The Cats.com Standard—Rating Earthborn on What Matters
We’ve analyzed Earthborn and graded it according to the Cats.com standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it rates in each of these six key areas.
- Species-Appropriateness – 6/10
- Ingredient Quality – 7/10
- Product Variety – 5/10
- Price – 6/10
- Customer Experience – 9/10
- Recall History – 10/10
Overall Score: 7.2/10
We give Earthborn cat food a 43 out of 60 rating or a B grade.
Earthborn Holistic is owned by Midwestern Pet Foods, a US-based company that began as a milling operation in 1926 and, according to Petful, started making pet food in the 1940s.
Midwestern Pet Foods is now in its fourth generation of family ownership and operates as a subsidiary of Nunn Milling Company Inc. In addition to Earthborn Holistic, the company owns and manufactures several pet food brands including Pro Pac, Sportmix, and Wholesomes.
Sourcing and Manufacturing
Earthborn cat food is primarily made from US-sourced ingredients. Exceptions to this rule include lamb meal from Australia or New Zealand, flaxseed grown in Canada, and potentially, some vitamins, minerals, or amino acids from China.
Earthborn Holistic dry foods are made in company-owned facilities in the United States. Midwestern Pet Foods owns and operates facilities in Illinois, Indiana, Oklahoma, and New York. These manufacturing facilities are approved for sales to the European Union, Russia, Israel, Australia, and other countries with stringent import regulations. They’re HACCP approved and FDA-inspected.
Earthborn Holistic’s wet food manufacturing is outsourced to US Pet Nutrition, a subsidiary of the Thai Union Group.
Has Earthborn Cat Food Been Recalled?
In March of 2021, the FDA announced that Midwestern Pet Foods was issuing a voluntary recall of numerous brands, including Earthborn Holistic. The recall was prompted by potential salmonella contamination of products produced at the company’s Monmouth, Illinois manufacturing facility.
This announcement came months after Midwestern Pet Foods issued a recall due to aflatoxin mold contamination in foods made at the company’s Oklahoma facility.
While it didn’t affect Earthborn Holistic, this aflatoxin mold contamination was a serious concern for consumers purchasing other brands manufactured by this company. As of a January 2021 report, the FDA was aware of 110 pets who’d died and more than 200 who got sick after eating affected foods.
What Kinds Of Cat Food Does Earthborn Offer?
The Earthborn Holistic cat food lineup includes both wet and dry food. Their dry food selection is limited to three products. All but Feline Vantage™ are grain-free.
The brand’s wet cat food selection is larger, including a variety of grain-free foods in cans or pouches.
Their meat-first recipes are made without corn, soy, wheat, or animal by-products. They’re free of artificial colors, flavors, and preservatives.
Earthborn Cat Food – Top 3 Recipes Reviewed
|Product Name||Food Type||Price||Our Grade|
|Earthborn Holistic Chicken Catcciatori Grain-Free Natural Adult Canned Cat Food||Wet||$0.47 per oz||B-|
|Earthborn Holistic Monterey Medley Grain-Free Natural Canned Cat & Kitten Food||Wet||$0.43 per oz||C|
|Earthborn Holistic Primitive Feline Grain-Free Natural Dry Cat & Kitten Food||Dry||$0.14 per lb||C|
What Do Customers Think of Earthborn Cat Food?
Most Earthborn cat food listings receive positive customer reviews, earning primarily four and five-star reviews.
Most complaints are related to the food’s palatability. Some cats just don’t like the way Earthborn Holistic foods taste and a few long-time customers complain that several formulas aren’t as good as they once were.
Here’s what a few customers have to say about Earthborn products:
“The food was popular with the cats and the bag closure was popular with me. It’s like a Velcro strip rather than those annoying zip-lock strips that never work.” – GmaCat, reviewing Earthborn Holistic Primitive Feline Grain-Free Natural Dry Cat & Kitten Food
“Consistency: This is mostly shredded fish meat with some medium-sized chunks of fish in a gravy. Palatability: My cats loved this! Four paws up from them. Nutrition: This is lower calorie (66 kcal/can) but higher carb than I’d prefer (10%). It’s not a huge deal because my cats aren’t diabetic, but I do try to keep carbs low because they have a tendency to get chunky. Value: This is a bit expensive, but I think it’s a great quality food. Packaging: I love the upside-down labeling on these cans. It’s super visually appealing (but doesn’t do much for the food itself). I do wish that they had variety packs of their food available.” – Jess, reviewing Earthborn Holistic Monterey Medley Grain-Free Natural Canned Cat & Kitten Food
“I agree with reviewer “Piwacket” from April 2016. I started buying Earthborn at the recommendation of a rep that was set up at the store where I get my boys food from (before chewy that is). I have been very happy with many of the varieties over the years, but the chicken has changed. It used to be loaded full with the shredded chicken, like a can fresh white meat. My boys loved it and licked the bowls clean. Now I open the can and it’s getting to be a dark, goopy, jelly, globby mess that was never there before. The chicken seems of a lower quality and I’m not overly fond of the goop it’s now soaking in. One brother won’t finish it the other walks away from it after a sniff and meows at me to give him something different. I still love the beef variety and the Harbor Harvest and so do the boys. I wish I knew I was writing this tonight I would have taken a photograph of a freshly opened can, I have good light in my kitchen for that to see the new appearance. It’s very different from what it used to be. I recommend the brand without reservation but not this particular variety any more. If you asked me when I first started buying the chicken I would have told you I would feed this and nothing else to my cats it was such great quality food.” – DiverHiker, reviewing Earthborn Holistic Chicken Catcciatori Grain-Free Natural Adult Canned Cat Food
“The potato should be taken out as it has not got a positive impact on the cats especially more dense breeds such as the British Shorthair which need more high protein foods with less fat and carbohydrates.” – Kaela, reviewing Earthborn Holistic Primitive Feline Grain-Free Natural Dry Cat & Kitten Food
How Much Does Earthborn Cat Food Cost?
Earthborn Holistic is priced similarly to other brands marketed as natural, holistic, or organic.
Based on the company’s feeding guidelines for the average 10-lb cat, Earthborn Holistic wet cat food would cost about $3.87 per day. Earthborn Holistic dry food would cost closer to $0.35 per day.
Overall, Is Earthborn A Good Choice?
Earthborn Holistic is one of the most trustworthy brands on the market. Their parent company has been making pet food for over 70 years without issuing a single recall. Their products receive largely positive reviews and most customers say their cats love it.
Their dry foods are made without a slurry of by-products and tend to have low carbohydrate content compared to other brands. Their wet food is less impressive. Most of their wet recipes are high in carbohydrates compared to other foods, particularly those at the same price point.
Earthborn Holistic foods don’t live up to the most stringent carnivorous standards, but they have an uncontested reputation for superior quality control and safety.
Where Is Earthborn Cat Food Sold?
Earthborn Holistic is sold in pet specialty retail stores and online. Online retailers include Heartypet, PetFlow, Chewy, and other stores that carry cat food.