
Kate Barrington / Cats.com
With a focus on pure, fresh ingredients sourced from New Zealand, Addiction promises to give your cat the nutritional edge they need to live their best life. But is this brand the perfect fit for your feline friend? Find out in our in-depth Addiction cat food review.
The Cats.com Standard—Rating Addiction on What Matters
We’ve analyzed Addiction and graded it according to the Cats.com standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it rates in each of these six key areas.
Ratings
- Species-Appropriateness – 8/10
- Ingredient Quality – 9/10
- Product Variety – 8/10
- Price – 6/10
- Customer Experience – 9/10
- Recall History – 8/10
Overall Score: 8/10
We give Addiction cat food a 48 out of 60 rating or a A- grade.
Why Trust Cats.com
Each one of our cat food brand reviews represents hours of market research and in-house testing. Before we even order a product, we spend time delving into the brand’s details to learn about its ingredient sourcing, manufacturing practices, and recall history. We also read hundreds of reviews to get a feel for the company’s customer satisfaction reputation.
When we test cat food, we rely on a combination of our own observations and our test cats’ opinions set against objective analysis of the formulas. All products are purchased at full retail price and tested at home with our own cats.
About Addiction Cat Food
Addiction was founded in 2002 by Jerel Kwek in partnership with a veterinary surgeon and clinical nutritionist. Kwek’s golden retriever, Zack, is the inspiration behind the brand. Upon discovering a dietary link to his dog’s chronic allergies and gastrointestinal issues, Kwek headed to New Zealand to develop a more nutritious option for pets across the globe.
Originally, all Addiction foods were formulated around novel proteins from wild game, including kangaroo and brushtail (a type of possum native to Australia). Now a major manufacturer selling to an international market, the company continues to utilize unusual protein sources in addition to a variety of more traditional meats.
Drawing on the country’s generous selection of free-range and cage-free meat sources, Addiction’s current recipes are protein-forward and formulated for easy digestibility. The brand is also committed to environmental sustainability, harvesting animals considered agricultural pests to reduce the reliance on mass-produced livestock animals.
Sourcing and Manufacturing
Addiction foods are made in New Zealand, which boasts an international reputation for stringent import and export regulations. In addition to strict manufacturing standards, New Zealand’s clean agricultural environment provides a unique pantry for Addiction products.
The company uses only wild-caught or free-range meat and strives to source animals raised in a stress-free environment. Addiction’s fish-based food is made from salmon rated “Best Choice” by the Monterey Bay Aquarium Seafood Watch, an organization promoting ocean sustainability and safety.
While the company emphasizes New Zealand and Australia-sourced ingredients, they may obtain some ingredients from other countries. The company refuses to source any raw materials from China.
Has Addiction Cat Food Been Recalled?
In September of 2016, 355 cases of two varieties of Addiction dog food were recalled due to excessive vitamin A and variance in calcium and phosphorus ratios. There were no reports of illness associated with the recall.
What Kinds of Cat Food Does Addiction Offer?
When Addiction was first launched, the brand offered a limited assortment of dry food and treats. Today, Addiction offers a variety of dry and wet food products for cats, though its air-dried raw alternative products are only available for dogs.
Addiction products are divided between classic dry food recipes and the newer Wild Islands line of wet and dry cat foods. Here’s a list of Addiction’s current products:
- Salmon Bleu Dry Cat Food
- Duck Royale Dry Cat Food
- Wild Kangaroo Feast Dry Cat Food
- Viva La Venison Dry Cat Food
- Wild Islands Highland Meats Grass-Fed Beef & Lamb Recipe Dry Food
- Wild Islands Pacific Catch Premium King Salmon, Mackerel, & Hoki Dry Food
- Wild Islands Forest Meat Premium Venison Recipe Dry Food
- Wild Islands Island Bird Premium Duck, Turkey, & Chicken Dry Food
- Wild Islands Forest Meat Premium Venison & Beef Grain-Free Wet Food
- Wild Islands Highland Meats Premium Lamb & Beef Grain-Free Wet Food
- Wild Islands Island Birds Premium Chicken & Turkey Grain-Free Wet Food
- Wild Islands Pacific Catch Premium Ocean Fish & Salmon Grain-Free Wet Food
The Wild Islands line features premium New Zealand-sourced ingredients in grain-free, high-protein formulas inspired by whole prey ratios of muscle meat and organs. Addiction’s classic recipes primarily feature novel proteins like wild kangaroo, duck, and salmon in formulas enriched with omega-3 fatty acids to promote healthy skin and shiny coat.
What Did Our Test Cats Think?
To test Addiction cat food, I ordered an assortment of products from both the classic and Wild Islands lines. Addiction offers several trial packs on the company’s website, so I was able to purchase samples of the whole Wild Islands line.
What I found most surprising about Addiction cat food was its appearance. The dry foods came in very uniformly round kibbles much flatter than the typical US-made dry cat food, and the wet food had a very moist, soft texture my cats seemed to appreciate. Both the wet and dry food recipes we tested were a hit with my cats.
Addiction Cat Food—Top 4 Recipes Reviewed
| Product Name | Food Type | Primary Protein | Calories Per Ounce | Price | Our Grade |
| Addiction Wild Kangaroo Feast Grain-Free Dry Cat Food | Dry | Kangaroo | 103 | $0.38 per ounce | C |
| Addiction Wild Islands Pacific Catch Salmon, Mackerel & Hoki Grain-Free Dry Cat Food | Dry | Salmon | 116 | $0.49 per ounce | C |
| Addiction Wild Islands Highland Meats Premium Lamb & Beef Grain-Free Canned Cat Food | Wet | Beef | 34 | $1.00 per ounce | B |
| Addiction Wild Islands Island Birds Premium Chicken & Turkey Grain-Free Canned Cat Food | Wet | Chicken | 31 | $0.92 per ounce | B |
What Do Customers Think of Addiction Cat Food?
Reviews of Addiction cat food are fairly sparse online, so it’s difficult to get a broad sense of customer satisfaction with the brand. In the brand’s Amazon store, no product had more than 175 ratings at the time of this review and ratings on Chewy were even more limited.
Positive Reviews
Many positive reviews of Addiction cat food mention it being a success with picky cats, including cats with food allergies. Satisfied customers frequently comment on the quality of the ingredients, often saying they’re worth the higher price tag.
“My kitty is highly allergic to many things including poultry. I was looking for poultry free food and saw this one. It is reasonably priced and my kitty really likes it.” – Dianne reviewing Addiction Wild Kangaroo Feast on Chewy, March 12, 2026
“It is very fishy smelling, but apparently tastes good according to my cat. Although this cat food has a high price, what you’re getting is real New Zealand sourced ingredients. It’s definitely a premium purchase, but for a 12-pack that provides high quality nutrition….it’s worth it.” – NK reviewing Addiction Wild Islands Pacific Catch on Amazon, February 2, 2026
Negative Reviews
There aren’t many reviews of Addiction cat food to begin with and relatively few of the reviews available are negative. Some customers say their cats simply didn’t like the food and a few experienced stomach upset during the switch, but many of the negative reviews I found were a few years old.
“It’s not a pate and more of a loose wet paste, which might turn off some kitties if they’re pickier and used to a more solid pate, but luckily my cat will eat almost any wet food you put in front of him.” – Alyssa reviewing Addiction Wild Islands Pacific Catch on Amazon, February 5, 2026
“The only downside for me is the price, which is a bit higher than some other options, but the quality makes it feel worth trying.” – Lu reviewing Addiction Wild Kangaroo Feast on Amazon, February 4, 2026
How Much Does Addiction Cat Food Cost?
Addiction pet food is marketed as a premium option which translates into higher-than-average prices. The brand’s dry cat food recipes range from about $5 to $12 per pound ($0.31 to $0.75 per ounce) with wet foods averaging about $1 per ounce.
Your estimated daily cost to feed your cat Addiction cat food depends on the type of food you choose and the recipe. For a 10-pound cat, it would cost about $6 per day to feed them Addiction wet cat food. The daily feeding cost for Addiction dry food would range from about $0.50 to $1.40 per day.
Where is Addiction Cat Food Sold?
Addiction cat food is sold domestically in New Zealand and exported around the world. You can buy it in-store through pet specialty retailers in New Zealand, the United States, Canada, Europe, and Asia.
Online, you can buy Addiction cat food directly through the Addiction store or shop for it on Amazon or Chewy. If you buy on Addiction’s website, you can purchase trial packs or take advantage of limited time offers.
Overall, Is Addiction Cat Food a Good Choice?
Addiction cat food may practice eco-friendly manufacturing and use clean, high-quality New Zealand ingredients, but when it comes to nourishing a carnivorous animal, their recipes aren’t particularly impressive.
Addiction kibble is comparable to other foods like Canidae Grain Free PURE or Merrick’s limited ingredient line, and the wet foods aren’t as low-carb as we’d like. The food contains starchy ingredients and legumes along with an array of fruits and botanicals added in the name of holistic nutrition. Cats are carnivores, so carb-heavy ingredients and plant-based proteins simply aren’t ideal.
Though Addiction isn’t one of our top-rated brands, cats really seem to enjoy it. Some recipes could also be a good option for cats with challenging food allergies to chicken or fish (depending on the formula). For the price, however, you might be able to find a single-protein recipe with lower carbohydrate levels.
Similar Brands
Looking for other cat food brands similar to Addiction? Check out some of our other brand reviews.





Would you be able to do a review of Addiction’s new wild line – island birds? Thank you!
Truly appreciate what you do for pawrents!
– Orin, Singapore
We’ll consider it! Thanks, Orin.
Came here to ask this as well.
yes, addiction wild island review too pls! thanks!