The Cool Cat Club is a small, UK-based cat food subscription service.
The Cats.com Standard -Rating The Cool Cat Club on What Matters
We’ve analyzed Smalls and graded it according to the Cats.com standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it rates in each of these six key areas.
Ratings
- Species-Appropriateness – 8/10
- Ingredient Quality – 8/10
- Product Variety – 8/10
- Price – 6/10
- Customer Experience – 9/10
- Recall History – 9/10
Overall Score: 8/10
About The Cool Cat Club
Their story started when the founders of Cool Cat Club discovered a stray cat in a parking lot and subsequently took him in. They began feeding him standard supermarket cat food, but he didn’t look as healthy as they’d like. They then switched to premium brands, but discovered they were too costly and decided they would take it upon themselves to make a change. They worked with renowned veterinarians and nutritionists for 18 months to develop affordable, nutritious cat food. All their recipes are grain-free, hypoallergenic, and have a substantial meat content.
What Did Our Test Cats Think?
To try this food I ordered the taster box, which arrived with a selection of wet pouches, trays of pate, and dry food. The box also included a handy checkbox list so that owners can keep track of flavours their cat likes or doesn’t like. They also included a handwritten thank you card, which was a nice, personalised touch.
To conduct the taste test, I sampled my cats on all three available varieties: pate, wet food, and dry kibble. The chicken pate got the best reaction I have seen yet from one of my cats. He was visibly excited before I had even placed down his bowl and I’ve never seen him eat so fast, so the pate is definitely a hit. The pate itself was smooth with an inoffensive odour, and looked rich with moisture.
The wet food also received positive reactions from both cats. I expected the food to be chunkier, but the texture seemed very similar to the pate. This wasn’t an issue for my cats, especially as one is lacking in the teeth department but it’s worth noting if your cat likes a chewier experience.
One of my cats is already fond of dry food, and predictably wolfed it down. The real test was my other boy who regularly snubs anything that isn’t meaty and covered in gravy or jelly. I was delighted to find a clean bowl, so the taste test was a success on both counts!
One thing I should mention is that I think the feeding guidelines may be inaccurate for your average cat. They recommend 2-3 pouches per day, however I found even one pouch to be too much for either of my cats. Realistically, I think one pouch per cat would be enough for two meals.
What Kind Of Food Does The Cool Cat Club Offer?
The Cool Cat Club offers wet food in pouches, pate trays, and nutritionally complete dry food. Their wet pouches contain 50% real meat, the pate trays contain 60%, and the dry kibble contains 75%. All their recipes are grain-free and hypoallergenic, so are great for cats with sensitive tums or allergies. They also have a range made for kittens.
The Recipes Include:
Wet food
- Chicken
- Chicken & Duck
- Chicken & Beef
- Tuna
- Ocean Fish
Pate
- Chicken
- Fish Supper
- Beef
- Cod & Salmon
Dry Food
- Chicken
- Salmon
- Turkey
To get a better understanding of what The Cool Cat Club cat food looks like, let’s take a closer look at their popular Chicken pate cat food recipe.
Their chicken flavour pate only contains three ingredients. First on the list is 60% chicken, an excellent animal-based protein source. Although not listed in the ingredients, the website states the recipe contains chicken breast, heart, and liver.
Chicken heart is rich in taurine, an essential nutrient for cats that keeps their vision, digestion and immune system healthy among other benefits. Chicken liver contains several nutrients including folic acid, vitamins A, B, C and D, and protein.
Sunflower is the recipe’s primary fat source, which is disappointing as a more species-appropriate oil such as fish oil would have been preferred here. Finally there are added minerals, which include zinc, manganese and copper.
Overall, this recipe is rich in animal-based nutrients, high in moisture, and contains no grains, preservatives, or fillers.
Ingredients:
Chicken 60%, Sunflower Oil, Minerals.
Guaranteed Analysis
Dry Matter Basis
Caloric Weight Basis
What We Liked:
- Eco-friendly packaging
- Cats love the taste
- No artificial additives or sugars
- Cheaper than most premium brands
- Steam-cooked meat preserves nutrients
What We Didn’t Like:
- Subscription-only
- Addition of sunflower oil is disappointing
- Higher ash content than expected
Where And How Is It Made?
Though the website doesn’t provide information on where the ingredients are sourced, they are a Cheshire-based company that develop all their own recipes. To preserve nutrients, they gently steam their wet food, and they assert that their dry food contains over 5x as much freshly prepared meat as most supermarket brands.
The majority of their packaging is also recyclable, which makes The Cool Cat Club an eco-conscious choice.
How Does The Subscription Work?
If you’re new to The Cool Cat Club, you will only have the option to order a £5 taster box to make sure the food is right for your cat. The website doesn’t ask for as many details about your cat as other subscription services do; you will only need to tell them your cat’s name and breed.
They also ask if you would like to be sent 30, 60, or 90 pouches per month assuming you want to carry on the subscription after the initial taster box.
After becoming a member of The Cool Cat Club, it’s easy to adjust your kitty’s meal plan via the dashboard. Despite a less personalised initial ordering process, the amount of customizability is impressive.
It’s also incredibly easy to cancel, as the option to do so isn’t hidden and no phone calls or emails are required.
How Much Does It Cost?
The cost relies on the sort of subscription you choose. Dry food only is the least expensive option, and you’ll be able to receive 1.6kg (roughly two servings a day) for £37.99, approximately £1.26 a day.
You can get 60 pouches of wet food for £39.99, or opt for a combination priced at around £50. A pouch of wet food costs about 67p, so you will only be paying around 33p per meal if you use just one pouch for two meals.
Who Should Try The Cool Cat Club?
The Cool Cat Club is an excellent option for cat owners who care about the environment. Owners can be confident that their cat is receiving a healthy amount of meat with no hidden additives or sugars. Those who want to improve their cat’s diet without paying premium prices should consider The Cool Cat Club.
What Do Customers Think of The Cool Cat Club?
At this time, Cool Cat Club’s TrustPilot page is the most reliable source of verified buyer reviews. Cool Cat Club has received 707 ratings and has earned an overall satisfaction rating of 4.9 out of 5 stars. Note that Cool Cat Club is a TrustPilot Accredited Brand, which may bring their excellent rating into question.
Let’s take a look at what the customers have to say.
Positive Reviews
A very reasonably priced trial box enabled me to see which foods my cat liked, and any he refused. I went ahead and ordered my first month’s supply as he liked most of the pouches and cans in the trial box. Ordering is so easy online and delivery was super quick by courier. My cat enjoys every meal now and never leaves any. – macadamia1 reviewing The Cool Cat Club on Trustpilot, April 08, 2025
So far so good.. Just swapped from Untamed (great but a bit pricey). This is the first month,after trying the gift box,that my kitten is having the flakes pounch. He seems to like it. It’s a shame it is missing the salmon one for kitten, he used to love it. I love the packaging, all environmentally friendly. If it carries on well, we will definitely continue with this company. GREAT customer service. – Giovanna Lubreto reviewing The Cool Cat Club on Trustpilot, April 02, 2025
Negative Reviews
Just spend ages filling in their forms etc then finally say they do not deliver to my area as I live on an island!!! The last time I checked I’m on mainland UK??? Might be an idea to begin asking postcodes rather than wasting willing customers time. – tessawessa reviewing The Cool Cat Club on Trustpilot, January 05, 2024
Also Read:
They should make it clear that once you sign for a taster box you are subscribing to further deliveries. It is also unclear how to cancel on e you realise.
I feed my cats on this almost exclusively on the new fillet tins. I try various varieties of dry as one of my cats (the fussy one!) likes kibble as well as wet. The new fillets are basically very similar to Untamed’s offering.
I’d disagree on the amounts – my almost 2 year old cats still require the equivalent of 3 tins/pouches a day, so I think this is very much trial and error and knowing your cats, so others mileage may vary. Really hoping my kitties slow down soon so my food bill becomes a bit more reasonable lol!
I believe all the tuna is sourced from Thailand as that’s the only place that is dolphin friendly, but is not great for the environment to be shipping that over from so far obviously.
My only wish is they had more variety than ‘chicken’ or ‘tuna (based)’ for wet food (same complaint with Untamed…)
Can you please do a review on the Cool cat clubs new fillet tins? Would love to hear your thoughts
Adding it to the list!