We’ve rated Encore on ingredient quality, species-appropriateness, recalls, and more. Read our Encore cat food review to learn how this brand stacks up.
The Cats.com Standard—Rating Encore On What Matters
We’ve rated the brand on six key criteria for quality. Here’s how it rates in each of these six crucial areas.
- Species-Appropriateness – 6/10
- Ingredient Quality – 8/10
- Product Variety – 7/10
- Price – 7/10
- Customer Experience – 8/10
- Recall History – 10/10
Overall Score: 7.6/10
In total, we give Encore cat food a 46 out of 60 rating or a B+ grade.
Originally launched for the UK grocery market in 2008, Encore Pet Food is now sold around the world. Encore belongs to the Making Pet Food Matters (MPM) family along with other brands like Applaws, Reveal, and Nature’s Calling. MPM was co-founded in 2002 by Roger Wood, Roger Coleman, and Jon Kinsey when they decided they wanted to feed their own pets better.
Marketed to “time-strapped but welfare-conscious consumers interested in feeding their cats and dogs the very best in natural nutrition,” Encore offers a variety of wet and dry food options for pets made with 100% natural ingredients and up to 75% real meat.
Sourcing and Manufacturing
All of Encore’s cat foods are made with “more real meat and absolutely no unnecessary cereals, fillers, or additives.” Encore works directly with suppliers and follows strict standards of practice to ensure quality. Their fish are wild-caught from sustainable sources and their tuna accredited by Earth Island Institute. Encore uses barn-raised chicken.
When it comes to the sourcing of their ingredients, Encore partners with a number of specialist suppliers in the UK, Spain, France, Austria, Thailand, Australia, and the USA. Encore’s wet cat food is produced in Thailand in human food manufacturing facilities.
Our research didn’t reveal any product recalls in the history of the Encore brand.
What Kinds Of Cat Food Does Encore Offer?
Encore offers a variety of wet food and dry food products for cats. Their wet foods are sold in pouches, tins, and pots. They also offer a limited selection of fish fillet treats.
The important thing to note about Encore is that the majority of their products are not nutritionally complete. Most of Encore’s products for cats feature fresh fish or chicken with broth and are designed for complementary feeding. Their dry food formulas are complete and balanced.
What Do Customers Think Of Encore Cat Food?
Encore appears to be a smaller company, so we weren’t surprised that we couldn’t find many reviews. The company doesn’t post reviews on their own website, so our search was limited to Amazon where we found one product with about 250 reviews.
Of the reviews we found, the majority were positive. Many customers found their cats loved the flavor of Encore wet foods and they appreciate the lack of artificial additives. Of the negative comments, several mentioned an unpleasant odor for some of the chicken products.
Let’s take a look at a few reviews from Encore’s most popular recipe on Amazon.
“My elderly cat is very picky, so we mix his usual pouches with various special supplementary foods/treats, and this Encore Chicken with Brown Rice is much appreciated! There is quite a lot of broth/juice in the sachet, although the chicken does not separating/softening up with a fork when serving. Of course he sometimes leaves rice grains – but never the chicken!” – B. Wilson reviewing Encore Cat Pouch Chicken & Brown Rice Recipe
“My cats love this stuff! Was worried it would take them a while to get used to it, as we all know cats don’t like change, but after the first suspicious sniff, they really tucked in. 4 weeks later my eldest cat is looking so much healthier, her coat has regained it’s gloss, she seems brighter in herself, and has gained the weight she needed (without putting on too much). My 13 year old, who has always been on the porky side, has lost a little weight.” – Emma M. Law reviewing Encore Cat Pouch Chicken & Brown Rice Recipe
“Anywhere else that I’ve bought this (Tesco, ASDA & Sainsburys) it has been of better quality, less water and the chicken doesn’t smell strongly like this. I bought 16 packs and had to go out and buy another load due to my cats not touching it.” – Supertrash reviewing Encore Cat Pouch Chicken & Brown Rice Recipe
“This is a very good quality food for cats .. looks tasty & smells very appetizing (to me – a mere human) bit expensive for me as I have five cats to look after. I bought for my elderly female cat and she enjoyed the first couple of pouches but then seemed disinterested. So I guess not powerful enough in taste or smell or both?” – Cherrybuns reviewing Encore Cat Pouch Chicken & Brown Rice Recipe
Encore Cat Food – Top 3 Recipes Reviewed
|Product Name||Food Type||Main Protein Source||Calories||Price||Our Grade|
|Encore Tuna Fillet with Crab in Broth Pot||Wet||Tuna||N/A||£1.00 per oz||B+|
|Encore Chicken Breast with Brown Rice in Broth Pouch||Wet||Chicken||N/A||£1.00 per oz||B+|
|Encore Chicken with Salmon Dry Food||Dry||Chicken||N/A||£7.30 per kg||B-|
How Much Does Encore Cat Food Cost?
The cost of Encore cat food varies depending on where you buy it. In some stores like Sainsbury’s it looks like both the 70g cans and pouches sell for about £1 each. The only Encore product available on Amazon in the U.S. is the chicken and brown rice pouch, sold in a 16-pack for $29.99.
Overall, Is Encore Cat Food A Good Choice?
Encore is unique among cat food companies because they almost exclusively sell complementary cat food products. It’s important to keep this in mind when choosing this brand – a diet of only Encore wet foods won’t provide the nutrients your cat needs for balanced nutrition. This is the primary reason we gave their wet foods only a B+ rating despite high animal protein and low moisture content.
Generally speaking, Encore appears to be a decent quality brand. Their dry food formulas are on par with other mid-shelf brands in terms of quality and carbohydrate content. If you’re looking for a brand that will provide all the nutrients your cat needs, however, we’d recommend shopping elsewhere and saving Encore for occasional treats.
Where Is Encore Cat Food Sold?
As a UK-based cat food company, you’re unlikely to find Encore cat food in U.S. pet food stores. You can shop for Encore in local pet stores in the UK or buy online from major retailers like Amazon, Wilko, ZooPlus, Morrisons, Waitrose, or Ocado.