
Amy Brown-Towry / Cats.com
Primal is one of the leading brands in the raw pet food space, but is it a safe, healthy choice for your cat? In this review, we take a closer look at their ingredients, nutritional philosophy, and product quality.
The Cats.com Standard—Rating Primal on What Matters
We’ve analyzed Primal and graded it according to the Cats.com standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it rates in each of these six key areas.
Ratings
- Species-Appropriateness – 8/10
- Ingredient Quality – 10/10
- Product Variety – 9/10
- Price – 5/10
- Customer Experience – 7/10
- Recall History – 4/10
Overall Score: 7.2/10
We give Primal cat food a 43 out of 60 rating or a B grade.
About Primal
Matt Koss founded Primal Pet Foods in 2001. After his dog, Luna, was diagnosed with early‑stage renal failure, Matt explored several treatment options before visiting a holistic veterinarian who recommended a raw diet of meat and bones. Luna’s improvement inspired Matt to create a company dedicated to providing fresh, biologically appropriate raw food for pets.
Today, Primal formulates their foods to resemble a natural feline or canine diet. Their recipes are made from fresh meat, bones, and organs, along with whole‑food ingredients intended to mimic the nutrient profile of a whole prey diet.
Sourcing and Manufacturing
Primal uses USDA edible‑grade meat rather than feed‑grade ingredients, including wild‑caught fish and cage‑ or crate‑free poultry and pork. Their proteins are sourced from the United States, New Zealand, Australia, and Europe. Other ingredients, such as produce, oils, and minerals, come from the United States, Iceland, New Zealand, and Northern European countries. Primal does not source any ingredients from China.
Has Primal Cat Food Been Recalled?
Primal cat food has been recalled at least three times.
In December 2017, Primal recalled several varieties of freeze‑dried cat and dog food after discovering that the bone grind size had “deviated from the ideal.” This was a quality control issue rather than a contamination concern.
Two years earlier, in 2015, the company recalled a limited quantity of raw frozen cat food due to potentially low thiamine levels.
In 2011, Primal issued a recall for a small amount of their Feline Chicken & Salmon Formula because of potential salmonella contamination.
What Kinds of Cat Food Does Primal Offer?

Amy Brown-Towry / Cats.com
Primal’s cat food lineup includes raw frozen nuggets, raw frozen nibbles, and freeze‑dried nuggets. All of their recipes are meat‑centric, featuring minimally processed meat, bones, and organs alongside small amounts of fruits, vegetables, and whole‑food supplements.
Their current cat formulas are all single‑protein and include chicken, turkey, pork, and rabbit. These recipes are designed to mimic a natural prey model diet and may be suitable for cats with food sensitivities.
In addition to their complete diets, Primal offers a variety of supplements and treats, including bone broth, raw goat milk, and slow‑roasted or freeze‑dried treats.
Primal Cat Food – Top 3 Recipes Reviewed
| Product Name | Food Type | Price | Our Grade |
| Primal Chicken & Salmon Formula Freeze-Dried Nuggets | Freeze-Dried | $2.66 per oz | A- |
| Primal Turkey Formula Freeze-Dried Nuggets | Freeze-Dried | $2.66 per oz | A- |
| Primal Pork Formula Freeze-Dried Nuggets | Freeze-Dried | $2.66 per oz | B |
What Do Customers Think of Primal Cat Food?
Primal is generally well‑received by cat owners. Customers appreciate that the food is made primarily from raw meat and closely resembles a whole prey‑inspired diet. Many reviewers say their cats thrive on Primal’s minimally processed, high‑protein recipes.
Negative feedback typically centers around inconsistency between batches. Some customers report that certain lots have a strong smell, an unusual texture, or appear more crumbly or powdery than expected. A number of reviewers also mention that their cats will eat one bag enthusiastically but refuse the next.
Positive Reviews
“If I could afford to, this would replace all my canned and a lot of the dry. Always a huge hit and everyone loves it. Once they hear me grab the bag, they come charging.” – by Rebecca, reviewing Primal Turkey Freeze-Dried Nuggets on Apr 18, 2026
“Great, alternative protein that I grind up and mix with my water to make a little gravy for cat food” by Yvonne, reviewing Primal Pork Freeze-Dried Nuggets on May 4 2026
Negative Reviews
“Not sure what’s going on with Primal, it used to be amazing but it’s super inconsistent and odd. It doesn’t feel, smell or look like meat – it’s just spongy and like water logged cardboard when reconstituted. All of my cats rejected it. Maybe I got a bad batch but probably won’t try it again.” -by Rebecca, reviewing Primal Turkey Formula Freeze-Dried Nuggets on Mar 17, 2026
“He did not touch them at all.” – by Vio, reviewing Primal Chicken & Salmon Formula Nuggets Grain-Free Raw Freeze-Dried Cat Food on Mar 24, 2026
How Much Does Primal Cat Food Cost?
If you feed your 10‑lb cat about 1.5 ounces of Primal freeze‑dried food per day, roughly 200 calories, it costs about $3.18 per day. This makes Primal one of the more expensive feeding options on the market. It’s significantly more expensive than dry food, comparable to some high‑end canned diets and slightly pricier than Stella & Chewy’s, another popular freeze‑dried raw brand.
Overall, Is Primal a Good Choice?
Primal raw cat food is made from high‑quality ingredients and provides a species‑appropriate, whole‑prey‑inspired diet rich in the muscle meat, organs, and bone your cat needs. Although their formulas rely on plant ingredients rather than synthetic supplements, they remain relatively low in carbohydrates and offer a macronutrient distribution that aligns well with a natural feline diet.
However, Primal isn’t without drawbacks. Like many raw foods, Primal’s recipes tend to be high in phosphorus, with typical levels around 1.0% or roughly 2 grams per 1,000 calories. This is appropriate for growing kittens but too high for cats with kidney disease.
Customer feedback is generally positive, but some reviewers report inconsistency between batches, noting variations in smell, texture, or palatability. Primal has also issued several recalls over the years, which, combined with these customer complaints, raises some questions about quality control.
Overall, Primal remains one of the better raw cat food brands on the market. Its whole‑food ingredients, species‑appropriate formulation, and commitment to minimally processed nutrition make it a strong choice for many cats.




Hi, have you considered updating this review with information about the 2023 FDA warning letter to Primal? Guessing I can’t post links in comments but there’s a fair amount of info online.
I think it would be really good info to add. I fed my cat Primal for several years after reading your review (she LOVED it and thanks you very much!), but I stopped after I read about it. Seems like they’ve had some pretty serious issues since at least 2019.
Thanks for bringing this to our attention, Ali! I’ll see if we can get this one scheduled for an update.
How often will this get updated? I’ve recently had some negative experiences with Primal and feel like their quality has gone down.
Hi Gillian! This review is a couple years old, so I’ll see if we can get it on the list for an update!
I am also wondering about their quality, the most recent bag of frozen raw nuggets I bought was not as pink as it used to be inside, and isn’t leaking the same kind of reddish liquid into the container I thaw them in the fridge. Doesn’t seem as ‘raw meat’ like as my previous bags.
I had a similar experience with a bag of Venison nuggets… they were extremely hard and dry (more than usual). Several recipes were out of stock on Chewy for a while but are back now, so hopefully they’ve fixed the problem with this latest batch!
I imported my Maine Coon girl from Europe at nine months old (now 11 months). I switched her to wet food in preparation for converting her to raw, and the poor thing had diarrhea every day. We transitioned slowly, and I moved her to 100% raw (Primal Chicken & Salmon frozen nuggets) a week ago. The bowel issues were resolved immediately. She loves the taste. I haven’t noticed any off-odors. She weighs 12 pounds and gets 6 nuggets a day, split into 3 meals. I’m using the feeding guidelines on the ba, but I am a little concerned that she’s not getting enough, considering Maine Coons continue to grow well into their second and third year of life. I’m not supplementing with any additional foods (treats are kept to a minimum, freeze-dried proteins ONLY) until I’m sure her guts have stabilized. But… so far, so good. And with the recent speculation that there might be an issue in the synthetic vitamin, mineral and trace element supply chain, I’m OK with the inclusion of the fruits and veggies to provide a natural source for the missing nutrients, even though they might be less bioavailable than their synthetic counterparts.
Thanks for sharing, Elizabeth! I’m so glad to hear your lovely girl is doing well. Keep up the good work!
Thank you! In response to the concern I posted above, I increased her ration to three nuggets three times a day to account for the fact that Maine Coons and other slow-maturing breeds should be on a kitten ration (x 1.5 adult maintenance) for at least 18 months. She’s been much more content over the past 24 hours, and while she might not need the extra calories today or tomorrow, at least I know that I’m accounting for some of those oddball growth spurts people see in Maine Coon cats. I’ll just keep the scale handy and check her kangaroo pouch frequently.
My cat lives the Lrimal frozen Pork nuggets. I have often wondered what nutritional score that specific food item would receive. Please do an evaluation of this raw food type. He’s been on it for 4 1/2 years (his age). Plus supplement with combo Wild Buffalo and Purina One kibble. He likes to have both.
For your Dry Cat food check out the ingredients in “Fromm” cat food! My cat act like she was 15 when she was just 10 years old. Grain Free Game Bird recipe is the best in all cats love that flavor
Any way after eating “Fromm” Dry cat food my Cat is now 22 years old!