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Sold in more than 20 countries, Thrive has headquarters in London. They have been making nutritional foods for pets for more than 20 years.
According to the company, they use “real” food in their recipes such as 100 percent chicken breast and 100 percent tuna fillets. Find out if Thrive cat food is a good choice for your cat in our unbiased review.
The Cats.com Standard – Rating Thrive Cat Food On What Matters
We have analyzed Thrive cat food and rated it according to our standards here at Cats.com. Our grades are based on the species-appropriateness of the food, the quality of the ingredients, product variety, price, customer experience, and recall history. You can read more about our ratings here.
Here are our ratings for Thrive in these key areas:
- Species-Appropriateness – 8/10
- Ingredient Quality – 8/10
- Product Variety – 8/10
- Price – 6/10
- Customer Experience – 7/10
- Recall History – 9/10
Overall Score: 7.7/10
We give Thrive cat food a 76.7 out of 60 rating or a B grade.
According to the company, the people at Thrive previously made food for humans. At some point they had a look at pet foods and decided they could turn their expertise to cats and dogs. Thrive says that they use the very best ingredients and processes them gently to make sure their foods are nutritionally balanced.
Thrive maintains that their foods are extremely palatable and loved by pets. Since they use “real” food in their recipes, their products also cost more.
The company states that their dry cat foods have the highest meat content of any chicken pet food in the world with 90 percent meat.
Thrive states that they use “human-grade” cuts of meat or fish with no substitutes and no “animal derivatives.” Their wet foods for cats are completely pure and free from artificial colors, flavors, preservatives, added sugars, wheat, gluten, dairy, soya, and GM ingredients.
Treats are made with 100 percent meat or 100 percent fish and then freeze-dried which is a gentler process than others.
Their canned foods are hand-filled with added vitamins and minerals to be nutritionally complete and balanced, unlike some other canned foods.
Thrive says that their foods are “vet-approved.” They explain this to mean that their products have been recommended and sold by more than 1,000 vets since 2003. They develop every recipe with their panel of specialist nutritional experts.
Thrive is widely available in about 20 countries. You can find it in supermarkets, pet stores, veterinary offices, and from internet retailers. You can also buy Thrive on the company web site.
Thrive has been awarded independent ethical accreditation for multiple years from the Ethical Company Organisation.
Sourcing and Manufacturing
Owned by Pet Project Ltd., Thrive Pet Foods has headquarters in London. According to the information we found online, the company was founded in 2000. (Their Facebook page says 2005.)
Thrive uses freeze-drying to preserve their natural meats.
We had difficulty finding information about where Thrive is manufactured and where ingredients are sourced. We finally found old (2014) information that suggested Thrive was manufactured in Thailand, where many canned foods are made today.
You can read more about cat foods made in Thailand in this article. Thrive is not included on the list and the information we found is old so their food may not be made in Thailand at this time. You can decide if this information contradicts the company’s award as an ethical company.
Has Thrive Cat Food Been Recalled?
No, Thrive has never had a recall. This was confirmed on their Facebook page recently.
What Kinds of Cat Food Does Thrive Offer?
Thrive makes pet foods for both dogs and cats. Their cat food includes dry and wet foods as well as toppers and treats. Thrive first transitioned into the pet food business with treats before they began making pet food.
Thrive currently offers three dry foods, 12 wet foods, 10 treats, and one topper. Their foods come in a variety of flavors including beef, chicken, chicken & liver, chicken & turkey, ocean fish, salmon & herring, shrimp, tuna, tuna & salmon, and white fish.
Thrive Cat Food – Top 3 Recipes Reviewed
|Product Name||Food Type||Primary Protein||Calories||Price||Our Grade|
|Thrive Complete Chicken and Chicken Liver with Vegetables Cat Food||Wet||Chicken||75 kcal per 100g||£10.33 per lb||A-|
|Thrive PremiumPlus Salmon & Herring Dry Food for Cats||Dry||Salmon||113 kcal per ounce||£3.73 per lb||B|
|Thrive Complete Wet Food Beef with Vegetables Cat Food||Wet||Beef||59 kcal per 100g||£12.04 per lb||B|
What Do Customers Think Of Thrive Cat Food?
Most of the reviews we found for Thrive came from the British Amazon site. Some were not kind.
My cats are addicted. I’ve never seen anything like it! Especially the chicken – by Sal on Jun 14, 2020
Great quality, speedy delivery and my cat loves it. The only issue I have is that the chicken is from Thailand and I would prefer it was free range or organic chicken. I’ve spoken to the company about this and I do hope they are on the way to switching soon. I’d happily pay more if needed. – by Val Mote on Feb 25, 2020
My cat was obviously very disappointed with this product. I must admit, on opening the can, it looked as though he’d already regurgitated it. The look on his face will haunt me for life! – by John Godstone on 26 March 2020
Written on behalf of the cat. Please provide me with edible food! This runny, grey gloop has only a few bits of fish in it, but I simply can’t bring myself to eat a bite because it smells so disgusting! Even if I am starving & it’s covered in tasty treats. My mistress bought me this as a Xmas present and she is very, very sad because she can’t return it and it was a waste of money to buy rancid food. P.S. Thrive chicken treats are yummy! (Cats are so mean.) – by Nique on 30 December 2019
How Much Does Thrive Cat Food Cost?
A 1.5 kg bag of Thrive dry food costs about £13-14. A pack of six cans (75 grams each) of Thrive chicken & chicken liver cat food costs about £11-12.
Overall, Is Thrive Cat Food A Good Choice?
We initially had a good opinion of Thrive but we found a lot of negative reviews on British Amazon. Customers pointed out that the wet foods contain a lot of liquid and that cans are very small. Many were not pleased with the look of the food recently.
Based on the numbers and ingredients, Thrive looks like a good cat food. However, customer feedback is concerning. If you are considering Thrive for your cat, you may want to just buy a small amount to form your own opinion. See if your cat likes it.
How Do You Order Thrive Cat Food?
You can create an account and order Thrive from the company web site. Thrive is also widely available in supermarkets, from veterinarians, in pet stores, and online.