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Freshpet Cat Food Review

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Freshpet Cat Food Brand Review

Kirsten McCarthy / Cats.com

Freshpet may be some of the only cat food you’ll buy from a fridge, but is it any fresher, safer, or more nutritious than the average cat food brand? Find out in our unbiased Freshpet cat food review.

The Cats.com Standard—Rating Freshpet on What Matters

We’ve analyzed Freshpet and graded it according to the Cats.com standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it rates in each of these six key areas.

Ratings

  • Species-Appropriateness – 7/10
  • Ingredient Quality – 6/10
  • Product Variety – 5/10
  • Price – 7/10
  • Customer Experience – 3/10
  • Recall History – 6/10

Overall Score: 5.5/10

We give Freshpet cat food a 33 out of 60 rating or a C grade.

About Freshpet

In 2006, John Phelps and Cathal Walsh launched Freshpet, a brand of refrigerated pet food. Freshpet claims to cut back on processing to amp up nutrition and says their foods are made with “whole ingredients”, then “gently cooked without preservatives, and kept refrigerated where meats belong.”

Sourcing and Manufacturing

All Freshpet foods are steam-cooked in Freshpet’s company-owned Pennsylvania facility.

About 97% of the ingredients in Freshpet foods are sourced from the United States and Canada. While all food ingredients are sourced in North America, the company sources vitamins and minerals from other regions. Though China is the biggest supplier of synthetic vitamins and amino acids, Freshpet maintains that they don’t source any ingredients from that country.

Has Freshpet Cat Food Been Recalled?

Freshpet cat food has never been recalled.

What Kinds of Cat Food Does Freshpet Offer?

Freshpet Cat Food

Kirsten McCarthy / Cats.com

Freshpet offers three lines of cat food.

They include Freshpet® Select, the brand’s original line, Vital® foods with 80% meat, poultry, or fish content, and Nature’s Fresh®, which uses chicken and turkey from farms that follow the Step 1 and Step 2 animal welfare standards established by the Global Animal Partnership.

Freshpet Cat Food – Top 3 Recipes Reviewed

Product Name Food Type Price Our Grade
Freshpet® Vital™ Grain Free Complete Meals Chicken, Ocean Whitefish, & Egg Fresh Chunks $0.49 per oz B
Freshpet Vital Grain Free Chicken & Beef Cat Roll Fresh Roll $0.33 per oz C
Freshpet Select Chicken & Beef Cat Roll Fresh Roll $0.29 per oz C

#1 Freshpet Vital Cat Food Grain Free Chicken & Chicken Liver

Freshpet Vital Cat Food Grain Free Chicken & Chicken Liver

Chicken and ocean whitefish appear to be the primary protein sources in this cat food.

This Freshpet food is made with chicken, ocean whitefish, eggs, and a smattering of veggies. It’s one of their kibble-style foods and comes in bite-sized soft chunks.

The first three ingredients are chicken, chicken liver, and ocean whitefish. Chicken is a species-appropriate source of nutrients, as is nutrient-dense liver. Ocean whitefish is less than ideal due to its potential for heavy metal and toxin contamination. Note, also, that ocean whitefish isn’t a single species of fish. The term may refer to haddock, cod, and a host of other fish with similarly white flesh and mild flavor.

After the primary meat ingredients—remember that meat accounts for 80% of each Vital™ recipe—the next item is something called “natural flavors”. This vague name, according to Freshpet, is assigned to “a proprietary blend of natural ingredients used to enhance the flavor of our fresh foods.”

Eggs are added as an additional source of animal protein. The food is supplemented with carrots and spinach, ingredients with little nutritional benefit for cats.

The food contains pea protein, a concentrated source of plant protein. It’s also made with pea fiber, a pea derivative that boosts the food’s fiber content. The food contains vinegar, possibly as a type of preservative, and is supplemented with potassium chloride—sometimes marketed as lite salt. This salt alternative is lower in sodium but has some of the same preservative effects as standard salt.

In addition to potassium chloride as a type of preservative, the food contains celery powder. This ingredient is a natural source of nitrates. So much for “no preservatives”.

Overall, this food is high in protein with moderate fat and low carbohydrate content.

The food has 231 calories per cup.

Ingredients

Chicken, Chicken Liver, Ocean Whitefish, Natural Flavors, Eggs, Carrots, Spinach, Pea Protein, Pea Fiber, Vinegar, Vitamins & Minerals (Zinc Chelate, Calcium Sulfate, Potassium Chloride, Iron Proteinate, Niacin, Vitamin E Supplement, Copper Proteinate, Thiamine Mononitrate, Manganese Proteinate, Vitamin A Supplement, Riboflavin, Calcium Pantothenate, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid, Calcium Iodate, Sodium Selenite), Salt, Taurine.

Ingredients We Liked: Chicken, Chicken Liver, Eggs

Ingredients We Didn’t Like: Carrots, Spinach, Pea Protein, Pea Fiber

Guaranteed Analysis

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Crude Protein: 17%
Crude Fat: 11%
Crude Fiber: 1.5%
Moisture: 65%

Dry Matter Basis

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Protein: 48.57%
Fat: 31.43%
Fiber: 4.29%
Carbs: 15.71%

Caloric Weight Basis

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Protein: 34.54%
Fat: 54.28%
Carbs: 11.18%

Pros

  • Rich in animal protein
  • Virtually free of plant protein
  • Low carbohydrate content
  • Made with named meats rather than by-products
  • Provides more moisture than traditional kibble
  • Free of artificial colors, flavors, and preservatives

Cons

  • Contains multiple plant ingredients

#2 Freshpet Vital Grain Free Chicken & Beef Cat Roll

Chicken and beef appear to be the primary protein sources in this cat food.

Like all foods in the Vital line, this slice-and-serve roll is 80% meat. In the case of this recipe, that meat is chicken and beef. The food has a paté texture, but instead of coming in a can, it’s squeezed into a tight roll that you slice and serve.

The first ingredient is chicken, cooked in chicken broth and mixed with beef and chicken liver. The food is flavored with “natural flavors”, which Freshpet describes as “a proprietary blend of natural ingredients used to enhance the flavor of our fresh foods.” The term typically refers to a flavor additive made from hydrolyzed animal tissues, but Freshpet’s proprietary blend may incorporate other ingredients.

In addition to the main protein sources, the food contains fresh eggs as a highly bioavailable protein source.

Tapioca starch and carrageenan are both added to help bind and stabilize the food. While food-grade carrageenan is generally considered safe, it could be contaminated with degraded carrageenan. The latter is a known inflammatory agent with potential carcinogenic effects.

In addition to its primary animal protein ingredients, it contains pea protein, a plant-derived protein concentrate sometimes used as a cost-effective alternative to animal protein sources. Another pea derivative, pea fiber, is included as a source of soluble and insoluble fiber.

Though Freshpet promises that the product doesn’t contain any nitrates, it does contain celery powder, a natural source of sodium nitrate. Instead of potassium chloride, the food is made with salt.

The food is high in protein with moderate fat and low carbohydrates.

The food has 272 calories per 8 ounces or 34 calories per ounce.

Ingredients

Chicken, Chicken Broth, Beef, Chicken Liver, Natural Flavors, Eggs, Tapioca Starch, Carrageenan, Pea Protein, Dicalcium Phosphate, Pea Fiber, Salt, Taurine, Celery Powder, Choline Chloride, Vitamin E Supplement, Niacin, Thiamine Mononitrate, Sodium Selenite, Calcium Pantothenate, Riboflavin, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid, Calcium Carbonate, Iron Proteinate, Zinc Proteinate, Manganese Proteinate, Copper Proteinate, Calcium Iodate

Ingredients We Liked: Chicken, Beef, Chicken Liver, Eggs

Ingredients We Didn’t Like: Tapioca Starch, Carrageenan, Pea Protein, Pea Fiber

Guaranteed Analysis

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Crude Protein: 10%
Crude Fat: 6%
Crude Fiber: 1%
Moisture: 78%

Dry Matter Basis

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Protein: 45.45%
Fat: 27.27%
Fiber: 4.55%
Carbs: 22.73%

Caloric Weight Basis

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Protein: 33.82%
Fat: 49.28%
Carbs: 16.91%

Pros

  • Contains named meats instead of vaguely-labeled meals and by-products
  • Contains a combination of muscle and organ meats
  • Low carbohydrate content
  • Free of artificial colors, flavors, and preservatives

Cons

  • Made with carrageenan

#3 Freshpet Select Chicken & Beef Grain Free Gourmet Paté For Cats

Freshpet Select Chicken & Beef Grain Free Gourmet Paté For Cats

Chicken appears to be the primary protein source in this cat food.

This product from Freshpet’s Select line is almost identical to the the last slice-and-serve roll we reviewed. Like the Vital Chicken & Beef roll, this roll from the Select line focuses on chicken, chicken broth, beef, and chicken liver as primary protein sources. It contains eggs and pea protein as secondary proteins.

Like the Freshpet Vital roll, the food is thickened with both tapioca starch and carrageenan. These ingredients increase the food’s carbohydrate content and, due to carrageenan’s potentially inflammatory and carcinogenic properties, significantly reduce its appeal.

Unlike the recipe reviewed earlier, this food contains fish oil as a natural source of omega-3 fatty acids. Fish oil is rich in DHA and EPA, the types of beneficial fatty acids that carnivores require.

Overall, this food is rich in protein with moderate fat and low carbohydrate content. It offers a species-appropriate, meat-heavy nutrient distribution.

The food has about 34 calories per ounce or 272 calories per 8 ounces.

Ingredients

Chicken, Chicken Broth, Beef, Chicken Liver, Natural Flavors, Eggs, Tapioca Starch, Pea Protein, Carrageenan, Dicalcium Phosphate, Pea Fiber, Salt, Taurine, Fish Oil, Celery Powder, Choline Chloride, Vitamin E Supplement, Niacin, Thiamine Mononitrate, Calcium Pantothenate, Riboflavin, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid, Iron Proteinate, Zinc Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Calcium Iodate

Ingredients We Liked: Chicken, Beef, Chicken Liver, Egg, Fish Oil

Ingredients We Didn’t Like: Tapioca Starch, Pea Protein, Pea Fiber

Guaranteed Analysis

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Crude Protein: 10%
Crude Fat: 6%
Crude Fiber: 1%
Moisture: 78%

Dry Matter Basis

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Protein: 45.45%
Fat: 27.27%
Fiber: 4.55%
Carbs: 22.73%

Caloric Weight Basis

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Protein: 33.82%
Fat: 49.28%
Carbs: 16.91%

Pros

  • Made from named meats rather than vaguely-labeled meals and by-products
  • Rich in protein from both muscle meat and organs
  • Contains fish oil as a species-appropriate source of omega-3 fatty acids
  • Low carbohydrate content
  • Free of artificial colors, flavors, and preservatives

Cons

  • Made with carrageenan

What Do Customers Think of Freshpet Cat Food?

Freshpet receives primarily positive reviews on its product listings, but things trend towards negativity once you look beyond Freshpet’s website and their retail partners.

While over 36% of TrustPilot reviewers are satisfied with the brand, unhappy customers share similar complaints. Freshpet is supposed to stay fresh for a week in the fridge, but many reviewers say they opened up the bag to find smelly or moldy Freshpet cat food. And as it turns out, TrustPilot is just the tip of the rotten Freshpet iceberg.

Similar reports appear on social media and discussion boards. After about half an hour of web browsing, I counted 88 customer reports of not-at-all-fresh Freshpet. Complaints include bloated bags, sour smells, moldy food, and pets getting sick after eating questionably-fresh food. Dozens more customers didn’t say the product was spoiled but that their pets fell ill after eating Freshpet.

Positive Reviews

“I wouldn’t buy anything else. I honestly believe our pug would pack her knotted hankie and leave home if she didnt have her freshpet. I have to bulk buy it as it really satisfies her hunger. Thank you everyone at freshpet for creating such wonderful recipes that delight.” – Jacqueline Pullin, reviewing Freshpet on TrustPilot, March 25, 2025

“We have a 4 year old Staffy who is beyond fussy. We have tried various foods, raw, tinned, dry, freeze dried and all from reputable companies but he didn’t take to any of them. Our boy used to go for days without eating and it was visibly showing in his body so I’d resorted to cooking him fresh chicken or fish with vegetables and added salmon oil. We took him to see the vet and he confirmed there was no medical issue and recommended a food they sell, place it down periodically throughout the day and withhold any treats and eventually he’d eat. We tried the food off the vet which was just a grey mush with a vile smell and he wouldn’t even venture close to his bowl which tbh I didn’t blame him because it looked and smelt disgusting. We then spoke to our local pet store who told us to try a popular brand and see how that goes, this was also a failure. Then one day we visited a different Tesco and saw the Freshpet rolls, we had nothing to lose so we purchased a few rolls. He loved it and scoffed a roll down and, we were used to him eating a new food for 1 maybe 2 days and then refusing to eat again but that first roll was back in February and we’re on our now on our second order. We did find the website not as user friendly as some but after the first 2 orders we now know what to do. The orders arrive in good time and are well packaged. To us this food has been a godsend as we were concerned about our boy and buying and cooking fresh wasn’t a feasible feeding routine. We now have a happy, bouncy, loon of a staffy.” -Donna Pountney, reviewing Freshpet on TrustPilot, March 29, 2025

Negative Reviews

“The relatively short shelf life of the products purchased as a “Crufts 2025 Hamper” means that a lot of the meat rolls will likely end up in the bin. Lesson Learned.” – JeffH reviewing Freshpet on TrustPilot, March 21, 2025

“Unfortunately i will not be using Freshpet again. My order was not received and i have sent a number of emails and called your customer services department only to receive a case number and empty promises. To claim my money back, I’ve had to dispute the payment through my bank. I understand issues can arise from time to time but due to the terrible service, I wouldn’t order from this company again. Im still being ignored by Freshpet to claim my money back.
It’s a shame as my dog loved the food.” – J Honeyman reviewing Freshpet on TrustPilot, March 10, 2025

How Much Does Freshpet Cat Food Cost?

Freshpet’s cost varies by line and product type.

If you choose one of Freshpet’s rolls from the Vital™ line, you might spend over $4 every day to feed a 10-lb cat. If you opt for one of the brand’s kibble-style foods in a bag, your daily feedings costs will go down to $0.98 to $1.16—comparable to some of the cheapest wet foods or homemade raw.

Overall, Is Freshpet a Good Choice?

Frankly, you could do a lot better than Freshpet cat food.

On the bright side, Freshpet cat food is typically lower in carbohydrates and plant ingredients than the average dry food and many canned products. Most of their recipes, particularly those in the Vital™ line, are rich in the animal ingredients cats crave.

The food’s biggest selling point is the idea that it’s a preservative-free food that’s minimally processed and belongs in the refrigerator instead of the pantry. This marketing angle is misleading on multiple levels.

Ironically, Freshpet food is loaded with salt, vinegar, and celery powder and can last longer in the fridge than the average canned food. Hill’s recommends that you throw out opened cans of cat food after 5-7 days in the fridge. You can leave an open container of Freshpet in the fridge for 14 days—or so says the company.

All of this salt means Freshpet food is extremely high in sodium—sometimes containing as much as 10x the daily recommendation for cats—which deters some customers. It’s interesting to note that it doesn’t appear that sodium has any negative health effects for cats. In fact, a high sodium diet makes cats drink more water and could reduce the incidence of urinary tract disease.

And besides being packed with more preservatives than the average canned food, Freshpet cat food doesn’t always make it to the expiration date. Indeed, Freshpet is very often not fresh at all. There have been so many reports of Freshpet spoiling before the expiration date or making pets sick that the potential benefits of this purportedly fresh food seem hardly worth the risk or the cost.

Where To Buy Freshpet Cat Food?

You’ll find Freshpet in groceries, big box stores, pet specialty retailers, and natural food stores in the United States, Canada, and the United Kingdom. Freshpet Select is sold primarily in groceries and Vital™ is available through pet specialty retailers. Nature’s Fresh is sold in natural food stores.

Freshpet cat food isn’t currently available online, but you can use online retail sites to browse the product selection and check for the products’ availability in local stores. Some online services including Instacart and Peapod allow you to have Freshpet cat food delivered to you from a local store.

Here are our favorite fresh and premium cat food delivery companies you can choose. Most offer a heavy discount on your first order so you can see how your cat likes it.

Note: The values in our nutrient charts are automatically calculated based on the guaranteed analysis and may not represent typical nutrient values. This may lead to discrepancies between the charts and the values mentioned in the body of the review.
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About Mallory Crusta

Mallory is an NAVC-certified Pet Nutrition Coach. Having produced and managed multimedia content across several pet-related domains, Mallory is dedicated to ensuring that the information on Cats.com is accurate, clear, and engaging. When she’s not reviewing pet products or editing content, Mallory enjoys skiing, hiking, and trying out new recipes in the kitchen. She has two cats, Wessie and Forest.

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8 thoughts on “Freshpet Cat Food Review”

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  1. Barbara Fenney

    Three of my four cats seemed to enjoy it the first time it was offered but they wouldn’t touch it the next time. The ferals didn’t seem to like it. The fox who visits most nights did clear the dishes, so it wasn’t wasted. Love the ad on CB News but I won’t be buying it again.

    Reply
  2. Howard Nemerov

    Been feeding Mio “Tender chicken recipe with garden vegetables” recipe. Yes, it has salt and celery powder. Unnecessary IMO. On the positive side, it’s AAFCO certified for balanced nutrition. For “fresh” moist kibble, it would be good if protein content was higher, but this product still has more protein than Nature’s Variety canned wet foods so it’s a step forward. We’re supplementing with toppers of low-salt tuna or chicken to boost protein content. Dry kibble has more protein but it also has more calories. Our vet wants Mio to have more protein but we won’t make her obese, so dry foods are out.

    Reply
  3. Holly

    Was having ongoing vomiting rumbling tummy and diarrhea with my 16 yo tuxedo girl. She is such a picky eater, she quit eating almost any food after a few days. We got her Thyroid levels corrected, and still no GI symptoms changes. She loves the vital roll. I believe this food combined with fmt pills have really resolved her symptoms by 95%. Haven’t noticed any quality issues so far.

    Reply
  4. Kathleen H

    I recently bought the Freshpet log for my cat. After 2 days he was fine be. Tonight he puked up his last meal. I think it spoils after opening within 2-3 days. My cat lived the food at first but tonight it was a big NO! We won’t be buying anymore of this product.

    Reply
  5. Charlotte

    None of my 3 cats like the FreshPet Tender Chicken Recipe, not even the feral who eats anything! I tried warming it up, but no dice. Throwing it out.

    Reply