HiLife is a family-owned pet food business based in Leicestershire, UK. The company uses strict standards for food safety and quality. HiLife supports local partners where possible but also uses the highest quality facilities and ingredients in other parts of the world. Learn more about HiLife in our unbiased review.
The Cats.com Standard – Rating HiLife Cat Food on What Matters
We have analyzed HiLife cat food and rated it according to our standards here at Cats.com. Our grades are based on the species-appropriateness of the food, the quality of the ingredients, product variety, price, customer experience, and recall history. You can read more about our ratings here.
Here are our ratings for HiLife in these key areas:
- Species-Appropriateness – 7/10
- Ingredient Quality – 6/10
- Product Variety – 6/10
- Price – 8/10
- Customer Experience – 7/10
- Recall History – 9/10
Overall Score: 7.2/10
We give HiLife cat food a 43 out of 60 rating (71.67) or a B grade.
The HiLife brand of pet food for dogs and cats is owned by Town & Country Petfoods, a family-run business based in Melton Mowbray, market town in rural Leicestershire, UK. The HiLife range of products was launched over 35 years ago. Town and Country Petfoods operates in England and Wales.
In 2020, the business had a retail sales value of over £40 million. That’s around 80 million dishes and treats served up every year to Britain’s cats and dogs.
HiLife products are sold in all major UK supermarkets including ASDA, Morrisons, Sainsbury’s, Tesco, and Waitrose. Products are also available a Pets at Home, in local independent pet stores, and from other online sources.
Sourcing and Manufacturing
The company states that their products are sourced from the UK, Europe, and the Far East. They only use ingredients and factories that meet strict standards for food safety and quality. Products and factories must comply with all UK and European Union requirements. The factories they use are inspected annually by third-party independent auditors to ensure they meet internationally recognized standards. Town & Country also visits the factories regularly.
Town & Country Petfoods was the first UK pet food manufacturer to sign an agreement with the Earth Island Institute to purchase verified Dolphin Safe tuna. In addition, the company’s own Technical and Commercial teams regularly visit ingredient suppliers.
An increasing number of Town & Country’s products are made in the UK but the company tries to use the best ingredients and facilities for a product. Their fish products, for example, come from Thailand, because that area is known for having some of the best tuna in the world. Thailand also has food production facilities which meet EU standards.
Many recipes are hand-prepared using quality raw ingredients such as whole tuna fish, whole chicken birds which are gently steamed in pouches to help maintain the goodness of the ingredients. The fish and meat are flaked off the bones before they are blended with the vegetables.
Has HiLife Cat Food Been Recalled?
We didn’t find any recalls for HiLife pet foods or for Town & Country pet food products. In fact, we found one source online which stated the company has never had a recall. However, it’s hard to be certain about any actions that might have taken place prior to stories being posted on the Internet in the early 2000s.
What Kinds of Food Does Hilife Offer?
Along with their line of dog products, HiLife makes wet cat food and cat treats. Wet foods are sold in both cans and pouches. They make food for kittens, adult cats (1-6 years), and mature cats (7+ years). Almost all of the foods appear to be grain free. We found a total of 34 cat foods and treats on the HiLife web site.
HiLife cat products include:
- HiLife it’s only natural – 25 products
- HiLife Treats – 4 products
- HiLife Perfection – 7 products
- HiLife Pets Pantry – 2 products
HiLife Cat Food– Top 3 Recipes Reviewed
|HiLife its only natural The Tuna One
|84 kcal per 100g
|£3.97 per lb
|PETS PANTRY from HiLife Meaty Chunks
|70 kcal per 100g
|£2.12 per lb
|HiLife PERFECTION Flaked Tuna Loin
|57 kcal per 100g
|£4.30 per lb
What Do Customers Think Of HiLife Cat Food?
We found lots of positive comments for all of HiLife’s pet foods. There are far more comments about the company’s dog products than cat products but most cat lovers seemed happy with their selections. There were comments, especially recently, about the higher cost of the foods.
My cat will only eat this product Nothing else will do – by Trusted Customer reviewing PETS PANTRY from HiLife Meaty Chunks on 08/04/2022
Best cat food around at the best price. – by Trusted Customer reviewing HiLife its only natural The Tuna One on 08/04/2022
I have been loyal customer, purchasing this cat food for years – when I first bought it the price was £12.99 and it has drastically more than doubled in price over the last year or so. Whilst I appreciate the cost of ingredients/food have increased – for it to jump up to £25 over the course of a year or so – I think this is absolutely ridiculous and not affordable by any means. My cats love this and the product is good quality however, I don’t think it is worth the £25 price point – a price increase of £12 for the same quantity of food is shocking. There are cat foods on the market that are even higher quality that cost less and unfortunately, even though I have been a loyal customer – I’m afraid I will no longer be purchasing this food unless it becomes a lot more affordable. The company needs to have a think about whether they want to retain their existing customers or if they are happy to lose out. It’s a real shame and a huge disappointment. Happy to repurchase and change my review if price changes are made but until then I’m afraid I will no longer be a customer. – by Shaunna reviewing HiLife it’s only natural on 10 February 2022
My cat was not keen on this. Okay they eat some but not very much. Price is bit dear. – by Jess reviewing HILIFE HiLife it’s only natural on 18 July 2022
How Much Does HiLife Cat Food Cost?
HiLife cat foods and treats are typically available in different size packages so you can purchase eight or 32 pouches of the HiLife it’s only natural The Tuna One, for example. Eight pouches (70 grams per pouch) of this recipe costs £4.79 on the HiLife web site. For a box of 32 pouches, the cost is £17.00. With a subscription service from HiLife, you can save five percent, making the cost £4.55 / £16.15.
PETS PANTRY from HiLife Meaty Chunks is available as four pouches (100 grams per pouch) costing £1.15. You can purchase 48 pouches for £13.50. With the subscription service, the costs are £1.09 / £12.83.
HiLife Perfection Flaked Tuna Loin is sold in packages of 18 pouches (70 grams per pouch). The price on the HiLife web site for a one-time purchase is £12.05. The subscription price is £11.40.
With the subscription service, products are automatically delivered on your schedule. You can modify or cancel your subscription at any time. Delivery for orders over £30 is free for mainland UK. With the subscription service, delivery cost for the Scottish Highlands and Islands is £6.50.
For more information about the subscription service, check HiLife’s FAQ page.
Overall, Is HiLife Cat Food A Good Choice?
Yes, we think that HiLife cat food is a good choice. Some foods or product lines are better than others. We are happy to recommend HiLife it’s only natural cat foods, HiLife Perfection (complementary foods), and HiLife Treats. We didn’t think that PETS PANTRY from HiLife Meaty Chunks was as high in quality as these other HiLife foods/treats.
Other cat foods that might be similar to HiLife would be Weruva and Tiki Cat which also use dolphin safe/dolphin-friendly tuna. Weruva states on their web site that their manufacturing facility in Thailand is certified by Earth Island Institute.
How Do You Order HiLife Cat Food?
You can buy HiLife cat food from the HiLife web site with single purchases or with their subscription service.
HiLife is also widely available in supermarkets throughout the UK as well as in pet specialty stores. It’s also available on amazon.co.uk and through other online retailers.
At this time the HiLife web site does not ship the food overseas but some online retailers do sell to customers in other countries. This is just one food so I don’t know why they have separated the tuna flakes and the tuna with mackerel.