Forza10 Cat Food Review

Forza10 is an Italian brand of cat food that is sold in over 30 countries today. They offer dry and wet cat foods as well as treats. Learn more about Forza10 cat food in our unbiased review.

The Cats.com Standard – Rating Forza10 Cat Food on What Matters

We have analyzed Forza10 cat food and rated it according to our standards here at Cats.com. Our grades are based on the species-appropriateness of the food, the quality of the ingredients, product variety, price, customer experience, and recall history. You can read more about our ratings here.

Here are our ratings for Forza10 in these key areas:

We give Forza10 cat food a 48 out of 60 rating (80) or a A- grade.

About Forza10

Forza10 was founded in Italy in 1995 by veterinarian Sergio Canello and holistic expert Gianandrea Guidetti. It is an independent company. The company is based on the idea that clean nutrition keeps pets healthier. It believes that poor quality pet food is the main reason why dogs and cats face many health problems.

Forza10’s Research & Development department has published more than 30 scientific and clinical studies in support of the company’s recipes.

The company makes nutraceutical dietary and super premium products for cats and dogs. They use raw materials from Iceland, New Zealand, along with plant extracts.

Forza10’s foods are GMO-free, grain-fee, antibiotic-free, and cruelty-free.

The company provides an extensive FAQ section that answers many customer questions about their foods and manufacturing.

Forza10 makes several different product lines for dogs. By comparison, their products for cats are limited to just over a dozen foods. Most of those foods are therapeutic though they do not require a veterinary prescription.

Extra credit to Forza10 for having a web site that is so informative and easy to navigate.

Sourcing and Manufacturing

Forza10 has 100 percent in-house production for their foods. They make dry food, wet food, and snacks for cats and dogs.

Forza10 dry foods are manufactured in their Bagnoli di Sopra plant, in the province of Padua, Italy. Their wet foods and treats are made in Iceland. According to Forza10, Iceland is a place where nature is still untouched and respected. Forza10 notes that, per the Environmental Performance Index (2016), Iceland ranked second in the world for respect of nature and sustainable use of its own resources. The country also has a national ban on the use of hormones, food additives, and antibiotics. The production chains are traceable and controlled.

The company notes that its plants have certification for the production of dietetic and maintenance food, as well as for the production of organic food (under the control of the C.C.C.B. body). It also has the complete DNV (ISO 9001:2008) certification for all the production chain, which means quality control and management.

Forza10 also notes that the company has their USDA permit. According to the company, it was the first European pet food company allowed to export its products to the United States.

According to the company, they carry out more than 5000 tests on raw materials per year. They perform an analytical control of the batches of raw materials they receive each day. These evaluations help guarantee a constant control on suppliers and a high quality standard.

Most ingredients appear to come from Iceland with the exception of pasture-raised lamb which is imported from New Zealand. The wild-caught anchovies in their foods come from Iceland and the Pacific Ocean.

Has Forza10 Cat Food Been Recalled?

We didn’t find any recalls online for Forza10. We can’t state with certainty that the company has never had a recall but there does not appear to have been any recalls in the United States.

What Kinds of Food Does Forza10 Offer?

At this time, we found six different dry foods and seven kinds of wet cat food on the Forza10 web site. The foods are generally geared toward cat health issues. Two wet foods are made for daily maintenance.

Some of the conditions covered include:

• Renal support
• Kidney/Renal support
• Urinary support
• Hypoallergenic
• Intestinal support
• Digestive support
• Dermo support
• Weight Control
• Diabetic support

No prescription is necessary to purchase Forza10 cat foods.

Forza10 cat foods meet AAFCO guidelines.

Forza10 Cat Food – Top 3 Recipes Reviewed

#1 Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food

$29.99 At Chewy $59.99 At Amazon

Many cats can begin to have kidney problems as they get older. Yet, it can be hard to find good renal support cat foods, especially foods that cats will eat. It’s even harder to find good quality foods or foods that don’t require a prescription. Forza10 is offers a nutraceutic renal support wet cat food that can meet these needs.

Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food has the lower protein levels recommend for cats with kidney disease. It also has reduced phosphorus and sodium for cats that may have cardiac issues. Older cats sometimes suffer from both kidney and heart problems so this food is appropriate for both issues.

The food is made with pasture-raised lamb from New Zealand. It also features cranberries, dried dandelions, and dried clover for kidney and urinary tract support.

Forza10 never uses any GMOs, by-product meals, corn, wheat, soy, oxytetracycline, artificial preservatives, colors, or flavors.

With a high moisture content, wet canned food is a good choice for cats with reduced kidney function so they can get the extra water they need.

This food appears to contain a short list of ingredients that makes it easy to digest and process for cats with renal disease. Plus, the therapeutic botanicals are added to support urinary tract health.

Sold in 32-pack boxes of 3.5 ounce (100 grams) cans.

Calorie Content (ME Calculated): Kcal 83 calories per 3.5 ounce (100 grams) tray; 828 kcals/kg

Ingredients

Water Sufficient For Processing, Lamb Lung, Chicken, Lamb Liver, Pork Liver, Rice, Minerals, (Dicalcium Phosphate, Calcium Carbonate, Zinc Sulfate Monohydrate, Manganese Sulfate, Potassium Iodide), Guar Gum, Natural Flavor, Inulin, Taurine, Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Biotin Supplement, Folic Acid), Dried Dandelion Root Extract, Dried Clover Extract, Cranberries.

Ingredients We Liked: Lamb lung, chicken, lamb liver, pork liver

Ingredients We Didn’t Like: Guar gum, natural flavor

Guaranteed Analysis

Crude Protein: 5.7%

Crude Fat: 5%

Crude Fiber: 0.5%

Moisture: 82%

Dry Matter Basis

Protein: 31.67%

Fat: 27.78%

Fiber: 2.78%

Carbs: 37.78%

Caloric Weight Basis

Protein: 23.13%

Fat: 49.28%

Carbs: 27.59%

Pros

• Slightly lower protein percentage can be good for cats that have kidney disease
• Forza10 provides extensive scientific research to back up their foods
• The company uses good quality ingredients
• No GMOs, by-product meals, corn, wheat, soy, oxytetracycline, artificial preservatives, colors, or flavors

Cons

• The food contains guar gum which is used as a thickening agent and soluble fiber in many cat foods. It’s hard to find cat foods that don’t use it. Most cats can tolerate it but it can cause stomach upset in some cats.
• “Natural flavor” is a vague term that could be any kind of flavoring. It’s often made from the leftover juices used to make the food but there is no way to know.

#2 Forza10 Nutraceutic Actiwet Urinary Support Icelandic Fish Recipe Wet Cat Food

$39.99 At Chewy

Many cats have urinary tract problems such as FLUTD, infections, struvite crystals, and cystitis. Even if you buy some of the prescription formulas, there’s no guarantee that your cat will eat them.

Forza10 Nutraceutic Actiwet Urinary Support Icelandic Fish Recipe Wet Cat Food is formulated for cats with urinary health issues. Plus, it’s made with salmon and Icelandic fish that cats find hard to resist.

Forza10 avoids using common allergens and irritants such as corn, soy, wheat, by-product meals, oxytetracycline, GMOs, artificial colors, flavors, and preservatives.

Along with healthy fish protein, this formula adds cranberries, dried dandelion, and dried clover for urinary support. It can be used as a daily maintenance food for cats prone to urinary issues. The wet formula also gives cats the added moisture they need for optimal urinary tract health.

Acidifying compounds help provide optimal urinary tract pH and lower magnesium to prevent the formation of crystals.

Forza10 Nutraceutic Actiwet Urinary Support Icelandic Fish Recipe Wet Cat Food has quality ingredients, including Icelandic salmon and therapeutic plant compounds to promote urinary health. It’s made to help stop idiopathic cystitis, lower urinary tract inflammation, and struvite stones formation. It looks like a good food to try if you are concerned about your cat’s urinary health.

Calorie Content (ME Calculated): 80 kcal per 3.5 ounces (100 grams) tray; 799 kcal/kg

Ingredients

Water Sufficient For Processing, Salmon, Icelandic Fish (Cod, Haddock, Pollock, Monkfish, Lumpfish, Plaice), Chicken, Pork Liver, Rice, Minerals (Dicalcium Phosphate, Calcium Carbonate, Zinc Sulfate Monohydrate, Manganese Sulfate, Potassium Iodide), Guar Gum, Natural Flavor, Salt, Inulin, Dl-methionine, Taurine, Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Biotin Supplement, Folic Acid), Dried Clover Extract, Cranberries, Dried Dandelion Root Extract.

Ingredients We Liked: Salmon, Icelandic fish, chicken, pork liver

Ingredients We Didn’t Like: Guar gum, natural flavor, salt

Guaranteed Analysis

Crude Protein: 6.5%

Crude Fat: 4.8%

Crude Fiber: 0.5%

Moisture: 82%

Dry Matter Basis

Protein: 36.11%

Fat: 26.67%

Fiber: 2.78%

Carbs: 34.44%

Caloric Weight Basis

Protein: 26.69%

Fat: 47.86%

Carbs: 25.45%

Pros

• Contains good sources of protein such as salmon and Icelandic fish
• Forza10 has done extensive scientific research to back up their recipes
• Forza10 makes their own foods at their own manufacturing facilities

Cons

• Guar gum can irritate the digestion of some cats but it’s hard to find cat foods that don’t contain it
• Natural flavor is vague. It isn’t necessarily harmful but it would be better if it was identified.

#3 Forza10 Nutraceutic Active Dermo Dry Cat Food

$37.99 At Amazon

Not every cat has a soft, luxurious coat. Some kitties need a little extra support in the form of a special diet. If your cat itches, has crusty skin, dandruff, fur loss, dermatitis, or other skin problems, you know what we mean.

Forza10 Nutraceutic Active Dermo Dry Cat Food is made for these problems. It avoids using common allergens to help prevent many of these skin irritations. It also has therapeutic plant extracts to support your cat’s overall skin health.

Designed for cats with sensitive skin, this Forza10 formula stops itchiness, redness, hot spots, scratching, dandruff, dry and dull fur, and constant fur loss. It’s made with Icelandic wild-caught anchovies – rich in Omega-3 fatty acids for a healthy skin and coat.

It also has pomegranate, papaya, and turmeric.

Omega-3 fatty acids from wild anchovies and omega-6 fatty acids can also help promote a healthier coat and skin.

This formula is free of corn, wheat, soy, by-product meals, oxytetracycline, GMOs, and artificial additives.

Ground rice is the first ingredient and the food does contain hydrolyzed potato protein. This shouldn’t put you off trying this food if your cat needs help with his skin. The food is still very high in fish protein.

This is a dry cat food so make sure that your cat has plenty of water available at all times.

If your cat likes a dry food and he needs help with his skin and coat, we would suggest trying Forza10 Nutraceutic Active Dermo Dry Cat Food. It could help. The Dermo food is also available as a wet food. Forza10 recommends mixing their wet and dry foods together.

Calorie Content (ME Calculated): Contains 434 kcal/cup (about 27 calories per ounce); 3620 kcal/kg

Ingredients

Ground Rice, Anchovy Meal, Hydrolyzed Fish Protein, Fish Oil (Preserved With Mixed Tocopherols), Hydrolyzed Potato Protein, Chicken Fat (Preserved With Mixed Tocopherols), Vegetable Oil, Dried Beet Pulp, Minerals (Calcium Carbonate, Dicalcium Phosphate, Zinc Sulfate, Iron Sulfate, Copper Glycine Complex, Manganese Oxide, Sodium Selenite, Potassium Iodide), Brewer’s Yeast, Dried Yeast, Fructooligosaccharides (Fos), Dl-Methionine, Vitamins (Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, Vitamin B12 Supplement, Thiamine Mononitrate, Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Biotin, Folic Acid), Choline Chloride, Taurine, Turmeric, Yucca Schidigera Extract, Papaya, Pomegranate, Red Algae, Tomato, Rosemary Extract.

Ingredients We Liked: Anchovy meal, hydrolyzed fish protein, fish oil, chicken fat, Fructooligosaccharides (prebiotics)

Ingredients We Didn’t Like: None

Guaranteed Analysis

Crude Protein: 28%

Crude Fat: 13%

Crude Fiber: 4%

Moisture: 9%

Ash: 7.2%

Dry Matter Basis

Protein: 30.77%

Fat: 14.29%

Fiber: 4.4%

Carbs: 42.64%

Caloric Weight Basis

Protein: 28.46%

Fat: 32.09%

Carbs: 39.44%

Pros

• Good sources of fish protein
• Carbohydrates are necessary in kibbles. The carbs used in this dry cat food (ground rice, hydrolyzed potato protein) are less likely to cause allergic reactions in your cat
• This appears to be a good recipe for cats that could have food allergens or sensitivities

Cons

• Some cats can be allergic to fish
• Ground rice as the first ingredient will make some people question the quality of the food

What Do Customers Think of Forza10 Cat Food?

Most of the customer ratings we found were 5 stars, both on the Forza10 web site and on Chewy.com. A few people said their cats wouldn’t eat the food or they had other complaints (cost, food was stinky, etc.).

Positive Reviews

“My 19-year-old female was diagnosed with stage two chronic kidney disease shortly after she was diagnosed with hyperthyroidism. She has a sensitivity to corn and I have never been impressed with the ingredient content of any of the mainstream prescription foods pushed by most vets. I started her on this diet alongside hyperthyroidism Medication, and she has remained in a stable condition ever since. My vet confirmed that the food is in fact, prescription quality with the same levels that they would want to see in a diet for kidney disease kitties however, because it is produced in Italy rather than the United States it is not bound by the regulations of prescription foods. It also doesn’t have a lot of the filler such as corn, wheat, soy, and other preservatives that all the mainstream prescription foods have. My girl has eaten it happily since I started her. I mix the same formula of kibble in with the wet food to make sure that she’s getting all her nutrients and that she’s still getting some work on her teeth and gums. So far, nearly a year after starting her the bloodwork has come back good, and she has more energy, and seems very healthy for her age.” – by Kelly reviewing Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food on Jul 2, 2025

“My kitty is a picky eater. I’ve tried so many wet foods for him. This is the first one he immediately started eating and finished in one sitting. I’m so glad I found this one for him.” – by Bonnie reviewing Forza10 Nutraceutic Actiwet Urinary Support Icelandic Fish Recipe Wet Cat Food on Jun 29, 2025

Negative Reviews

“My cat is very picky, like many cats with kidney disease, and she use to LOVE this brand. She’ll barely touch it now. Even my other healthy cat that used to clean the plate of what was left won’t even eat this food now. The color has changed. The recipe must have changed. I remember this food being a little pinker. This is full of brown specs. The box and packages all say best used by 10/2027 and packaged on 4/10/2024. I feel like all of these are expired or should be expired. I will not be buying this anymore.”– by Danielle reviewing Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food on Jun 7, 2025

“Cats didn’t like at all, even my 1 cat who likes all food. But what was more odd, the 12 cat food trays came in a white box inside a Chewy box. I found it odd that the box had no manufacturer information on it. Seems strange & like the 12 pack was was an after thought or not provided by the manufacturer? I won’t be buying again. Not sure what I’ll do with the uneaten food.” – by Jennifer reviewing Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food on Apr 30, 2025

How Much Does Forza10 Cat Food Cost?

Forza10 foods are expensive. The cost is higher on the company website. We found better prices on the Chewy.com site. It costs even less if you opt for autoship on Chewy.

For example, the 32-pack box of Forza10 Nutraceutic Actiwet Renal Support Wet Cat Food (3.5-ounce tins) is currently $60 on Chewy.com. It’s $57 if you sign up for autoship. The cost is $65.99 on the Forza10 website.

Overall, Is Forza10 Cat Food a Good Choice?

Yes, Forza10 cat foods look like very good foods. They do specialize in certain health conditions so if your cat has one of these issues, it might be worth checking out their foods.

A few of their foods are suitable for daily maintenance even if your cat doesn’t have any health problems.

Their foods appear to use good quality foods based on scientific nutrition.

How Do You Order Forza10 Cat Food?

You can order Forza10 cat food from Chewy.com, Amazon.com, and other pet retailers in the U.S. It is also sold at some pet stores in the U.S.

Forza10 is available in about 30 countries around the world including France, Japan, Switzerland, Germany, Italy, Canada, the UK, Australia, and elsewhere, so check with popular pet retailers where you live.