
Kate Barrington / Cats.com
Primal is a leader in meat-based raw food, but is it a safe, healthy choice for your cat? Find out in our Primal cat food review.
The Cats.com Standard—Rating Primal on What Matters
We’ve analyzed Primal and graded it according to the Cats.com standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it rates in each of these six key areas.
Ratings
- Species-Appropriateness – 8/10
- Ingredient Quality – 10/10
- Product Variety – 9/10
- Price – 5/10
- Customer Experience – 7/10
- Recall History – 4/10
Overall Score: 7.2/10
We give Primal cat food a 43 out of 60 rating or a B grade.
About Primal
In 2000, Matt Koss’ dog, Luna, was diagnosed with early stage renal failure. After experimenting with various treatment routes, Matt visited a holistic veterinarian, who recommended a diet of raw meat and bones. Inspired by Luna’s renewed vitality, Matt started developing a company that would bring fresh, raw food to other pets.
Primal Pet Food was founded in 2001. All Primal foods attempt to simulate the natural feline and canine diet. They’re made from fresh meat, bones, and organs, along with other ingredients intended to mimic a whole prey diet.
Sourcing and Manufacturing
Instead of feed-grade ingredients, Primal uses only USDA edible-grade meat, including wild-caught fish and cage-or-crate-free poultry and pork.
Primal’s proteins are sourced from the United States, New Zealand, Australia, and Europe. Other ingredients, including supplements, are sourced from the United States, Iceland, New Zealand, and Northern European countries. The company refuses to source any ingredients from China.
Primal cat food is made in the United States in facilities certified by the USDA and State Department of Agriculture.
Has Primal Cat Food Been Recalled?
Primal cat food has been recalled at least three times.
In December of 2017, the company recalled several varieties of freeze-dried cat and dog food, explaining that the bone grind size had “deviated from the ideal”.
Two years prior, the company recalled a limited quantity of raw frozen cat food due to potentially low thiamine levels.
In 2011, potential salmonella contamination prompted the recall of a limited supply of Primal’s Feline Chicken & Salmon Formula food.
What Kinds of Cat Food Does Primal Offer?
The Primal cat food lineup includes raw frozen nuggets, raw frozen nibbles, and freeze-dried nuggets. All of their recipes are meat-centric, featuring minimally-processed meat, bones, and organs alongside a smattering of fruits, vegetables, and supplements.
These products include a variety of mixed-protein and single-protein recipes. Primal’s protein sources include pork, rabbit, turkey, quail, venison, and other allergy-appropriate choices.
In addition to these complete formulas, Primal offers a variety of supplements and treats, including bone broth, raw goat milk, and slow-roasted or freeze-dried treats.
Primal Cat Food – Top 3 Recipes Reviewed
Product Name | Food Type | Price | Our Grade |
Primal Chicken & Salmon Formula Freeze-Dried Nuggets | Freeze-Dried | $2.66 per oz | A- |
Primal Turkey Formula Freeze-Dried Nuggets | Freeze-Dried | $2.66 per oz | A- |
Primal Pork Formula Freeze-Dried Nuggets | Freeze-Dried | $2.66 per oz | B |
What Do Customers Think of Primal Cat Food?
Primal is a generally well-received brand. Customers like that Primal cat food is made primarily from raw meat and aligns with a whole prey-inspired diet. Unhappy customers complain that the food is inconsistent, saying that some batches smell strange or have an odd texture.
Positive Reviews
“I was most happy with the delivery being on time. I don’t have the money to be buying extra food to fill in for late deliveries. I want to stay a loyal customer as your customer service and generosity are very appreciated by me,,so keep up the good work with delivery! thank you” – by Susan, reviewing Primal Turkey Freeze-Dried Nuggets on Apr 18, 2025
“The freeze-dried food is easy to prepare (I do chunk it up with a pair of pliers–not as dramatic as it sounds). It comes in what looks like mini loaves, and I can have some in a bowl for my cats to nom on all day, or fix a bowl with a little water to soften it. My younger cat, Houdini, loves it. It’s also easy to clean up and doesn’t have a terrible smell.” -by Sheree, reviewing Primal Pork Freeze-Dried Nuggets on Jul 13, 2025
Negative Reviews
“Something was definitely off with my last purchase of these nuggets. When I opened the bag I could tell they smelled weird. Even my “street” kitty wouldn’t touch them. I think I’m going to stop buying Primal because they don’t seem to have any quality controls in place. This isn’t the first time I’ve purchased from them and my cats wouldn’t eat it. It’s happened with other flavors too.” -by Jennifer, reviewing Primal Turkey Formula Freeze-Dried Nuggets on May 12, 2025
“My cats USED to love this food and couldn’t wait to eat it. Whatever they did to it they need to change it back. It’s not just one flavor BUT ALL flavors. The color changed and the smell. To me seems like they changed the oil in it likes it’s greasier. Kinda like going to a restaurant and you can tell they used old oil for the fries. Please change it back.” – by Lori, reviewing Primal Chicken & Salmon Formula Nuggets Grain-Free Raw Freeze-Dried Cat Food on Jul 6, 2025
How Much Does Primal Cat Food Cost?
If you feed your 10-lb cat 1.5 ounces of Primal cat food per day—about 200 calories—it would cost about $3.18 per day.
This makes it one of the more expensive products on the market. It’s significantly more expensive than the average dry food, comparable to some high-end canned products, and a bit more expensive than Stella & Chewy’s, another popular raw cat food brand.
Overall, Is Primal a Good Choice?
Primal raw cat food is made from top-quality ingredients and provides a species-appropriate, whole prey-inspired diet rich in the muscle meat, organs, and bone your cat needs. Though their foods rely on plant ingredients rather than synthetic supplements, they’re relatively low in carbohydrates and provide a species-appropriate macronutrient distribution.
Though it’s one of the better brands on the market, Primal isn’t without its drawbacks.
Like many raw foods, Primal products tend to be relatively high in phosphorus, with typical phosphorus content around 1.0% or roughly 2 grams per 1,000 calories. That’s close to the recommended amount for growing kittens and certainly too high for a cat with kidney disease.
While most customers seem to love Primal cat food, some say that the food tends to be inconsistent. The company has issued several recalls over the years. Coupled with those customer complaints, this brings the company’s quality control into question.
Other than these concerns, Primal appears to be one of the best cat food brands you can buy.
Where To Buy Primal Cat Food?
Primal is exclusively sold by pet specialty retailers. Click here to find a Primal retailer near you. If you’d prefer to shop online, you’ll find Primal on Chewy and Amazon.
Hi, have you considered updating this review with information about the 2023 FDA warning letter to Primal? Guessing I can’t post links in comments but there’s a fair amount of info online.
I think it would be really good info to add. I fed my cat Primal for several years after reading your review (she LOVED it and thanks you very much!), but I stopped after I read about it. Seems like they’ve had some pretty serious issues since at least 2019.
Thanks for bringing this to our attention, Ali! I’ll see if we can get this one scheduled for an update.
How often will this get updated? I’ve recently had some negative experiences with Primal and feel like their quality has gone down.
Hi Gillian! This review is a couple years old, so I’ll see if we can get it on the list for an update!
I am also wondering about their quality, the most recent bag of frozen raw nuggets I bought was not as pink as it used to be inside, and isn’t leaking the same kind of reddish liquid into the container I thaw them in the fridge. Doesn’t seem as ‘raw meat’ like as my previous bags.
I had a similar experience with a bag of Venison nuggets… they were extremely hard and dry (more than usual). Several recipes were out of stock on Chewy for a while but are back now, so hopefully they’ve fixed the problem with this latest batch!
I imported my Maine Coon girl from Europe at nine months old (now 11 months). I switched her to wet food in preparation for converting her to raw, and the poor thing had diarrhea every day. We transitioned slowly, and I moved her to 100% raw (Primal Chicken & Salmon frozen nuggets) a week ago. The bowel issues were resolved immediately. She loves the taste. I haven’t noticed any off-odors. She weighs 12 pounds and gets 6 nuggets a day, split into 3 meals. I’m using the feeding guidelines on the ba, but I am a little concerned that she’s not getting enough, considering Maine Coons continue to grow well into their second and third year of life. I’m not supplementing with any additional foods (treats are kept to a minimum, freeze-dried proteins ONLY) until I’m sure her guts have stabilized. But… so far, so good. And with the recent speculation that there might be an issue in the synthetic vitamin, mineral and trace element supply chain, I’m OK with the inclusion of the fruits and veggies to provide a natural source for the missing nutrients, even though they might be less bioavailable than their synthetic counterparts.
Thanks for sharing, Elizabeth! I’m so glad to hear your lovely girl is doing well. Keep up the good work!
Thank you! In response to the concern I posted above, I increased her ration to three nuggets three times a day to account for the fact that Maine Coons and other slow-maturing breeds should be on a kitten ration (x 1.5 adult maintenance) for at least 18 months. She’s been much more content over the past 24 hours, and while she might not need the extra calories today or tomorrow, at least I know that I’m accounting for some of those oddball growth spurts people see in Maine Coon cats. I’ll just keep the scale handy and check her kangaroo pouch frequently.
My cat lives the Lrimal frozen Pork nuggets. I have often wondered what nutritional score that specific food item would receive. Please do an evaluation of this raw food type. He’s been on it for 4 1/2 years (his age). Plus supplement with combo Wild Buffalo and Purina One kibble. He likes to have both.
For your Dry Cat food check out the ingredients in “Fromm” cat food! My cat act like she was 15 when she was just 10 years old. Grain Free Game Bird recipe is the best in all cats love that flavor
Any way after eating “Fromm” Dry cat food my Cat is now 22 years old!