Unbiased Forza10 Cat Food Review

Amy Brown-Towry / Cats.com

Forza10 is a pet food brand best known for its condition-specific formulas and nutraceutical approach to feline nutrition. While its selection of cat foods is relatively small, the brand focuses on targeted support for issues like urinary health, kidney disease, digestive sensitivities, and skin conditions. Is Forza10 worth the premium price tag? Find out in our detailed review below.

The Cats.com Standard – Rating Forza10 Cat Food on What Matters

We have analyzed Forza10 cat food and rated it according to our standards here at Cats.com. Our ratings are based on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. You can read more about our ratings here.

Here are our ratings for Forza10 in these key areas:

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Ratings

Species-Appropriateness – 9/10
Ingredient Quality – 9/10
Product Variety – 8/10
Price – 6/10
Customer Experience – 7/10
Recall History – 9/10

Overall Score: 8/10

We give Forza10 cat food a 48 out of 60 rating or an A- grade.

Why Trust Cats.com

Amy Brown-Towry / Cats.com

I’ve done hours of research on Forza10 cat food, studying the brand’s recall history, manufacturing standards, ingredient quality, and customer experience. On top of those hours of screen time, I also did some paws-on testing.

To get a sense of what this food is really like, I purchased a bag of Forza10 dry cat food and a couple of wet food recipes—all at full retail price. The hands-on testing was done with my own cats, so I could see how real cats truly respond to the food in terms of taste, texture, and overall appeal.

About Forza10

Forza10 is an independent Italian pet‑food company founded in 1995 by veterinarian Dr. Sergio Canello and holistic nutrition expert Gianandrea Guidetti, built on the belief that clean, uncontaminated nutrition is essential for long‑term pet health.

The brand’s philosophy centers on the idea that many chronic issues in cats and dogs stem from low-quality ingredients and environmental contaminants, and this focus on wellness is backed by more than 30 scientific and clinical studies published by their research & development team. Forza10 formulates nutraceutical, dietary, and super‑premium foods using raw materials sourced from Iceland and New Zealand, along with targeted botanical extracts, and their recipes are GMO‑free, antibiotic‑free, cruelty‑free, and often grain‑free.

While the company offers an extensive range of therapeutic and maintenance diets for dogs, its cat lineup is more limited, consisting of just over a dozen formulas, most of which are condition-specific but do not require a veterinary prescription.

One standout feature is the brand’s unusually transparent and easy-to-navigate website, which provides detailed ingredient explanations, scientific summaries, and a comprehensive FAQ section that helps pet owners understand exactly what they’re feeding their animals.

Sourcing and Manufacturing

Forza10 maintains 100% in-house production across its entire assortment of foods, manufacturing dry diets at its Bagnoli di Sopra facility in the province of Padua, Italy. All wet foods and treats are produced in Iceland, a location the company highlights for its pristine environment; strict national bans on hormones, food additives, and antibiotics; and high ranking on the Environmental Performance Index for sustainability. Both production sites operate under certifications for dietetic, maintenance, and organic food manufacturing (the latter overseen by the C.C.C.B.), and the company holds full DNV (ISO 9001:2008) certification, ensuring rigorous quality management throughout the entire production chain.

Forza10 also notes that it was the first European pet‑food manufacturer to obtain a USDA permit to export to the United States. To maintain ingredient purity and consistency, the company conducts more than 5,000 raw‑material tests each year and performs daily analytical controls on every batch received, allowing them to closely monitor suppliers and uphold their high internal quality standards.

Most ingredients appear to come from Iceland, with the exception of pasture-raised lamb, which is imported from New Zealand. The wild-caught anchovies in their foods come from Iceland and the Pacific Ocean.

Has Forza10 Cat Food Been Recalled?

We found no record of any U.S. recalls for Forza10. We can’t state with certainty that the company has never had a recall, but there does not appear to have been any recalls in the United States.

What Kinds of Food Does Forza10 Offer?

At the time of review, Forza10 offers six dry foods and seven wet foods for cats on its website, with the majority of these formulas designed to address specific health concerns. While most of the lineup is therapeutic in nature, two of the wet foods are formulated for everyday maintenance.

The targeted diets cover a wide range of conditions, including renal and kidney support, urinary health, hypoallergenic needs, intestinal and digestive support, dermo and skin sensitivities, weight control, and diabetic support.

Despite their therapeutic focus, none of Forza10’s cat foods require a veterinary prescription, making them accessible to pet parents seeking condition‑specific nutrition without needing to go through a veterinarian.

Forza10 Cat Food – Top 3 Recipes Reviewed

Product Name	Food Type	Primary Protein	Calories	Price	Our Grade
Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food	Wet	Lamb	828 kcal per kg	$0.89 per oz	A-
Forza10 Nutraceutic Actiwet Urinary Support Icelandic Fish Recipe Wet Cat Food	Wet	Salmon	799 kcal per kg	$0.96 per oz	A-
Forza10 Active Urinary Dry Cat Food	Dry	Fish	3690 kcal per kg	$11.43 per lb	B+

#1 Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food

$63.99 At Chewy $29.99 At Amazon

Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food is formulated specifically for cats with kidney concerns, offering a nutraceutical approach that doesn’t require a veterinary prescription. The recipe features the reduced protein levels typically recommended for cats with renal disease, along with lowered phosphorus and sodium to help support both kidney and cardiac function, an important consideration for older cats who often struggle with both issues simultaneously.

Amy Brown-Towry / Cats.com

The food is made with pasture‑raised lamb from New Zealand and includes functional ingredients such as cranberries, dried dandelion root, and dried clover extract, all chosen for their supportive roles in urinary and kidney health. True to Forza10’s standards, the formula contains no GMOs, byproduct meals, corn, wheat, soy, oxytetracycline, artificial preservatives, colors, or flavors. Its high moisture content makes it especially suitable for cats with reduced kidney function, helping them maintain hydration.

The ingredient list is short and straightforward, making the food easier to digest for cats with compromised renal systems, while the added botanicals provide targeted therapeutic benefits. The product is sold in 32-pack boxes of 3.5-ounce (100 g) tins and contains 83 kcal per tin (828 kcal/kg).

Water sufficient for processing, lamb lung, chicken, lamb liver, pork liver, rice, minerals (dicalcium phosphate, calcium carbonate, zinc sulfate monohydrate, manganese sulfate, potassium iodide), guar gum, natural flavor, inulin, taurine, vitamins (vitamin E supplement, thiamine mononitrate, pyridoxine hydrochloride, biotin supplement, folic acid), dried dandelion root extract, dried clover extract, and cranberries.

Guaranteed Analysis

Crude Protein: 5.7%

Crude Fat: 5%

Crude Fiber: 0.5%

Moisture: 82%

Phosphorus: 0.13%

Dry Matter Basis

Protein: 31.67%

Fat: 27.78%

Fiber: 2.78%

Carbs: 37.78%

Caloric Weight Basis

Protein: 23.13%

Fat: 49.28%

Carbs: 27.59%

Pros

Lower protein, phosphorus, and sodium levels appropriate for cats with kidney disease
No prescription required, making it more accessible than many renal diets
Made with pasture‑raised lamb from New Zealand
Includes cranberries, dandelion root, and clover extract for urinary and kidney support
High moisture content helps support hydration in cats with renal issues

Cons

Lower protein may not be ideal for healthy adult cats; it’s intended only for renal support
A lamb‑based formula may not suit cats with lamb sensitivities
More expensive than standard wet foods

#2 Forza10 Nutraceutic Actiwet Urinary Support Wet Cat Food (Salmon / Icelandic Fish Recipe)

$39.48 At Chewy

Note: Some retailers list this product as “Forza10 Urinary Tract Wet Cat Food with Salmon, Made in Italy,” but this is the same formula as Forza10’s Actiwet Urinary Support Icelandic Fish Recipe. All Forza10 wet foods are produced in Iceland, while the company itself is based in Italy.

Forza10 Nutraceutic Actiwet Urinary Support Wet Cat Food is formulated for cats dealing with urinary tract issues such as FLUTD, cystitis, struvite crystals, and recurring infections. Many cats refuse prescription urinary diets, so a palatable, non‑prescription option like this can be a lifesaver for owners. This formula is made with salmon and Icelandic fish (high‑quality proteins that most cats find appealing) and avoids common irritants such as corn, wheat, soy, by‑product meals, GMOs, artificial preservatives, colors, and flavors.

Forza10 Nutraceutic Actiwet Urinary Support Wet Cat Food (Salmon Icelandic Fish Recipe)-.

Amy Brown-Towry / Cats.com

Along with clean animal proteins, the recipe includes cranberries, dried dandelion root, and dried clover extract, all chosen for their supportive roles in urinary tract health. The food also contains acidifying compounds and reduced magnesium, which help maintain an optimal urinary pH and reduce the risk of struvite crystal formation. Because it’s a wet formula with high moisture content, it naturally supports hydration, which is one of the most important factors in preventing urinary tract problems.

This diet is designed for daily use in cats prone to urinary issues and may help reduce inflammation, support bladder health, and minimize recurrence of idiopathic cystitis. It’s made in Iceland in Forza10’s own facility, using traceable, clean ingredients.

Water sufficient for processing, salmon, chicken liver, rice, minerals (dicalcium phosphate, calcium carbonate, salt, zinc sulfate, manganese sulfate, potassium iodide), methionine, cassia gum, starch, taurine, guar gum, locust bean gum, xanthan gum, vitamins (vitamin D3 supplement, vitamin E supplement, thiamine mononitrate, pyridoxine hydrochloride, biotin, and folic acid), vegetable oil, dried clover extract, cranberries, and dried dandelion root extract.