Nood is a relatively new and growing pet food company with headquarters in New Zealand. The company has expanded to the UK, France, Canada, and several other countries at this time. Their premium dog and cat foods are grain free with no GMO ingredients and no artificial colors, flavors, or preservatives. Learn more about Nood cat food in our unbiased review.
The Cats.com Standard – Rating Nood Cat Food on What Matters
We have analyzed Nood cat food and rated it according to our standards here at Cats.com. Our grades are based on the species-appropriateness of the food, the quality of the ingredients, product variety, price, customer experience, and recall history. You can read more about our ratings here.
Here are our ratings for Nood in these key areas:
- Species-Appropriateness – 7/10
- Ingredient Quality – 7/10
- Product Variety – 6/10
- Price – 7/10
- Customer Experience – 6/10
- Recall History – 9/10
Overall Score: 7/10
We give Nood cat food a 42 out of 60 rating or a B grade.
Nood was founded in New Zealand in 2019 by Alistair King in partnership with ZURU founder and retail brand builder Nick Mowbray. The company has international headquarters in Auckland, New Zealand.
From the start, Nood was set on becoming a global brand. Their recipes have been formulated by veterinarians and nutritionists with decades of experience. The company also uses non-intrusive feeding trials with dozens of pets (all ages, sizes, and breeds) in a home environment. This means the trials are pleasant for the pets and more realistic – they are similar to the way you feed your own pet. They exceed the number of trials requested by AAFCO.
Nood has also used third-party digestibility studies on their dog food recipes to see how much of each nutrient is absorbed. Their recipes have a total digestibility of 86.6 percent which they believe is due to the inclusion of guaranteed probiotics. By contrast, many lower-quality foods have a digestibility lower than 75 percent. Only better quality foods usually have a digestibility higher than 82 percent.
Nood pet foods are formulated for all life stages.
If you are in one of these countries, Nood is sometimes sold in some seemingly unlikely places for such a high-quality pet food. That’s because this is a new brand and they are looking for an introduction to the market. For example, in Canada, it’s sold at Walmart. The company has an exclusive deal with Tesco in the UK.
Sourcing and Manufacturing
Nood’s dry pet foods are made in the United States. Their wet foods are made in Thailand, which is a manufacturing hub for many pet food canneries today.
Nood is not sold in the United States at this time. However, the company worked to develop and test their recipes at Summit Ridge Farms in Pennsylvania. Summit Ridge Farms provides research services for nutritional testing of pet foods. Nood’s foods also meet AAFCO guidelines. It may only be a matter of time (or investors and production ability) before Nood is available in the U.S.
Nood rigorously tests ingredients before they are accepted into their facilities. According to the company, they try to source ingredients close to their factories for freshness. This means that their dry foods rely more on North American ingredients. Several of their wet foods feature tuna and salmon which are fished from Pacific waters near their Thailand factory.
Select vitamins and minerals come from Europe, while others, including taurine, come from China.
The company has a strict food safety protocol during every production run. Every ingredient is tested for contaminants when it arrives at the facility. Each step of the production process is cordoned off to avoid cross-contamination. During production, employees test every 15 minutes for density, nutrient profile, and contaminants. At the end of production, the product is held for 48 hours while they re-test, only releasing the product if it passes all of the steps.
Here is a sample of some of the tests Nood runs at their facilities:
- 215 Mycotoxin Tests per Week
- 260 Microbiological Tests per Week
- 36 Oxidative Stability Tests on Fats & Oils per Month
- 1,200 Ingredient Nutritional Tests per Month
- 9,000 Finished Product Nutritional Tests per Month
- 18+ hours of Employee Safety Training per employee per Year
- 120 Safety Assessments per Yea
Has Nood Cat Food Been Recalled?
No, Nood has never had a recall. They state this on their web site in the FAQ section. Do keep in mind that the company has been making pet food for only a few years.
What Kinds Of Food Does Nood Offer?
Nood’s cat food selection varies depending on where you live. A broader selection with different recipes and product names is available to customers in the UK and elsewhere, but on the global site, the brand lists the following 8 recipes.
Wet Cat Food
- Wild-Caught Tuna Recipe in Gravy for Cats
- Grass-Fed Chicken Recipe in Gravy for Cats
- Grass-Fed Lamb Recipe in Gravy for Cats
- Wild-Caught Tuna Recipe in Gravy for Cats, 12 Pack Box
- Cage-Free Chicken Recipe in Gravy for Cats, 12 Pack Box
- Grass-Fed Lamb Recipe in Gravy for Cats, 12 Pack Box
Dry Cat Food
- Sustainable Salmon Recipe with Probiotics for Cats
- Cage-Free Chicken Recipe with Probiotics for Cats
Nood Cat Food – Top 3 Recipes Reviewed
|Product Name||Food Type||Primary Protein||Calories||Price||Our Grade|
|Nood Cage-Free Chicken Recipe in Gravy for Cats||Wet||Chicken||1050 kcal per kg||£2.54 per lb||B|
|Nood Grass-Fed Lamb Recipe in Gravy for Cats||Wet||Lamb||1102 kcal per kg||£2.54 per lb||B|
|Nood Sustainable Salmon Recipe with Probiotics for Cats||Dry||Salmon||3,500 kcal per kg||£1.96 per lb||C-|
What Do Customers Think Of Nood Cat Food?
We found a wide range of reviews for Nood cat food on the Trustpilot site. Reviews come from multiple countries as well.
My elderly cat had become very choosy about her food and had started to lose weight. I spotted Nood in Tesco and bought the 7+ chicken and turkey with jelly.She has been eating it for about a month and the difference in her condition is amazing. She licks up every drop. Thank you Nood your literally a life saver. Thanks from Willow the cat. – by JAN QUINN reviewing NOOD Pet Food on Jun 11, 2022
My three cats are really enjoying this cat food. They actually tuck in enthusiastically and eat every scrap. The ingredients list is a very pleasant surprise compared to other brands, and I feel like I am doing the best I can for my animals feeding them this (at a not greatly increased cost). Ignore the one star review from a halfwit unable to understand the notion of advertising, bet Tesco’s Customer Service staff had a good laugh at him returning his product. – by Sarah Harris reviewing NOOD Pet Food On Jan 27, 2022
My cat doesn’t like it, he’ll eat the gravy but leaves the meat. – by Jackie reviewing NOOD Pet Food On July 06, 2022
I gave Nood’s dry food for cats a go with hopes of putting my cat on a healthier diet however it has caused my cat to vomit on multiple occasions after eating it.. seems to be okay for other cats but unfortunately my baby doesn’t seem to be too fond of it! 🙁 – by Vanessa reviewing NOOD Pet Food On April 26, 2022
How Much Does Nood Cat Food Cost?
Nood doesn’t sell their food from their web site so we tracked down a few places that sell the food in various countries.
In Canada, we found a 1.5 kg bag of NOOD Cage-Free Chicken Cat Food with Probiotics (dry cat food) for sale at Walmart for $13.77.
In the UK, we found Nood Dry Cat Food Chicken With Vegetables which appears to be similar to the food in Canada for sale at Tesco for £5.00 per kg.
In Australia, we found 12-packs of Nood wet food (80-gram pouches) for $13.00; $1.50 per pouch for singles.
Nood appears to be priced above most supermarket brands but near to pet food retail brands.
Overall, Is Nood Cat Food A Good Choice?
We can recommend Nood’s wet cat foods. They appear to have good ingredients though we might quibble about some of the nutrient percentages.
We are not able to recommend the dry foods at this time because of the large amount of peas used in the foods. Nood may have other dry foods that didn’t show up because of my location. If those foods have peas lower in the ingredient list, the foods should be safer.
How Do You Order Nood Cat Food?
Nood doesn’t sell their food on their web site so if you are interested in purchasing it, you have a couple of options.
The cat food is available in New Zealand at Pak ‘n Save, New World, and Four Square stores. In Australia you can buy it at Coles. In Canada it’s sold at Walmart. In France you can buy it at Carrefour stores. And in the UK, Nood is sold at Tesco.
You can also purchase Nood online from some of these stores though you will need to factor in the shipping costs for your country.