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Does Nature’s Variety Instinct have what it takes to satisfy your cat’s carnivorous instincts? Find out in our unbiased Nature’s Variety Instinct cat food review.
The Cats.com Standard—Rating Nature’s Variety Instinct on What Matters
We’ve analyzed Nature’s Variety and graded it according to the Cats.com standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it rates in each of these six key areas.
- Species-Appropriateness – 8/10
- Ingredient Quality – 7/10
- Product Variety – 10/10
- Price – 7/10
- Customer Experience – 8/10
- Recall History – 4/10
Overall Score: 7.3/10
We give Nature’s Variety Instinct cat food a 44 out of 60 rating or a B grade.
As part of our review process, we’ve submitted samples to an independent lab. You can see the full report here and here.
In addition to performing our own qualitative analysis of the brands reviewed here, we submitted samples for analysis at an ISO 17025 certified food testing and analysis lab.
Also Read: Why We Lab Test Cat Food and How to Interpret the Reports
We bought the products at full retail price, and the entire testing process was funded by Cats.com without direct input or influence from the companies involved.
Analytical testing in a food chemistry lab gives us the exact macronutrient and micronutrient content of each recipe. The tests also look at microbial content, yeast, mold, and heavy metals, helping you ensure that you’re only putting the best in your cat’s bowl.
To access the lab reports for each food reviewed here, click the “view lab report” link in the product review.
About Nature’s Variety Instinct
Nature’s Variety began as a small pet food manufacturer in Lincoln, Nebraska. It’s now owned by Agrilomen, a Barcelona-based firm. Agrolimen also owns Affinity Petcare, a leading European pet food supplier and holds 50% stake in Mogiana, a Brazilian pet food company.
Nature’s Variety continues to operate as an independent company with headquarters in St. Louis, Missouri. The company focuses on meat-centric recipes and emphasizes the value of fresh, freeze-dried, and raw ingredients.
Sourcing And Manufacturing
Nature’s Variety Instinct raw cat food is manufactured in company-owned facilities in the United States, while their kibble is made by a third-party manufacturer, also in the United States. Their wet food manufacturing is done both in Thailand and Kansas.
Nature’s Variety ingredients are primarily sourced from the United States, with some proteins sourced from New Zealand, Australia, France, and Italy. The company doesn’t source any meat or poultry from China, but doesn’t mention sourcing other ingredients from the country.
Has Nature’s Variety Instinct Cat Food Been Recalled?
Nature’s Variety appears to have been recalled four times since its creation in 2002.
In 2015, Nature’s Variety recalled several varieties of chicken-based food after FDA testing revealed that the food was contaminated with salmonella. Earlier that year, the company issued a recall due to pieces of plastic in their food.
In 2012, the company recalled four sizes of kibble for dogs after learning that the food had an “off-odor” smell before its expiration date. Nature’s Variety said the food wasn’t contaminated, but voluntarily withdrew the food to ensure a top-notch experience.
Back in 2010, the company issued a recall of chicken-based raw food due to potential salmonella contamination.
What Kinds Of Cat Food Does Nature’s Variety Instinct Offer?
The Nature’s Variety Instinct cat food lineup is broken into six lines.
- Instinct Original includes both dry and wet foods. All of the foods in this line are at least 70% animal ingredients and are made without any grains.
- Instinct Limited Ingredient Diet foods are geared towards cats with food sensitivities and allergies. They’re made with one animal protein and a single primary vegetable ingredient. This line includes both wet and dry foods.
- Instinct Ultimate Protein wet and dry foods are at least 90% animal-derived protein and have up to 3 times more chicken or duck than other natural brands.
- Instinct Raw Boost is kibble with chunks of freeze-dried raw meat. The line also includes Raw Boost Mixers, which allow you to add those freeze-dried chunks to your kibble of choice.
- The Instinct Raw line includes one recipe. It’s a frozen raw product made primarily from chicken.
- Raw Signature includes raw frozen bites and medallions made from chicken and rabbit.
Nature’s Variety Instinct Cat Food – Top 3 Recipes Reviewed
|Product Name||Food Type||Price||Our Grade|
|Instinct by Nature’s Variety Original Grain-Free Real Chicken Recipe||Wet||$0.47 per oz||A-|
|Instinct by Nature’s Variety Original Grain-Free Recipe with Real Chicken Dry Cat Food||Dry||$4.55 per lb||B-|
|Instinct by Nature’s Variety Original Grain-Free Real Rabbit Recipe||Wet||$0.69 per oz||A-|
#1 Instinct by Nature’s Variety Original Grain-Free Real Chicken Recipe Natural Wet Canned Cat Food Review
Chicken appears to be the primary protein source in this wet cat food.
Our first Nature’s Variety product review is a canned food made primarily from chicken. The recipe is 95% chicken, turkey, and chicken liver, plus chicken broth. The remaining five percent of this food is composed of egg product, ground flaxseed, peas, and carrots. The last two ingredients are high in carbohydrates and don’t add much to the food nutritionally.
The food also contains a small amount of “egg product”, which, like all feed-grade ingredients, may or may not be handled according to human food standards. Regardless of handling, eggs and egg product are nourishing sources of animal protein.
The food is fortified with vitamins, minerals, and amino acids that make it nutritionally complete.
Near the end of the ingredient list are a few more food ingredients. The recipe contains a touch of menhaden fish oil as a source of omega-3 fatty acids and a pinch of fruits and vegetables, including artichoke, cranberries, pumpkin, and parsley.
Overall, this food is high in protein with moderate fat and low carbohydrate content.
The food has 131 calories in each 3-ounce can or roughly 43 calories per ounce.
Chicken, Chicken Broth, Chicken Liver, Egg Product, Dicalcium Phosphate, Turkey, Peas, Carrots, Pumpkin, Tomato, Kale, Cabbage, Ground Flaxseed, Tuna Fish Oil, Guar Gum, Broccoli, Potassium Chloride, Cranberries, Blueberries, Salt, Parsley, Taurine, Minerals (Zinc Proteinate, Magnesium Proteinate, Copper Proteinate, Manganese Proteinate, Iron Proteinate), Choline Chloride, Vitamins (L-Ascorbyl-2-Polyphosphate, Vitamin E Supplement, Thiamine Mononitrate, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin D Supplement, Folic Acid, Vitamin B12 Supplement).
Ingredients We Liked: Chicken, Turkey, Chicken Liver, Menhaden Fish Oil
Ingredients We Didn’t Like: Ground Flaxseed, Peas, Carrots
Common Allergens: Chicken
Dry Matter Basis
Caloric Weight Basis
- Primarily made from animal protein sources
- Contains a mix of muscle meat and organs
- Doesn’t contain any animal by-products
- Relies on animal-sourced fat
- Made without artificial colors, flavors, and preservatives
- Low carbohydrate content
- Cost is above market average
#2 Instinct by Nature’s Variety Original Grain-Free Recipe with Real Chicken Dry Cat Food Review
Chicken appears to be the primary protein source in this dry cat food.
This grain-free kibble is 81% animal ingredients and oils with the remaining 19% of the recipe dedicated to “fruits, vegetables and other wholesome ingredients.”
The ingredient list starts with a mix of chicken, chicken meal, turkey meal, and menhaden fish meal. Like many grain-free foods, this recipe includes peas as a grainless solution to the kibble binding problem. Unlike most grain-free foods, the food doesn’t contain any more legumes or starches, helping to keep the carbohydrate content relatively low.
The food contains chicken fat as its primary fat source, tapioca as a secondary binder, and “natural flavor” for added palatability. Tomato pomace, a by-product of tomato processing, is used as a source of fiber. After this fiber source, the food contains whitefish meal, consisting of Pacific whiting, sole, and rockfish.
Along with supplemental vitamins, minerals, and amino acids, the food contains trace amounts of montmorillonite clay, fruits, vegetables, and freeze-dried organs. It’s enhanced with “guaranteed levels of live, natural probiotics”—60,000,000 CFU in each pound or about 3.5 million CFU per serving.
Overall, this dry food has high protein content with moderate fat and relatively low carbohydrate content.
The food contains 488 calories per cup or about 117 calories per ounce.
Chicken, Chicken Meal, Turkey Meal, Menhaden Fish Meal, Peas, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Tapioca, Natural Flavor, Dried Tomato Pomace, Montmorillonite Clay, Carrots, Apples, Cranberries, Choline Chloride, Salt, Vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate, Niacin Supplement, Vitamin A Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Taurine, Freeze Dried Chicken, Freeze Dried Chicken Liver, Pumpkinseeds, Freeze Dried Chicken Heart, Dried Bacillus Coagulans Fermentation Product, Rosemary Extract.
Ingredients We Liked: Chicken, Chicken Fat, Freeze Dried Chicken Liver, Freeze Dried Chicken Heart
Ingredients We Didn’t Like: Peas, Tapioca
Common Allergens: Chicken, Fish
Dry Matter Basis
Caloric Weight Basis
- Free of animal by-products
- Made without artificial colors, flavors, or preservatives
- Primarily made from animal protein
- Contains a mix of muscle meat and organs
- Free of artificial colors, flavors, and preservatives
- Low carbohydrate content compared to most dry foods
- Lacks the moisture cats need
#3 Instinct by Nature’s Variety Original Grain-Free Real Rabbit Recipe Natural Wet Canned Cat Food Review
Rabbit appears to be the primary protein source in this wet cat food.
This food is made for cats with allergies and food sensitivities, so it’s made from proteins that aren’t commonly allergenic. Excluding broth, the food is 95% composed of rabbit, pork, and liver. Rabbit and pork are novel proteins for many cats and are good choices for those with sensitivities to common allergens like chicken and beef.
The food is supplemented with menhaden fish oil, a species-appropriate source of omega-3 fatty acids. Omega-3s do a lot of great things, but most relevantly, they can reduce inflammation associated with allergies.
The food’s fortified with vitamins, minerals, and amino acids that make it nutritionally complete. Near the end of the ingredient list is a smattering of fruits and vegetables.
Overall, this food is rich in protein with moderate fat and low carbohydrate content.
The food has 80 calories in each 3-ounce can or about 27 calories per ounce.
Rabbit, Pork, Pork Liver, Pork Broth, Ground Flaxseed, Montmorillonite Clay, Tricalcium Phosphate, Peas, Carrots, Potassium Chloride, Salt, Menhaden Fish Oil (Preserved With Mixed Tocopherols), Minerals (Iron Proteinate, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Potassium Iodide), Choline Chloride, Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Niacin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin A Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Folic Acid), Taurine, L-Ascorbyl-2-Polyphosphate, Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley.
Ingredients We Liked: Rabbit, Pork, Pork Liver, Menhaden Fish Oil
Ingredients We Didn’t Like: Ground Flaxseed, Peas, Carrots
Common Allergens: None
Dry Matter Basis
Caloric Weight Basis
- Uses a combination of muscle meat and organs
- Appropriate for cats with food sensitivities and allergies
- Rich in animal-sourced protein
- Thickened without carrageenan
- Free of artificial colors, flavors, and preservatives
- A number of customers have complained about apparent bones and irregularities
#4 Runner-Up: Instinct by Nature’s Variety Kitten Grain-Free Real Chicken Recipe
This kitten food from Nature’s Instinct is made primarily from wholesome animal ingredients and is rich in the amino acids that help your kitten to thrive. The first ingredient is chicken, and it contains salmon as a natural source of DHA, a fatty acid with a role in brain and eye development.
This kitten recipe doesn’t contain any of the starches and plant protein that weigh your kitten down and create waste, but it does contain traces of cranberries, pumpkin, tomato, blueberries, broccoli, cabbage, kale, and parsley.
Overall, however, this food is a low-carb option, with about 9% carbohydrates on a dry matter basis. It is a little more expensive than many kitten foods, but it offers good nutritional quality.
Each 3 oz can contains 103 calories, which is about average for kitten food.
Chicken, Chicken Broth, Salmon, Beef Liver, Egg Product, Dicalcium Phosphate, Tuna Fish Oil, Pumpkin, Tomato, Kale, Cabbage, Guar Gum, Broccoli, Potassium Chloride, Cranberries, Blueberries, Parsley, Salt, Taurine, Minerals (Zinc Proteinate, Magnesium Proteinate, Copper Proteinate, Manganese Proteinate, Iron Proteinate), Choline Chloride, Vitamins (L-Ascorbyl-2-Polyphosphate, Vitamin E Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin D Supplement, Folic Acid, Vitamin B12 Supplement).
Dry Matter Basis
Caloric Weight Basis
What We Liked:
- Rich in animal-based protein from chicken, beef, and salmon
- Soft canned food offers palatable texture and hydration
- Very low carbohydrate content
- Rich in DHA for healthy brain and eye development
What We Didn’t Like:
- A little more expensive than many kitten foods
- Doesn’t receive consistently positive customer reviews
What Do Customers Think Of Nature’s Variety Instinct Cat Food?
Nature’s Variety foods are well-loved by customers.
The company is one of few that receives largely positive reviews on Consumer Affairs, a customer advocacy site with a definite negativity bias.
However, since the company changed its wet food manufacturing locations and started reformulating many of its recipes, it’s started to receive many complaints about irregularities in the food.
Here’s what a few customers have to say about Nature’s Variety cat food:
“The Instinct Original canned cat food looks and smells good enough for human consumption! The food is juicy and moist without being watery or gravy-like–all food. My cats are loving it (as well as the Kitten version for my 7 mo old.) They had no problem transitioning from another brand.” – Suze, reviewing Instinct by Nature’s Variety Original Grain-Free Real Chicken Recipe
“I have taken painful measures to find a food with no chicken or egg to help rule out allergies after trying another brand of skin sensitive food for 12 weeks to no avail. Was very happy to find this brand and all my feline friends who are indoor pets seem to love it. It is helping their coats improve and hopefully will improve their overall health. We have only been using Instinct for 4 weeks. We are just beginning. The only downside to novel protein foods is the $$$$$. Wish there were coupons. Not a big inventory at Pet Food stores either. Glad Chewy stocks so well.” – SmokeysMom, reviewing Instinct by Nature’s Variety Original Grain-Free Real Rabbit Recipe
“The amount or inclusion at all of bone meal in pet food is another debate for another time but this is ridiculous. This is literally a choking hazard. Instinct is clearly going through something with their unannounced recipe changes, rabbit and venison are the only ones left with the old recipes. A lot of pet owners have relied on Instinct for chicken and fish free options which while more plentiful these days, are still hard to find. For the amount of money they’re charging I expect more than a potential surprise visit to the emergency vet for a lodged obstruction in their throat or a violent allergic reaction due to unannounced recipe changes. Do better Instinct.” – Beep, reviewing Instinct Original Grain-Free Pate Real Rabbit Recipe Wet Canned Cat Food
“I’ve done tons of research of which canned food is good for my cats (I have two precious exotic shorthairs). So many pet food reviews say Instinct is one of the best—it’s not as expressive as Ziwi, but it’s definitely on the more expensive side. Anyway, long story short. I have two reservations about it: 1) my cats are not super interested in it; 2) above all, I saw giant peas in it—I don’t think cats need it and in my opinion veggies are worse than meat byproduct, as they are simply NOT what cats eat or need. Final thought: Sometimes I feel I should just go with the cheaper Fancy Feast Classic Chicken Pate. My cats like Fancy Feast and there’s no veggie in Fancy Feast Classic Chicken Pate.” – Eleni, reviewing Original Grain-Free Real Chicken Recipe Natural Wet Canned Cat Food
How Much Does Nature’s Variety Instinct Cat Food Cost?
Let’s break down how much it would cost per day to feed your cat’s Nature’s Variety. For the sake of this exercise, let’s say that your cat weighs 10 lbs and follows the feeding guidelines recommended by Nature’s Variety Instinct.
Nature’s Variety Instinct wet food would cost between $2.28 and $3.36 per day, depending on which variety you choose. Nature’s Variety dry food is significantly cheaper and would cost closer to $0.42 per day to feed the same cat. Their raw food is comparable to the canned recipes, adding up to roughly $2.30 to $3.35 per day.
All of their recipes, including their raw frozen formulas, are reasonably-priced and easy to find in stores. The brand is comparable in quality and price to Wellness CORE, except Nature’s Variety Instinct offers a wider selection of raw food.
Overall, Is Nature’s Variety Instinct A Good Choice?
Nature’s Variety cat food is a good option to consider if you’re looking for meat-centric, dye-free food. With a selection of limited-ingredient recipes and formulas focused on novel proteins, this brand is a promising choice for cats with food sensitivities and allergies.
Though the brand has been recalled a few times during a relatively short span of time, none of these recalls were associated with reports of illness. Nature’s Variety maintains a good reputation among customers and appears to be a reliable choice.
Where To Buy Nature’s Variety Instinct Cat Food?
Nature’s Variety cat food is sold by pet specialty retailers, including major chains like Petco and PetSmart. Click here to find a retailer near you. If you’d prefer to shop online, you’ll find Nature’s Variety cat food on Amazon, Chewy, Petco, and PetSmart.com.
I wish you would have went into more depth on the instinct raw food. But other than that you showed me that instinct is an alright brand.
Good point, Samuel—we usually go in-depth on the most popular varieties, and sometimes things get left out. I’m glad you found it helpful anyway.
Hello! We have been feeding our cat the chicken pate wet food for a few months and noticed in our most recent order the recipe has changed. There is no more turkey in the ingredient list (although the label still says it has turkey), and chicken liver is third instead of second. It is also no longer made in the US and is made in Thailand. Lastly they’ve added other vegetables to the recipe like kale, tomato, cabbage and pumpkin. The calorie content for one can went from 193kcal to 240kcal as well. Would you still rate this food the same grade given these changes?
Hi KJ, we’ve updated the ingredient list here. The food seems to have the same macronutrient composition as it did previously, but some customer reviews suggest that the new formulation is different enough to make cats no longer like it. Overall, it seems like it should be similar nutritionally, but we don’t know exactly how the quality of the ingredients compares to those in Nature’s Variety’s US-made food. In conclusion, I’ll give it the same grade, but tentatively.
I have been getting the chicken pate from Chewy for a number of years. I have found that there seems to be something strange with quality control. Some cans (by the case) have peas and carrots, and others do not. The latter also seems oilier. The two varieties also come in different types of cans — interior of some (with the peas and carrots) is white, the other looks like a regular can.
What is going on here? The order remains the same, the packaging looks the same, but the content is not the same.
That’s definitely concerning, Irene! With brands like Instinct that mass produce pet food it’s to be expected that there might be some minor differences from one lot to another. It sounds like you’re saying the product looks entirely different, however.
I found a few comments online from other customers noticing a change in the look of the product or the packaging when Nature’s Variety rebranded as Instinct in 2018. It sounds like the company was trying to use up the cans they had in stock which, if that’s the case, could account for the variation. I can’t be sure, of course, so if you want a more specific answer you may need to contact Instinct directly. Let us know what you find out!
Thanks, Kate. I do think it’s concerning, since if I am ordering something for a reason, I expect there to be consistency. Also, the extremely different can qualities make me concerned that some may not be BPA free – something that I was expecting from Instinct.
I would like to hear from a representative of the company about this – in a public forum. That would make me feel more comfortable about these variations.
I noted the lab reports…
The results alone are not constructive without proper interpretation…and context. Yet you put them out there to be read.
I did not appreciate that…
Now, since you have put them in your review, could you explain the breakdown, otherwise you leave this product as being quite harmful to cats., and a poor product.
Leslie, yes—this is 100% something we’re working on adding. I’m going to mention this comment in my next conversation with the site owner.
Perhaps you should have provided complete information in the first place, rather than lab results without context or interpretation.
Your site has caused me considerable worry, as well as time researching. I read your article, with the lab results, on the same day that my first order of Instinct arrived, for my cat.
I have spoken with the company today…
Is instinct not a good quality food … is there something I should be concerned about I recently started transitioning my girl because we found out she might have a sensitive stomach so I started her on the limited ingredient line but now I don’t know if I should continue
No, I think Instinct cat food is a perfectly good option, and their limited ingredient food seems like a great choice for a cat with that sort of sensitivity.
The food has completely changed. Don’t know why. Its greasy and doesn’t look the same. My moms cats don’t like it. And I just noticed for my cans they are not making this in Thailand and it used to be USA. I will continue to buy the freeze dried as that is USA made. But I am changing canned foods now. Natures Variety sold out in 2014 and now this new big company obviously is more concerned with $$$ so they moved production to Thailand. So sad. The food used to be great.
I also noticed this last case I bought was different. Also noticed it was made in Thailand. Have you noticed little white specks in yours? Curious to know what those little specs are
The Rabbit recipe has so much Carbs (30%+ is even higher than some kibble) and in your review you wrote “Cons: none”. And “Overall, this food is rich in protein with moderate fat and low carbohydrate content.” This food is also rated as A-. Why? I came to the website from your Youtube videos and I found some of them useful. But now I am worried about consistency of your standards.
I have also seen other places where on this website where the Carbs seems high in the charts but the food was rated as good.
Hello YJ, thanks for being here. It means a lot that you found some of our YouTube videos helpful enough that you’d come to the website. What you’re seeing is an ongoing problem with the way our nutrient charts are calculated. Our automated system is not complex enough to recognize anything but the guaranteed analysis when calculating nutrient content. It simply pulls the guaranteed analysis from retail sites and uses that information to both infer unlisted nutrients, like carbohydrates, and generate dry matter and percentage-of-calories values. Because the guaranteed analysis is simply a set of minimum and maximum values, these inferences will often differ from typical nutrient values. On the other hand, the review content is written by a human and based on research (and sometimes, lab testing), so the information there is based on complete nutrient analyses when possible. For example, you can see that their chicken wet food recipe was 0% carbohydrates in our lab test. And according to Chewy (presumably informed by the company), the rabbit recipe you mentioned has a carbohydrate content of 3.42% on a dry matter basis.
I realize that it’s very misleading to have such a discrepancy in the articles, so I’ve reached out to our team asking if we can at least add a disclaimer explaining what I’ve just told you, and we’ll see if there’s a better way to approach it in the future. – Mallory
Thanks for the clarification. I do like your videos and also the website is a good place for me when I want to see things clearer in details. But the content on the website here so far is not well prepared. Like in this case the charts and the written reviews are not communicating with or supporting each other instead in some cases seems confusing or contradicting if you didn’t give those explanations. If only the written reports were written by human, I would prefer to see more written explanation using the lab test or estimates you get from the guaranteed analysis there. Otherwirse most food reviews looked more or less the same, especially for wet food.
On the dry matter chart for the Real Rabbit flavor, did the fat and carbs get switched? That’s the only way I see to justify the numbers in the graphic with what is written in the rest of the review.
Hey Amanda, thanks for pointing that out. Unfortunately, we have an ongoing issue where our automatically-generated pie charts are not aligning with the text. As mentioned in the disclaimer now added to the bottom of every review, the values in our nutrient charts are automatically calculated based on the guaranteed analysis and may not represent typical nutrient values. This may lead to discrepancies between the charts and the values mentioned in the body of the review.
“Updated March 5, 2023” makes it look to the casual observer like your information is current. However, it does not reflect the changes in formula and processing location–for instance, the article still states that it is made in the US. My cat is one of many that hates the new formula, and I hate that they changed the ingredients significantly without indicating that to the customers. For many of us the whole reason we buy premium cat foods is because our pets are sensitive to certain ingredients.
Hi Siri, thanks for the comment, and I apologize for the late reply. I agree that it’s misleading—this date refers to any minor changes we’ve made on the page, but we haven’t yet completed a full update of this article. I just went through and made a few updates to reflect the changes you’ve mentioned, including the manufacturing location, formulation changes, and recent complaints similar to your own.
Thanks! It’s hard when all changes are registered as updates whether they’re minor or reflect significant changes. For those of us affected by the Instinct reformulation, it’s been tricky to find information about the change beyond simple word of mouth from other customers.
Has this been updated? I bought this bag of food for $40 bucks today because I trusted this specific website and this article. I hope it’s low in carbs (the regular dry food, not the protein or rabbit diet food). I only want the best for my cat, regardless of price. Thank you.
Hi! While the charts still have information pulled directly from the guaranteed analysis, I can confirm that the food is 41% protein on an as-fed basis (45.05% on a dry matter basis), 21% fat on an as-fed basis (23.07% on a dry matter basis), and 14% carbohydrates on an as fed basis (15.38% on a dry matter basis).
I am EXTREMELY confused as to why a clearly lower quality food (Purina Beyond Chicken + Egg, full of plants and higher in carbohydrates, with only three “Pros”) has a B rating, whilst this one has a B- rating (with 6 “Pros” and one single “Con”)…
I have noticed so many inconsistencies with this website’s evaluations! The more I browse, the worse it gets.
I used to consider it a trustworthy source of unbiased and thorough reviews, but I’m quickly losing that trust.
Hi Giovana, thanks for mentioning this. Frankly, I can’t really give any excuse—the Cats.com Standard is rather broadly-defined, and whether it’s due to the same writer having a different subjective assessment one day than another or multiple writers having different interpretations of the Standard, this leads to occasional inconsistencies like this. We’ve written up a stricter Standard and are working on applying it to all of our content, but it is a work in progress. Overall, though, I think that the overall B grade for Instinct and B- for the Beyond line are accurate, though I agree that the product-specific assessments don’t quite align with the content.
You didn’t give them those grades, though.
You gave Instinct a B-, and Beyond got a B, despite having nearly 40% more carbohydrates and high plant content.