods, saw the Merrick Dry Cat Food, we use Limited Ingredient. The newest bag we received, which we buy monthly, is a light tan colored slightly larger bit. Dramatic change. It had been a dense dark bit of food. We knew Nestle Purina would eradicate the food our cats had become accustomed. Still, the disappointment is extreme. The owner of Merrick clearly sells out to profiteering rather than investing in true animal nutrition and care. Now we have to try to find a new food, our cats turned her nose right up at the new bag batch. One has become quite mewlish and refuses to eat it.

    Thought you should know.

Comments are closed.