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Forza10 is an Italian brand of cat food that is sold in over 30 countries today. They offer dry and wet cat foods as well as treats. Learn more about Forza10 cat food in our unbiased review.
The Cats.com Standard – Rating Forza10 Cat Food on What Matters
We have analyzed Forza10 cat food and rated it according to our standards here at Cats.com. Our grades are based on the species-appropriateness of the food, the quality of the ingredients, product variety, price, customer experience, and recall history. You can read more about our ratings here.
Here are our ratings for Forza10 in these key areas:
- Species-Appropriateness – 9/10
- Ingredient Quality – 9/10
- Product Variety – 8/10
- Price – 6/10
- Customer Experience – 7/10
- Recall History – 9/10
Overall Score: 8/10
We give Forza10 cat food a 48 out of 60 rating (80) or a A- grade.
Forza10 was founded in Italy in 1995 by veterinarian Sergio Canello and holistic expert Gianandrea Guidetti. It is an independent company. The company is based on the idea that clean nutrition keeps pets healthier. It believes that poor quality pet food is the main reason why dogs and cats face many health problems.
Forza10’s Research & Development department has published more than 30 scientific and clinical studies in support of the company’s recipes.
The company makes nutraceutical dietary and super premium products for cats and dogs. They use raw materials from Iceland, New Zealand, along with plant extracts.
Forza10’s foods are GMO-free, grain-fee, antibiotic-free, and cruelty-free.
The company provides an extensive FAQ section that answers many customer questions about their foods and manufacturing.
Forza10 makes several different product lines for dogs. By comparison, their products for cats are limited to just over a dozen foods. Most of those foods are therapeutic though they do not require a veterinary prescription.
Extra credit to Forza10 for having a web site that is so informative and easy to navigate.
Sourcing And Manufacturing
Forza10 has 100 percent in-house production for their foods. They make dry food, wet food, and snacks for cats and dogs.
Forza10 dry foods are manufactured in their Bagnoli di Sopra plant, in the province of Padua, Italy. Their wet foods and treats are made in Iceland. According to Forza10, Iceland is a place where nature is still untouched and respected. Forza10 notes that, per the Environmental Performance Index (2016), Iceland ranked second in the world for respect of nature and sustainable use of its own resources. The country also has a national ban on the use of hormones, food additives, and antibiotics. The production chains are traceable and controlled.
The company notes that its plants have certification for the production of dietetic and maintenance food, as well as for the production of organic food (under the control of the C.C.C.B. body). It also has the complete DNV (ISO 9001:2008) certification for all the production chain, which means quality control and management.
Forza10 also notes that the company has their USDA permit. According to the company, it was the first European pet food company allowed to export its products to the United States.
According to the company, they carry out more than 5000 tests on raw materials per year. They perform an analytical control of the batches of raw materials they receive each day. These evaluations help guarantee a constant control on suppliers and a high quality standard.
Most ingredients appear to come from Iceland with the exception of pasture-raised lamb which is imported from New Zealand. The wild-caught anchovies in their foods come from Iceland and the Pacific Ocean.
Has Forza10 Cat Food Been Recalled?
We didn’t find any recalls online for Forza10. We can’t state with certainty that the company has never had a recall but there does not appear to have been any recalls in the United States.
What Kinds Of Food Does Forza10 Offer?
At this time, we found six different dry foods and seven kinds of wet cat food on the Forza10 web site. The foods are generally geared toward cat health issues. Two wet foods are made for daily maintenance.
Some of the conditions covered include:
- Renal support
- Kidney/Renal support
- Urinary support
- Intestinal support
- Digestive support
- Dermo support
- Weight Control
- Diabetic support
No prescription is necessary to purchase Forza10 cat foods.
Forza10 cat foods meet AAFCO guidelines.
Forza10 Cat Food Review
#1 Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food
Many cats can begin to have kidney problems as they get older. Yet, it can be hard to find good renal support cat foods, especially foods that cats will eat. It’s even harder to find good quality foods or foods that don’t require a prescription. Forza10 is offers a nutraceutic renal support wet cat food that can meet these needs.
Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food has the lower protein levels recommend for cats with kidney disease. It also has reduced phosphorus and sodium for cats that may have cardiac issues. Older cats sometimes suffer from both kidney and heart problems so this food is appropriate for both issues.
The food is made with pasture-raised lamb from New Zealand. It also features cranberries, dried dandelions, and dried clover for kidney and urinary tract support.
Forza10 never uses any GMOs, by-product meals, corn, wheat, soy, oxytetracycline, artificial preservatives, colors, or flavors.
With a high moisture content, wet canned food is a good choice for cats with reduced kidney function so they can get the extra water they need.
This food appears to contain a short list of ingredients that makes it easy to digest and process for cats with renal disease. Plus, the therapeutic botanicals are added to support urinary tract health.
Sold in 32-pack boxes of 3.5 ounce (100 grams) cans.
Calorie Content (ME Calculated): Kcal 83 calories per 3.5 ounce (100 grams) tray; 828 kcals/kg
Ingredients: Water sufficient for processing, lamb lung, chicken, lamb liver, pork liver, rice, minerals, (dicalcium phosphate, calcium carbonate, zinc sulfate monohydrate, manganese sulfate, potassium iodide), guar gum, natural flavor, inulin, taurine, vitamins (vitamin E supplement, thiamine mononitrate, pyridoxine hydrochloride, biotin supplement, folic acid), dried dandelion root extract, dried clover extract, cranberries.
Dry Matter Basis
Caloric Weight Basis
Ingredients We Liked: Lamb lung, chicken, lamb liver, pork liver
Ingredients We Didn’t Like: Guar gum, natural flavor
Common Allergens: Chicken can be an allergen for some cats
- Slightly lower protein percentage can be good for cats that have kidney disease
- Forza10 provides extensive scientific research to back up their foods
- The company uses good quality ingredients
- No GMOs, by-product meals, corn, wheat, soy, oxytetracycline, artificial preservatives, colors, or flavors
- The food contains guar gum which is used as a thickening agent and soluble fiber in many cat foods. It’s hard to find cat foods that don’t use it. Most cats can tolerate it but it can cause stomach upset in some cats.
- “Natural flavor” is a vague term that could be any kind of flavoring. It’s often made from the leftover juices used to make the food but there is no way to know.
#2 Forza10 Nutraceutic Actiwet Urinary Support Icelandic Fish Recipe Wet Cat Food
Many cats have urinary tract problems such as FLUTD, infections, struvite crystals, and cystitis. Even if you buy some of the prescription formulas, there’s no guarantee that your cat will eat them.
Forza10 Nutraceutic Actiwet Urinary Support Icelandic Fish Recipe Wet Cat Food is formulated for cats with urinary health issues. Plus, it’s made with salmon and Icelandic fish that cats find hard to resist.
Forza10 avoids using common allergens and irritants such as corn, soy, wheat, by-product meals, oxytetracycline, GMOs, artificial colors, flavors, and preservatives.
Along with healthy fish protein, this formula adds cranberries, dried dandelion, and dried clover for urinary support. It can be used as a daily maintenance food for cats prone to urinary issues. The wet formula also gives cats the added moisture they need for optimal urinary tract health.
Acidifying compounds help provide optimal urinary tract pH and lower magnesium to prevent the formation of crystals.
Forza10 Nutraceutic Actiwet Urinary Support Icelandic Fish Recipe Wet Cat Food has quality ingredients, including Icelandic salmon and therapeutic plant compounds to promote urinary health. It’s made to help stop idiopathic cystitis, lower urinary tract inflammation, and struvite stones formation. It looks like a good food to try if you are concerned about your cat’s urinary health.
Calorie Content (ME Calculated): 80 kcal per 3.5 ounces (100 grams) tray; 799 kcal/kg
Composition Water sufficient for processing, salmon, Icelandic fish (cod, haddock, pollock, monkfish, lumpfish, plaice), chicken, pork liver, rice, minerals (dicalcium phosphate, calcium carbonate, zinc sulfate monohydrate, manganese sulfate, potassium iodide), guar gum, natural flavor, salt, inulin, DL-Methionine, taurine, vitamins (vitamin E supplement, thiamine mononitrate, pyridoxine hydrochloride, biotin supplement, folic acid), dried clover extract, cranberries, dried dandelion root extract.
Dry Matter Basis
Caloric Weight Basis
Ingredients We Liked: Salmon, Icelandic fish, chicken, pork liver
Ingredients We Didn’t Like: Guar gum, natural flavor, salt
Common Allergens: Chicken can be an allergen for some cats
- Contains good sources of protein such as salmon and Icelandic fish
- Forza10 has done extensive scientific research to back up their recipes
- Forza10 makes their own foods at their own manufacturing facilities
- Guar gum can irritate the digestion of some cats but it’s hard to find cat foods that don’t contain it
- Natural flavor is vague. It isn’t necessarily harmful but it would be better if it was identified.
#3 Forza10 Nutraceutic Active Dermo Dry Cat Food
Not every cat has a soft, luxurious coat. Some kitties need a little extra support in the form of a special diet. If your cat itches, has crusty skin, dandruff, fur loss, dermatitis, or other skin problems, you know what we mean.
Forza10 Nutraceutic Active Dermo Dry Cat Food is made for these problems. It avoids using common allergens to help prevent many of these skin irritations. It also has therapeutic plant extracts to support your cat’s overall skin health.
Designed for cats with sensitive skin, this Forza10 formula stops itchiness, redness, hot spots, scratching, dandruff, dry and dull fur, and constant fur loss. It’s made with Icelandic wild-caught anchovies – rich in Omega-3 fatty acids for a healthy skin and coat.
It also has pomegranate, papaya, and turmeric.
Omega-3 fatty acids from wild anchovies and omega-6 fatty acids can also help promote a healthier coat and skin.
This formula is free of corn, wheat, soy, by-product meals, oxytetracycline, GMOs, and artificial additives.
Ground rice is the first ingredient and the food does contain hydrolyzed potato protein. This shouldn’t put you off trying this food if your cat needs help with his skin. The food is still very high in fish protein.
This is a dry cat food so make sure that your cat has plenty of water available at all times.
If your cat likes a dry food and he needs help with his skin and coat, we would suggest trying Forza10 Nutraceutic Active Dermo Dry Cat Food. It could help. The Dermo food is also available as a wet food. Forza10 recommends mixing their wet and dry foods together.
Calorie Content (ME Calculated): Contains 434 kcal/cup (about 27 calories per ounce); 3620 kcal/kg
Ingredients: Ground Rice, Anchovy Meal, Hydrolyzed Fish Protein, Fish Oil (Preserved With Mixed Tocopherols), Hydrolyzed Potato Protein, Chicken Fat (Preserved With Mixed Tocopherols), Vegetable Oil, Dried Beet Pulp, Minerals (Calcium Carbonate, Dicalcium Phosphate, Zinc Sulfate, Iron Sulfate, Copper Glycine Complex, Manganese Oxide, Sodium Selenite, Potassium Iodide), Brewer’s Yeast, Dried Yeast, Fructooligosaccharides (Fos), Dl-Methionine, Vitamins (Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, Vitamin B12 Supplement, Thiamine Mononitrate, Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Biotin, Folic Acid), Choline Chloride, Taurine, Turmeric, Yucca Schidigera Extract, Papaya, Pomegranate, Red Algae, Tomato, Rosemary Extract.
Dry Matter Basis
Caloric Weight Basis
Ingredients We Liked: Anchovy meal, hydrolyzed fish protein, fish oil, chicken fat, Fructooligosaccharides (prebiotics)
Ingredients We Didn’t Like: None
Common Allergens: Fish (yes, even fish) can be an allergen for some cats
- Good sources of fish protein
- Carbohydrates are necessary in kibbles. The carbs used in this dry cat food (ground rice, hydrolyzed potato protein) are less likely to cause allergic reactions in your cat
- This appears to be a good recipe for cats that could have food allergens or sensitivities
- Some cats can be allergic to fish
- Ground rice as the first ingredient will make some people question the quality of the food
What Do Customers Think Of Forza10 Cat Food?
Most of the customer ratings we found were 5 stars, both on the Forza10 web site and on Chewy.com. A few people said their cats wouldn’t eat the food or they had other complaints (cost, food was stinky, etc.).
Great renal cat food
My 16-year old cats was recently diagnosed with lowered renal function and after reading the fabulous customer reviews, I switched to this. She loves it and it has made such a difference! She has more energy and has gained some weight as well (she had started losing too much weight). It’s kind of pricey, but it is well worth it to me after seeing what it did for my cat!
At first I bought the 12-pack because I wanted to make sure she liked it, but the 36-pack is way more cost effective so I buy that now. Some customers thought it smelled really bad, but maybe they weren’t feeding them wet food before? The smell doesn’t offend me at all and it doesn’t seem any worse than any other wet food. Just my opinion. This is a great product which I highly recommend. – SusanD reviewing Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food
Kitty loves this-so do I
My cat is on a prescription diet after he became sick with urinary stones. The prescription cat food was not appealing to him- or me. The ingredients of the prescribed food were awful. My cat turned his nose up. I switched to an OTC food that catered to restricted diets specifically for urinary/kidney issues in cats.
After a couple of weeks my cat refused to eat. I found Forza10. We both love it! Quality is top notch. Customer service/ communication top notch. Availability , shipping, and shipping options are top notch. Highly recommend ! – Lori P. reviewing Forza10 Nutraceutic Actiwet Urinary Support Icelandic Fish Recipe Wet Cat Food
Nope. Cat won’t eat it
My usual go-to food was out of stock, so I tried this one. It’s a hard NO for my cat. He sniffs it and walks away. And what’s with the square containers? Can’t use the usual round lid to preserve freshness like with other foods.
I sure wish there was an option to order a trial size before spending $60. I’ll be donating the entire case to the cat shelter in my neighborhood. Hopefully they’ll eat it. – BeachgalVal reviewing Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food on 05/18/2022
Cats Love It, Seems to Be Good for Them, Bit Stinky
My cats gobble this food up readily and it appears to help maintain their shiny coats. The packaging is convenient. Really my only complaint is that it’s a bit stinky and makes their poop stinky as well. Still I figure it is a good part of a healthy, varied diet. Would buy again. – Giancarlo reviewing Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food on 05/04/2022
How Much Does Forza10 Cat Food Cost?
Forza10 foods are expensive. The cost is higher on the company web site. We found better prices on the Chewy.com site. It costs even less if you opt for autoship on Chewy.
For example, the 32-pack box of Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food (3.5 ounce tins) is currently $60 on Chewy.com. It’s $57 if you sign up for autoship. The cost is $65.99 on the Forza10 web site.
Overall, Is Forza10 Cat Food A Good Choice?
Yes, Forza10 cat foods look like very good foods. They do specialize in certain health conditions so if your cat has one of these issues, it might be worth checking out their foods.
A few of their foods are suitable for daily maintenance even if your cat doesn’t have any health problems.
Their foods appear to use good quality foods based on scientific nutrition.
How Do You Order Forza10 Cat Food?
You can order Forza10 cat food from Chewy.com, Amazon.com, and other pet retailers in the U.S. It is also sold at some pet stores in the U.S.
Forza10 is available in about 30 countries around the world including France, Japan, Switzerland, Germany, Italy, Canada, the UK, Australia, and elsewhere, so check with popular pet retailers where you live.