Is Pure Vita a wholesome choice for your cat? Find out in our unbiased Pure Vita cat food review.
The Cats.com Standard—Rating Pure Vita on What Matters
We’ve analyzed Pure Vita and graded it according to the Cats.com standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it rates in each of these six key areas.
- Species-Appropriateness – 7/10
- Ingredient Quality – 7/10
- Product Variety – 8/10
- Price – 5/10
- Customer Experience – 9/10
- Recall History – 5/10
Overall Score: 6.8/10
We give Pure Vita cat food a 41 out of 60 rating or a B- grade.
There Are Better Fresh Options
Pure Vita can be purchased at most pet stores but a crop of new fresh cat food delivery competitors offer better, fresher cat food delivered right to your door.
Here are our favorite fresh cat food delivery companies you can choose from today. Most offer a heavy discount on your first order so you can see how your cat likes it .
About Pure Vita
Clean white packages, a nod to the Costa Rican good life in its name, and the company’s claim that Pure Vita provides “pure and natural holistic pet foods for a long and healthy life” imply that this brand is a clean, healthy choice for cats.
Pure Vita is owned by KLN Family Brands, a Minnesota company dating back to 1947. That’s when Darrell “Tuffy” Nelson started Pine Lakes Feed.
After operating the feed store for almost 20 years, Darrell and his son Kenny decided to expand into the manufacturing side of the pet food industry. They later expanded into the super premium market and in 2007, they started Pure Vita, their first holistic line of pet food.
Sourcing and Manufacturing
Pure Vita foods are made in a single company-owned facility in Perham, Minnesota. This facility is certified to the BRC Global Standard for Food Safety and inspected by the American Institute of Baking.
Has Pure Vita Cat Food Been Recalled?
While Pura Vita cat food has never been recalled, one of its dog foods was recalled in October of 2021. The recall involved potentially elevated levels of vitamin D in a single recipe. Over a thousand cases were pulled off the market. The company initiated the recall voluntarily, and there were no reports of illness. This was the first recall in the company’s more than fifty years in business.
What Kinds of Cat Food Does Pure Vita Offer?
The Pure Vita lineup includes three grain-free dry foods, five canned recipes, and six types of freeze-dried treats. They’re free of dyes, flavors, and preservatives that might harm your cat.
Pure Vita Cat Food – Top 3 Recipes Reviewed
|Pure Vita Grain Free Chicken and Peas Entrée
|$4.41 per lb
|Pure Vita Grain Free Salmon and Peas Entrée
|$5.15 per lb
|Pure Vita 96% Grain Free 96% Real Turkey Entree Canned Cat Food
|$0.73 per oz
What Do Customers Think of Pure Vita Cat Food?
The brand’s emphasis on single-species protein sources has made it popular among cats with food sensitivities and allergies. People also appreciate the care put into Pure Vita’s packaging, praising its resealable bags and the freshness that they ensure.
Complaints range from palatability problems to concerns about the nutritional appropriateness of dry food in general.
“I have a cat that would throw up on a regular basis and my vet recommended that I feed him a grain free, single protein food, so that we could see which meats he tolerates. The vomiting has stopped almost completely.The food feels substantial and somewhat moist and the bag has a nice Velcro strip to keep the bag closed and the food fresh. It seems kind of pricey but if my cat keeps doing well I will buy it again.” – Carol Lemias, reviewing Pure Vita Grain-Free Chicken & Peas Recipe
“For a cat who is sensitive chicken and turkey, this is a great substitute. Nearly every other salmon cat food is salmon-flavored and contains either chicken meat or chicken fat. Pure Vita is the only brand I have found that contains no chicken at all. Kitty is so much happier on this food.” – Valbie, reviewing Pure Vita Grain-Free Salmon & Peas Entrée
“Don’t let the gorgeous packaging fool you and notice how the ingredients are not proudly advertised. The facts about dry food are crazy and I dare every cat owner to read the amazing free information at catinfo.org The velcro strap does not seal and the fats go rancid and proliferate with bacteria. “Grain Free” is also a scam. Until I read the site I had no idea how bad dry food is and it’s a disgrace we force our pets to eat this species-inappropriate diet. My cat is currently hospitalized for a completely blocked urethra and almost died. I was caught off guard by the ridiculously expensive vet bill and saddened to learn about the hell male cats go through. IGNORANCE IS NOT BLISS PLEASE READ FREE INFO: catinfo.org/feline-urinary-tract-diseases/ ANY BRAND OF WET FOOD IS BETTER THAN FEEDING ANY BRAND OF DRY FOOD” – Dr. Penrose, reviewing Pure Vita Grain-Free Chicken and Peas Entrée
“This bag made my cat sick. Opened it 4 days ago and all 4 days she threw up. She never throws up. Watch out!” – Dean, reviewing Pure Vita Grain-Free Salmon & Peas Entrée
How Much Does Pure Vita Cat Food Cost?
Pure Vita is on the expensive side, particularly if you choose one of their wet recipes. Breaking it down in terms of cost per day, Pure Vita would cost about $4.38 per day if you’re feeding a 10-lb cat. If you choose one of their dry cat food recipes, that price would drop to the range of $0.34 to $0.50 per day.
Overall, Is Pure Vita a Good Choice?
Pure Vita offers a diverse variety of limited-ingredient, single-species recipes, providing plenty of options for cats with food intolerances, sensitivities, and allergies.
If you can stomach the price tag, Pure Vita wet cat food is among the best you can buy. Their wet food has an outstanding combination of thoughtfully simple recipes, limited-ingredient formulations for sensitive cats, and enough meat to satisfy your carnivore.
Where To Buy Pure Vita Cat Food?
The company is committed to partnering with independent neighborhood stores and is not available in major pet retail chains. Click here to find a retailer near you.
The same applies to their online distribution. Pure Vita encourages customers to support small businesses by buying from their authorized online retailers, which include PetFlow, Anglers Outfitters, and Naturally Unleashed.
Not all of these authorized retailers provide a comprehensive selection. You can also purchase Pure Vita through larger online stores, including Amazon, eBay, Jet, Kmart, Petco, Sears, and Walmart.