Natures Menu is a British pet food company specializing in raw foods. They are Europe’s largest raw pet food producer. Learn more about their foods for cats in our unbiased review.
The Cats.com Standard – Rating Natures Menu Cat Food On What Matters
We have analyzed Natures Menu cat food and rated it according to our standards here at Cats.com. Our grades are based on the species-appropriateness of the food, the quality of the ingredients, product variety, price, customer experience, and recall history. You can read more about our ratings here.
Here are our ratings for Natures Menu in these key areas:
- Species-Appropriateness – 8/10
- Ingredient Quality – 8/10
- Product Variety – 6/10
- Price – 6/10
- Customer Experience – 7/10
- Recall History – 8/10
Overall Score: 7.2/10
We give Natures Menu cat food a 43 out of 60 rating (71.67) or a B+ grade.
NOTE: For those who are sticklers about punctuation, we have never seen “Natures Menu” used with an apostrophe. Not even on the company web site. Yes, there should be one but they don’t use it.
About Natures Menu
According to PetfoodIndustry.com, Natures Menu is the largest raw pet food producer in Europe. They offer raw meals plus lightly steamed wet food in cans and pouches for both dogs and cats.
The company was founded in 1981. It was named the UK pet food supplier of 2013. In 2015, Natures Menu formed a joint venture with Agrolimen subsidiary Affinity Pet Care. The next year earnings vastly increased and the company hired more employees. In 2018, Natures Menu launched True Instinct for cats and dogs.
Natures Menu’s total revenue in 2020 was about $33,000,000 (U.S.) They have over 200 employees. The company has headquarters in Norfolk, UK with 6 total facilities.
Natures Menu uses the same flash-freeze technology as Bird’s Eye uses for vegetables.
Along with True Instinct, Natures Menu also makes Country Hunter, Original Complete and Balanced. Their foods are sold in western Europe and in Latin America.
The company offers free delivery to most UK addresses.
Also Read: KatKin Unbiased Cat Food Review
Sourcing and Manufacturing
Per Natures Menu’s web site, they produce “real” cat food made with real ingredients that you and your cat can recognize. They use nothing artificial and no derivatives. There are no chemical additives, artificial flavors, bulkers, or added sugars in their products.
Natures Menu says that they use human grade poultry from sources they trust; human-grade red meat from partner farms; and sustainably-sourced fish. They also use botanicals, seeds, and natural oils in their foods, as well as fruits, vegetables, and pulses.
The company only works with carefully selected suppliers so their ingredients are traceable at every step. The foods are made at their factory in Norfolk. The state-of-the-art facility was built in 2018. They have complete control of the manufacturing process so their high standards can be met.
Natures Menu also follows an animal welfare policy for the animals used in their foods.
The company has a veterinary team involved in product development. They also appear to do outreach to other vets and to the public, educating them about feeding raw.
Has Natures Menu Cat Food Been Recalled?
Yes, the company had a 2016 recall of one batch of its Country Hunter 80% Farm Reared Turkey with Wholesome Fruit and Veg 1kg frozen raw food because the product contained salmonella, which could cause food poisoning in humans.
(There was a different recall in the United States in 2020 for a “Nature’s Menu” dog food made by Sunshine Mills. This food is not connected to the British pet food company.)
What Kinds of Cat Food Does Natures Menu Offer?
Despite all of the emphasis on the Natures Menu web site about raw foods, we didn’t find any raw foods for cats. All of the raw food products are labeled for dogs. That was disappointing.
Natures Menu makes complete and balanced canned food for cats. They use chicken, various fish, chicken and liver, chicken and beef, chicken and turkey, and chicken and various kinds of fish together. They also offer treats in pouches made with 95 percent real meat (chicken and liver, salmon and trout, chicen and turkey).
Some of their cat formulas come in multi-packs.
We found two pages of cat products compared to 13 pages of dog products. That’s not an indication of the quality of the food but it does suggest that Natures Menu could do more to satisfy their cat customers, especially when there are estimated to be an equal number of pet cats and dogs in the UK (12 million of each). In Europe, there are an estimated 110 million pet cats and 90 million pet dogs.
Natures Menu Cat Food – Top 3 Recipes Reviewed
|Natures Menu Especially for Cats Cans Chicken & Turkey For Adult Cats
|98 Kcal per 100g
|£1.22 per oz
|Natures Menu Treats Salmon and Trout for Cats
|355 Kcal per 100g
|£2.49 per oz
|Natures Menu Especially for Cats Cans Senior Chicken with Salmon & Cod For Adult Cats
|98 Kcal per 100g
|£1.22 per oz
What Do Customers Think of Natures Menu Cat Food?
There are lots of glowing testimonials on the Natures Menu site. You can find more diverse opinions if you look at the reviews for each food. Most revieews are favorable, overall. Customers (and their cats) seem to like the foods. However, there are some complaints about changes to the recipes and making the cans smaller. The changes have followed the cat food rebranding, launched in the fall of 2021.
“My cats love the new style of food. Unfortunately the cans are smaller amount compared to the pouches and now less choice. Bring back the country hunter range for cats” – Sarah Snowden reviewing Cat Multipack on February 1, 2022
“Great cat treat with almost all real meat ingredients” – Ann Yates reviewing Salmon And Trout Treats on January 7, 2022
“Our 2 Ragdoll cats dont like it. Sorry.” – Martyn Cooper reviewing reviewing Salmon And Trout Treats on December 3, 2021
“The chicken and turkey for cats is not the same as the pouches and my cat won’t eat the tined meat its very expensive too” – Trusted Customer reviewing Chicken & Turkey on January 21, 2022
How Much Does Natures Menu Cat Food Cost?
Especially for Cats Cans Chicken & Turkey For Adult Cats (18 cans) currently sells for £14.26 on the Natures Menu web site. The cans are 85 grams each.
You can set up a repeat order on the site and save 10% on each order.
Natures Menu Treats Salmon and Trout For Cats contains 60 grams per package. It sells for £1.83 per pack; or you can buy 12 packages for £20.92. You can set up a repeat order and save 10% on each other.
All of the other Natures Menu cans and treats sell for the same prices.
Overall, Is Natures Menu Cat Food a Good Choice?
Natures Menu does appear to be a good choice for cats. We wish the company provided more detailed information about the ingredients used but that’s not required in the UK.
The company rebranded their cat foods in the fall of 2021. Customers appear to have mixed opinions on the current recipes. The new packaging is supposed to be more environmentally-friendly but many customers have complained about the smaller cans.
As for the food itself, it does appear to be a good food made from human-grade ingredients.
How Do You Order Natures Menu Cat Food?
You can order Natures Menu cat foods directly from the company web site if you live in the UK. They provide free shipping to most addresses in the UK.
If you live in the UK, you can also use the map to find the nearest store that sells Natures Menu.
Natures Menu is also sold online through many retail vendors in the UK and Europe.