Petcurean says Now Fresh is “so fresh, it’s like eating off the kitchen counter”, but is it any better than other brands? Find out in our unbiased Now Fresh cat food review.
The Cats.com Standard—Rating Now Fresh on What Matters
We’ve analyzed Now Fresh and graded it according to the Cats.com standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it rates in each of these six key areas.
- Species-Appropriateness – 5/10
- Ingredient Quality – 9/10
- Product Variety – 7/10
- Price – 6/10
- Customer Experience – 8/10
- Recall History – 6/10
Overall Score: 6.2/10
We give Now Fresh cat food a 37 out of 60 rating or a B- grade.
About Now Fresh
Now Fresh is a cat food brand created by Petcurean, a Canadian pet food company founded in 1999. In addition to Now Fresh, the Petcurean lineup includes the Go! Solutions and Gather brands.
Sourcing And Manufacturing
Most of the ingredients in Now Fresh cat food are sourced from North America with a focus on Canadian ingredients. Though they’re made from human food ingredients, Now Fresh foods aren’t considered human-grade because they’re made in pet food manufacturing facilities.
Their dry recipes are manufactured in Ontario, Canada, while their wet food production is divided between facilities in Ontario and New Jersey. Their patés and stews are manufactured in Wisconsin. These production facilities are certified by multiple authorities, including the EU, FDA, and CFIA.
Has Now Fresh Cat Food Been Recalled?
Now Fresh has never been recalled, but Petcurean’s Go! Natural brand was recalled in 2003. It’s been over 15 years since that incident and Petcurean hasn’t issued any other recalls or market withdrawals.
What Kinds Of Cat Food Does Now Fresh Offer?
The Now Fresh lineup includes a variety of wet and dry foods. All of their recipes are grain-free, gluten-free, and made without any synthetic preservatives.
Now Fresh Cat Food – Top 3 Recipes Reviewed
|Now Fresh Grain-Free Adult Recipe
|$4.54 per lb
|Now Fresh Grain-Free Senior Weight Management Recipe
|$6.87 per lb
|Now Fresh Grain-Free Pork Paté
|$11.21 per oz
What Do Customers Think of Now Fresh Cat Food?
Most customers like Now Fresh cat food. On Chewy, the popular Grain-Free Adult dry food has an average rating of 4.7 out of 5 stars and 95% of reviewers say they’d recommend the food to a friend.
To help you understand what people are saying about this brand, here are a few negative and positive reviews from Now Fresh customers.
“So, I did EXTENSIVE research. To find the Very best brand of cat food that was lower in phosphorous for my cat with the starting of kidney disease. This food is great! All 6 of my cats LOVE it, and the ingredients are the most wholesome of any brand. I get this one and the blue bag to variate. Love them. It may seem expensive, but do a calorie by calorie comparison to your other brand. This one packs a big punch and they don’t have to eat as much to get full and full of nutrients! I love it and my babies do too, meow!” – WiccanWitch420, reviewing Now Fresh Grain-Free Adult Recipe Dry Cat Food
This product works great for my senior cats who Had some teeth pulled. The kibble is very small and not as hard as other cat kibbles. She is able to digest this food easily, it breaks down nicely for her. She doesn’t need to loose weight now; she did loose weight with other foods because she was unable to digest the harder kibble. With some other foods, she throws up undigested kibble. This can be costly for some; however, if my cats eat NOW and are able to remain healthy with less vet visits it’s worth it. I highly recommend this cat food .” – Snarf, reviewing Now Fresh Grain-Free Senior Weight Management Recipe
“Nope sorry this food is loaded with starches. Keep looking for an orijen replacement. This one is not it.” – DebbieM, reviewing Now Fresh Grain-Free Adult Recipe
“Our cats generally like soft pate type foods and this one seemed to fit the bill. The container is nice and the food slides out cleanly. It was expensive but if the cats liked it – we would add it to the rotation. However, none of our cats really took to it. Pork is a protein choice that our cats are not used to so perhaps that had something to do with the rejection. Either way, we’re going to work our way through this case and not buy it again.” – callie13ly, reviewing Now Fresh Grain-Free Pork Paté Wet Cat Food
How Much Does Now Fresh Cat Food Cost?
Now Fresh food is priced somewhere between your typical grocery food and the most expensive products at the pet food store—it’s a midpoint between Purina and Tiki Cat or 9Lives and Fromm. Breaking it down in terms of daily feeding costs, Now Fresh dry food would cost about $0.52 per day if you’re feeding an average 10-lb cat. Their wet food is pricier at around $3.26 per day.
Overall, Is Now Fresh A Good Choice?
Now Fresh is only doing two things better than other brands—skipping artificial additives and featuring high-quality, fresh meats. Nothing else about this brand is outstanding. Its recipes contain oodles of plant ingredients, are high in carbohydrates, and often skimp on protein.
Now Fresh may be a good option if your cat likes it, but in general, it’s not among the most impressive brands we’ve reviewed.
Where To Buy Now Fresh Cat Food?
Now Fresh cat food is distributed through a network of pet specialty distributors and retailers around the world.
Now Fresh food is also available online. You can buy it through Amazon, Chewy, and a variety of pet product retailers.