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WholeHearted describes itself in three words—wholesome, thoughtful, and affordable. But is it any of those things? Find out in our WholeHearted cat food review.
The Cats.com Standard—Rating WholeHearted on What Matters
We’ve analyzed WholeHearted and graded it according to the Cats.com standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it rates in each of these six key areas.
- Species-Appropriateness – 7/10
- Ingredient Quality – 7/10
- Product Variety – 8/10
- Price – 8/10
- Customer Experience – 6/10
- Recall History – 9/10
Overall Score: 7.5/10
We give WholeHearted cat food a 45 out of 60 rating or a B+ grade.
Petco introduced WholeHearted in 2016 as a dog food brand. It introduced a line of cat food the following year.
In an article on MyPBrand.com, Petco executive vice president Rebecca Frechette says that “every pet deserves nutrient-packed, wholesome and thoughtfully made meals and we believe these recipes (WholeHearted’s cat food recipes) offer all of that for an affordable price.”
Let’s learn more.
Sourcing And Manufacturing
WholeHearted uses protein sources from the United States, New Zealand, and South America. Other ingredients may be sourced internationally.
Who Makes Wholehearted?
WholeHearted foods are—presumably—manufactured for Petco by a third-party manufacturer. But we don’t know the name of that company. Like most brands working with a manufacturer, WholeHearted doesn’t disclose the name of their manufacturing partner. What we do know is that WholeHearted foods are made in the United States and Thailand.
Has Wholehearted Cat Food Been Recalled?
It doesn’t appear that WholeHearted has ever been recalled.
What Kinds Of Cat Food Does Wholehearted Offer?
WholeHearted has a moderately-sized, diverse selection of dry and wet foods. Some of their foods target health issues, including recipes for overweight cats, seniors, and cats with digestive issues.
Whether wet or dry, WholeHearted food is made without animal by-products or artificial colors. All WholeHearted foods are grain-free, with the kibble using potatoes, peas, and other legumes as binders.
WholeHearted Cat Food – Top 3 Recipes Reviewed
|Product Name||Food Type||Price||Our Grade|
|WholeHearted Grain Free Chicken Formula Dry Cat Food||Dry||$0.14 per oz||C+|
|WholeHearted Healthy Digestion Chicken and Egg Product Recipe||Dry||$0.18 per oz||C+|
|WholeHearted Grain-Free Chicken Recipe Flaked in Gravy||Wet||$0.19 per oz||A-|
What Do Customers Think Of Wholehearted Cat Food?
WholeHearted food gets mostly positive reviews, but those are interspersed with a few recurring complaints.
Happy customers like WholeHearted’s combination of quality and price. Disappointed buyers say that WholeHearted’s canned foods are hard to open, that the wet foods are watery, and some say that WholeHearted food made their cat sick.
Let’s hear it from both sides.
“My two rescued kitties seem to really like this food. They eat it readily and never throw up, and now their coats are super shiny and soft. They’re small cats now, only one year old, and the small kibble seems to really agree with them. I’ll keep buying it as long as they keep liking it! (They like the canned variety also.)” – Debra, reviewing WholeHearted Grain-Free Chicken Formula Dry Cat Food
“My cat loves this dry food and it doesn’t smell horrible like cheaper dry cat food does. Ever since feeding him this food consistently, his poo has almost no unpleasant odor. It seems like a wholesome food for my cat, so I’ll keep buying it as long as he eats it.” – dram, reviewing Wholehearted Healthy Digestion Chicken & Egg Product Recipe Dry Cat Food
“Called Petco, the 800 # on package and requested phosphorus content. They responded with the phosphorus dry matter being 4.4% and 11.6 g/ 1000 kcl. I will not feed Whole Hearted Healthy Digestion Chicken and Egg Product Recipe Dry Cat Food to my cats because I worry it will hurt their kidneys.” – cats, reviewing WholeHearted Healthy Digestion Chicken & Egg Product Recipe Dry Cat Food
“My cats don’t like this brand anymore (both the wet AND dry kinds), and they puke up every meal. I also keep finding diarrhea in the litter box occasionally. This all started happening when I switched to this brand over a month and a half ago. I’m going to find a different, more reliable brand. I know the differences between this brand and Purina & Iams, and I prefer the latter two waayyyy over this brand. It seems like Petco created this new brand to make money, and stopped selling many other brands not because of the byproducts, but just to make more money.” – Kinepela, reviewing WholeHearted Grain Free Chicken Favorites Flaked Wet Cat Food Variety Pack
How Much Does Wholehearted Cat Food Cost?
WholeHearted is in the same price bracket as American Journey, Simply Nourish, and some Fancy Feast recipes. Their dry food costs roughly $0.28 to $0.36 per day for a 10-lb cat, while WholeHearted wet food would cost about $1.52 per day for the same cat.
If you fall in love with WholeHearted food and want to save on your online shopping, consider Petco’s WholeHearted food membership. The membership costs $29 per year and earns you 25% off all online purchases of WholeHearted food.
Overall, Is Wholehearted A Good Choice?
If you’re on a tight budget but don’t want to sacrifice good nutrition, WholeHearted might be a good option to consider. Their wet recipes stand out as some of the only low-priced foods that combine decent ingredient quality with low carbohydrate content.