Is this brand the right choice for the cat you love? Find out in our unbiased I and Love and You cat food review.
The Cats.com Standard—Rating I and Love and You on What Matters
We’ve analyzed I and Love and You and graded it according to the Cats.com standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it rates in each of these six key areas.
- Species-Appropriateness – 8/10
- Ingredient Quality – 7/10
- Product Variety – 8/10
- Price – 8/10
- Customer Experience – 9/10
- Recall History – 5/10
Overall Score: 7.5/10
We give I and Love and You cat food a 45 out of 60 rating or a B+ grade.
About I and Love and You
Only Natural Pet launched I and Love and You in 2011. The Colorado-based pet specialty retailer wanted to expand their business and assembled a team to create a new brand of pet food.
Co-creator Brendan Synnott says I and Love and You follows some of the same marketing strategies employed by his other brands, Bear Naked and EVOL. In 2011, he told the Denver Post that “For a lot of the same reasons someone would buy Bear Naked or Evol, they will buy I and Love and You.”
Sourcing and Manufacturing
I and Love and You cat food is manufactured in the United States. The company sources most of their ingredients from the United States and Canada, with some ingredients coming from around the world.
Has I And Love And You Cat Food Been Recalled?
Though I and Love and You cat food has never been recalled, their dog treats have. In July of 2015, I and Love and You issued a recall of their beef gullet dog treats due to potential salmonella contamination.
What Kinds Of Cat Food Does I And Love And You Offer?
I and Love and You offers both dry and wet cat food. Their dry selection is broken into three lines.
- Naked Essentials is a line of grain-free dry food.
- Nude Food is formulated for digestive health, featuring prebiotics, probiotics, and digestive enzymes.
- Lovingly Simple is a limited-ingredient product made without the most common cat food allergens.
I and Love and You wet food is available in a wide variety of recipes, including limited-ingredient products, novel proteins, and a range of recipes to suit almost all tastes.
I And Love And You Cat Food – Top 3 Recipes Reviewed
|Product Name||Food Type||Price||Our Grade|
|I and Love and You Whascally Wabbit Pate Grain-Free Canned Cat Food||Wet||$0.46 per oz||A|
|I and Love and You Oh My Cod! Pate Grain-Free Canned Cat Food||Wet||$0.41 per oz||A|
|I and Love and You Naked Essentials Chicken & Duck Recipe Grain-Free Dry Cat Food||Dry||$3.51 per lb||C|
What Do Customers Think of I And Love And You Cat Food?
It’s rare that you’ll find a negative comment about I and Love and You. Almost everyone who buys it likes it. Cats like it. People like it. Negative reviews are rare and not extremely critical. Here’s what a few reviewers have to say:
“Please don’t change the formulation to make more profit like every other company because kitty finally found a formulation he will eat and with the phos DMB at 1.86 that’s the best for rabbit I have found! Could do with less carrots and spinach throughout.” – Jessica, reviewing I and Love and You Wascally Wabbit Canned Cat Food
“Our cat Timmy is about 16 years old and struggles w bladder issues and hypo thyroid (not hyper) and this food brings out the best quality of life for him. I’ve tried other grain free foods and vet prescribed foods for uti but none have the results of this food. His hair stops falling out and his weight stabilized and he isn’t in pain when he urinates. Wonderful food!!” – Vinky, reviewing I and Love and You Naked Essentials Chicken & Duck Recipe
“I ordered cases of Oh My Cod! in both 3 and 5.5 oz cans and what came was like two totally different foods! The 5.5 oz cans were soft and moist and my cat loved it. The 3 oz cans were hard and she wouldn’t eat it. I want to like this food based on the quality of ingredients and my experience with the 5.5 oz cans, but I don’t dare re-order it because I don’t know what I’m going to get!” – BrookylnBlackCat, reviewing I and Love and You Oh My Cod! Canned Cat Food
“To start, I dont feed dry food often to my cat. What I liked about this dry food is that it had both duck and chicken meal, but, on the other hand, it had too many starches. Also minerals are not chelated. My cat eats it. I will not buy this dry food again. I just want better ingredients. This company’s wet food, on the other hand, is very good, in my opinion and I rotate it with other brands my cat enjoys.” – Sugarcanepoet, reviewing I and Love and You Naked Essentials Chicken & Duck Recipe Dry Cat Food
How Much Does I And Love And You Cat Food Cost?
I and Love and You cat food is a little bit more expensive than its neighbors at the grocery store, but it’s not among the priciest cat food you can buy.
You’ll pay around $2.24 and up to $3.08 per day to feed a 10-lb cat their wet recipes and closer to $0.30 per day if you’re buying their dry foods. This puts I and Love and You in the same price league as Rachael Ray Nutrish and Merrick.
Overall, Is I And Love And You A Good Choice?
With meat-rich recipes featuring a mix of muscle meat and organs, splashes of salmon oil, and some of the lowest carbohydrate percentages in the industry, I and Love and You canned cat food is an outstanding option.
Their canned foods are a few heads above most of the other products sold in grocery stores and better than many other products at the same price point.
I and Love and You’s dry cat food isn’t quite as impressive, with ingredient lists similar to those of other grain-free cat food brands.
Where To Buy I And Love And You Cat Food?
You can buy I and Love and You in grocery stores, independent pet specialty retailers, and some big box stores. Click here to search for a retailer near you. You can buy it online through Amazon, Chewy, Target, Jet, Walmart, and Thrive Market.