Last updated Apr 2, 2025
Purrform cat food is a raw food made in the UK specifically for cats. It’s made from a blend of 100 percent human-grade meat, bone, offal, and natural nutrients to closely replicate the balanced diet a cat would enjoy when eating whole prey. Learn more about Purrform cat food in our unbiased review.
The Cats.com Standard –Rating Purrform Cat Food on What Matters
We have analyzed Purrform cat food and rated it according to our standards here at Cats.com. Our grades are based on the species-appropriateness of the food, the quality of the ingredients, product variety, price, customer experience, and recall history. You can read more about our ratings here.
Here are our ratings for Purrform in these key areas:
Ratings
- Species-Appropriateness – 9/10
- Ingredient Quality – 9/10
- Product Variety – 8/10
- Price – 6/10
- Customer Experience – 6/10
- Recall History – 6/10
Overall Score: 7.6/10
We give Purrform cat food a 44 out of 60 rating (78.33%) or a B+ grade.
About Purrform
Purrform is made specifically for cats. The company states that it specializes in raw food. They make it simple for you to feed your cat a high quality raw food diet. The food is only frozen once so it will provide a better bite for your cat.
Purrform’s foods are grain free and high in protein content. The company offers grain free raw cat food in five rabbit and chicken flavors. They use only human-grade meats with bone and organ meats.
The food comes pre-portioned in 70 gram pouches for easy and convenient feeding (9 flavors). The food is also available in 250-gram (complementary foods) and 450-gram tubs (complete foods) for kittens and adults.
In the UK you can order online or by phone for deliver to England, Wales, and Scotland. Purrform also has a Loyalty Points program for discounts on future orders.
Purrform has headquarters in Abbots Langley, Hertfordshire, UK.
Sourcing and Manufacturing
It’s unclear if Purrform manufacturers their own raw foods. The company is described online as a pet food manufacturer. However, they are not listed on the PFMA (Pet Food Manufacturers Association) web site as one of the companies that produces or supplies frozen products. Purrform may work with another company to produce its frozen raw products.
Purrform does say that their foods are British-made.
Purrform is certified by the Raw Feeding Veterinary Society (RFVS), DEFRA (Department for Environment, Food and Rural Affairs), and Cam 4 Animals (Complementary & Alternative Medicines – be careful looking up “cam 4 animals” online or you may find pornography!).
Purrform provides excellent information about their ingredient sourcing. Their rabbit meat comes mainly from France. All of their poultry is free-range from British farmers.
You can trace the source of various ingredients on the map on this page.
Has Purrform Cat Food Been Recalled?
We didn’t find any recalls for Purrform foods on the Food.gov site in the UK which keeps track of foods and pet foods that have had recalls.
What Kinds of Food Does Purrform Offer?
Purrform raw foods for cats are based on the company’s philosophy that cats are obligate carnivores. They should be fed real raw meat and bone meal with no additives, preservatives, or taste enhancements. Purrform foods are grain free with high moisture meat that contains only what a cat would eat in the wild.
The recipes are made with 100 percent meat and bone. They attempt to replicate what nature would provide.
Purrform foods come frozen.
Purrform Simply Rawsome foods are made for kittens though to adult cats. Some of the foods are complete foods so there is no need to add anything else to your cat’s diet. The complete foods have a small amount of vitamins and minerals added, including taurine. They are listed as “additives.” They make up 4 grams of every 1 kg of meat included in the diet.
When making their food, it’s worth mentioning that Purrform uses the entire animal. They mince the bone and organs as well as the meat. According to the company, the bone from a rabbit or chicken makes up about 7-10 percent of the food. This is similar to what your cat would eat in the wild.
The 70 gram pouches are only available for adult cats. These are complete foods. Flavors include:
- Chicken and ground bone with liver
- Chicken and ground bone with heart
- Farmed rabbit with ground bone
- Farmed rabbit with ground bone, liver and kidney
- Farmed rabbit with ground bone and ox heart
- Goat and ground bone with lamb heart and liver
- Duck with turkey breast and ground bone with duck heart
- Pigeon with ground bone and rabbit liver
- Quail and rabbit and ground bone with rabbit liver and kidney
- You can also buy a trial pack or mixed boxes.
There are also 70 gram pouches of Complete Weaning Paste for Kittens in chicken or farmed rabbit.
The 250-gram tubs are available in these flavors. They are suitable for adults and kittens but they are complementary foods so you will need to feed other food.
- Chicken breast with heart
- Turkey breast with heart and gizzard
- Lamb trim with heart
- Beef trim with ox heart
The 450-gram tubs are available in these flavors. These foods are complete. They are also suitable for kittens.
- Farmed rabbit with ground bone
- Quail and farmed rabbit and ground bone with rabbit liver and kidney
- Chicken with ground bone with chicken liver, heart and gizzard
- Farmed rabbit with ground bone and ox heart
- Beef trim with chicken and ground bone with ox heart and beef liver
- Turkey and ground bone with turkey heart and liver
A trial pack is also available.
Purrform Cat Food– Top 3 Recipes Reviewed
| Product Name | Food Type | Primary Protein | Calories | Price | Our Grade |
| Purrform Farmed Rabbit & Ground Bone, Liver & Kidney Adult Cat | Fresh | Rabbit | 148 kcal per 100g | £8.10 per lb | A |
| Purrform Beef Trim with Ox Heart Adult and Kitten | Fresh | Beef | 173 kcal per 100g | £8.16 per lb | A |
| Purrform Chicken with Ground Bone with Chicken Liver, Heart & Gizzard Adult Cat | Fresh | Chicken | 155 kcal per 100g | £5.29 per lb | A |
#1 Purrform Farmed Rabbit & Ground Bone, Liver & Kidney (Adult Cat)
If you like the idea of feeding your cat a raw diet, Purrform has a lot of positives. Their foods are grain free and high in protein content. Plus, they only use human-grade meats with bone and organ meats (offal). The only additives are a small amount of vitamins and minerals (including taurine) to make sure the food is nutritionally complete. It’s very close to what your cat would eat if he could go hunting for his own food.
Purrform’s 70 gram pouches are intended for adult cats. They are sold in packages of 6 pouches.
The food is only frozen once after it is minced. You can thaw it out when you’re ready to feed your cat and it will be fresh.
The 70 gram pouches are available in nine different flavors as well as two different mixed packages and a trial package.
The pouches are small. The farmed rabbit and ground bone, liver and kidney cat food contains 148 calories per 100 grams. A typical cat weighing 10 pounds needs between 200-290 calories per day, depending on his activity level. You would need to feed such a cat around three pouches (70 grams each) per day.
We do think the Purrform pouches look like good foods for adult cats. Not all cats like raw food so you might want to try a sample before you make a definite decision.
Calorie Content (ME Calculated):148 kcal per 100 grams
Ingredients
Rabbit 90%, Rabbit Liver 5%, Rabbit Kidney 5%.
Ingredients We Liked: Rabbit, rabbit liver, rabbit kidney
Ingredients We Didn’t Like: None
Guaranteed Analysis
Dry Matter Basis
Caloric Weight Basis
Pros
- High in meat protein
- Grain free
- Contains no artificial colors or preservatives
- Human-grade meat
Cons
- Not every cat likes a raw diet
- Expensive
#2 Purrform Beef Trim with Ox Heart (Adult and Kitten)
The Purrform 250 gram tubs are made for cats and kittens. These are complementary foods so you will need to feed your cat or kitten other food to make sure their diet is complete.
Unlike the pouches, these foods do not have vitamins or minerals added. They don’t contain bone. They only contain meat and organ meat.
These tubs are higher in calories than the 70 gram pouches. The beef trim with ox heart, for example, has 173 calories per 100 grams.
In other ways these foods are similar to the Purrform pouches. They are made from human-grade meat, they are grain free, they are high in protein, they contain no preservatives, and they are only frozen once before they are sent to you.
As long as you fill out your cat’s diet with additional food to make it complete, we think the Purrform 250-gram tubs, such as Purrform Beef Trim with Ox Heart, are good choices.
Calorie Content (ME Calculated):173 kcal per 100 grams
Ingredients
85% Minced Beef Trim, 15% Ox Heart.
Ingredients We Liked: Minced beef trim, ox heart
Ingredients We Didn’t Like: None
Guaranteed Analysis
Dry Matter Basis
Caloric Weight Basis
Pros
- High in meat protein
- Made from human-grade meat
- Grain free
- No additives
Cons
- Not every cat likes a raw diet
- These are complementary meals instead of complete diets so you will need to add more to your cat’s food
#3 Purrform Chicken with Ground Bone with Chicken Liver, Heart & Gizzard (Adult Cat)
Purrform’s 450-gram tubs are complete and balanced diets. According to the web site, the food is either singled minced, which is suitable for cats over 9 months old, or double minced which is suited for kittens under 9 months old. If you would like some of the foods for kittens, check this page.
Since these are complete diets, Purrform has added a small amount of vitamins and minerals to the food, including taurine. Those are the only additives. There are no preservatives or other extra ingredients. The meat is human-grade and the food is grain free.
The food is high in meat protein and contains bone and organ meat. This is close to what your cat would eat if he could hunt for himself.
The chicken with ground bone with chicken liver heart and gizzard has 155 calories per 100 grams.
We think Purrform’s 450 gram tubs are a good choice. They are complete diets and they seem to be nutritious for cats.
Calorie Content (ME Calculated):155 kcal per 100 grams.
Ingredients
80% Minced Chicken with Ground Bone, Chicken Liver 10%, Chicken Heart 5%, Chicken Gizzard 5%.
Ingredients We Liked: Minced chicken with ground bone, chicken liver, chicken heart, chicken gizzard
Ingredients We Didn’t Like: None
Guaranteed Analysis
Dry Matter Basis
Caloric Weight Basis
Pros
- High in protein
- Made with no artificial colors, preservatives, or flavors
- Made from human-grade meat
- Grain free
Cons
- Not all cats like a raw diet
What Do Customers Think of Purrform Cat Food?
We had no trouble finding customer reviews online. Most customers agreed that the food was very high quality. However, there was a difference of opinion about the customer service.
Positive Reviews
“I’ve been a customer with Purrform for over a year now, after researching the benefits of raw food for my cat who has IBD. My savannah was very poorly and I nearly lost him but thanks to Purrform’s products my furbaby is healthier than ever and hasn’t had a flare up since. He literally licks the plate clean. The customer service has always been amazing, especially Sam who is always happy to help with my orders. Thank you Purrform for helping me keep my furbaby happy and healthy!” – by Kimberley Lewis, reviewing Purrform on March 28, 2025
“Customer service is great, always happy to help with any questions and concerns. I have a pedigree cat who absolutely loves the raw mix of rabbit! Easy access to pick up, staff are always welcoming. You have yourself a loyal customer here. A special thanks to Sam at Purrform you really are the face of the company for me.” – by Naz reviewing Purrform on March 27, 2025
Negative Reviews
“Cat devoured the trial pack which arrived on time via DPD. Placed bulk order which was despatched Thursday but did not arrive the next day as DPD had a delay. Items finally arrived Friday at 5pm not cool to the touch. Because I have not taken photos Purrform are refusing to send a replacement or refund the money paid as they state there terms do say delivery could take 48 hours. They have in my opinion little interest in customer retention or customer value and my recommendation is NOT to order from them.”- by Mrs Deborah Thrift reviewing Purrform on February 10, 2025
“I have been a long-time customer of Purrform, consistently ordering their food for my cats. While the product quality is good, their customer service is absolutely unacceptable.
I recently received an order with missing items, and instead of offering a simple resolution, I was met with skepticism and dismissiveness. I was asked to provide proof of the packaging, even though I had already unpacked and disposed of it. Despite explaining the situation, I was essentially told that it was my word against theirs—as if I was lying over a couple of small items.
To prove my honesty, I had to dig through my general waste bin just to take photos and videos, which was frustrating and completely unnecessary. After all this, they finally agreed to send the missing items but then banned me from purchasing directly from them, telling me to buy from third-party stockists instead. So, instead of taking accountability for a mistake, they chose to push away a loyal customer who has spent a significant amount with them.
This experience has left me extremely disappointed. If there were a better alternative, I would switch immediately. Purrform’s food might be high quality, but their treatment of customers is appalling. If you ever have an issue with your order, don’t expect them to take responsibility—expect to be dismissed and treated as if you’re the problem. Think twice before committing to this company.” – by Nosheen Anjum reviewing Purrform on March 04, 2025
How Much Does Purrform Cat Food Cost?
As you would expect from a raw food made using human-grade meat, Purrform is somewhat expensive.
Most of the 70 gram pouches (6 pouches per pack) cost £7.50. The 250 gram tubs cost £4.50 BUT there is a minimum purchase of 6 tubs online from Purrform which raises the price considerably! The 450 gram tubs range from £5.25 to £7.35.
If you’re buying from Purrform, a minimum of 10 frozen tubs/items or 4 boxes of pouches are required before checking out.
Overall, Is Purrform Cat Food a Good Choice?
We do think that Purrform raw cat food is a good quality food. The company appears to be having some delivery problems which may or may not be related to the pandemic. If you want to try the food and you don’t want to go through the company, there are a number of stores throughout Britain that sell Purrform. They could provide a dependable way to buy the food while delivery problems are sorted out.
If you are interested in other raw cat foods, you might consider Amore and Stella & Chewy raw foods for cats.
How Do You Order Purrform Cat Food?
You can buy Purrform cat food directly from the company through their web site. However, we need to point out that a number of customers left negative reviews about the delivery from the company in recent months. This could be a temporary problem due to the pandemic.
Purrform raw foods are frozen when they are shipped so long delays in delivery can be a particular problem if the food thaws out before it is delivered.
The company delivers to England, Wales, and Scotland.
If you would like to avoid delivery, Purrform is widely available in pet centers and other stores in England.
Hiya,
Just writing to let you know that the recalls section is incorrect. Purrform display their several voluntary recalls on their website. However none are displayed on food.gov.uk as I expect they were not requested to recall the products due to government request.
Many thanks
Leah
Thank you Leah for sharing this information