
Kate Barrington / Cats.com
Formulated with a wide range of all-natural, limited ingredient complementary broths & gravies, treats, and complete & balanced meals, Reveal cat foods are protein-rich and full of flavor. This brand is affordably priced and readily available in grocery stores and general retailers, but is it worth buying? Find out in our in-depth Reveal cat food review.
We’ve rated Reveal Cat Food on ingredient quality, species-appropriateness, recalls, and more. Read our Reveal Cat Food review to learn how this brand stacks up.
The Cats.com Standard—Rating Reveal on What Matters
The Cats.com Standard—Rating Reveal Cat Food on What Matters
We’ve rated the brand on six key criteria for quality. Here’s how it rates in each of these six crucial areas.
Ratings
- Species-Appropriateness – 8/10
- Ingredient Quality – 8/10
- Product Variety – 7/10
- Price – 7/10
- Customer Experience – 7/10
- Recall History – 10/10
Overall Score: 7.8/10
In total, we give Reveal Cat food a 47 out of 60 rating or an B+ grade.
About Reveal Cat Food
Launched in 2017, Reveal is a member of the MPM Products family. MPM Products is a globally distributed cat food company with offices in the United States, UK, Australia, China, and Thailand. Other cat food brands under the MPM Products umbrella include Applaws and Encore.
MPM Products was founded in 2002 by Roger Wood, Roger Coleman, and Jon Kinsley in Manchester, England in the UK. Over the past two decades, the company has won numerous awards for sustainability and ethical practices, and has been recognized as a top performer by the Pet Sustainability Coalition several years in a row.
Reveal is marketed as a premium, limited-ingredient brand. Designed to satiate cats’ carnivorous natures, its products are protein-focused and free from grains and artificial additives. Reveal cat food features fish and poultry flavors, including nutritionally balanced entrées, wet food toppers, lickable cat treats, and more.
Sourcing and Manufacturing
While Reveal’s limited dry cat food line is manufactured in the United States, most of its wet food products are made in Thailand. According to the brand’s FAQs, its Thai partner is one of the largest suppliers of prepared chicken and canned tuna in the world and has received an A grade from the British Retail Food Consortium in Food Safety.
Reveal cat foods are made with globally sourced ingredients from specialist suppliers in the United States, United Kingdom, France, Austria, Spain, Thailand, and Australia. The brand says its chickens are sourced from farms chosen for their high welfare standards and its tuna is caught using sustainable and dolphin-friendly fishing practices.
Has Reveal Cat Food Been Recalled?
No, Reveal cat food products have never been recalled.
What Kinds of Cat Food Does Reveal Offer?

Kate Barrington / Cats.com
Reveal is primarily a wet cat food company with a limited selection of dry cat foods and an assortment of treats. The recipes feature chicken, tuna, or salmon as main ingredients, sometimes with other poultry or seafood for flavor (like crab, shrimp, duck, and chicken liver). Most of the wet foods have a shredded or flaked texture in broth or gravy, though there are also a few senior-specific mousse-style foods and some patés.
The brand’s dry cat food selection is limited to the following formulas:
- Reveal Adult Dry Cat Food Chicken Recipe
- Reveal Adult Dry Cat Food Whitefish Recipe
- Reveal Kitten Dry Cat Food Chicken Recipe
Reveal’s dry cat foods are all nutritionally complete and balanced, formulated according to the Association of American Feed Control Officials’ (AAFCO) food nutrient profiles for either kitten growth or adult maintenance. The brand’s wet foods are split between nutritionally complete meals and limited-ingredient complementary foods. The kitten pates and any product that includes the word “entrée” in the name appears to be nutritionally complete while the rest are intended for supplemental feeding only.
In addition to selling individual recipes, Reveal offers an array of variety packs. These generally consist of recipes with a similar flavor base (chicken or fish) and texture (broth, gravy, paté or mousse with flakes). They range from 8 to 18 cans per pack.
While most of Reveal’s wet cat foods are sold in 2.47-ounce cans (only a few come in 5.5-ounce cans), several come in 2.47-ounce pouches or 2.12-ounce pots. Reveal’s dry cat foods are only sold in small-volume bags, either 2.5, 3, or 7 pounds. The brand also sells individually packaged lickable cat treats and fish fillets as well as freeze-dried treats and resealable pouches of bone broth.
What Did Our Test Cats Think?
To test Reveal cat food, I ordered a variety of products to try with my two cats, Munchkin and Biscuit. I ordered a variety pack of mixed tuna and chicken limited-ingredient foods in broth, some nutritionally complete entrées, a bag of chicken recipe dry food, and samples of all the lickable treats, fish fillets, and freeze-dried cat treats.
Overall, my cats seemed to like Reveal cat foods. They loved the dry food and lickable cat treats, and were particularly enthusiastic about the fish fillets (which are different from anything they’ve had before).
Reveal’s wet cat foods had mixed reviews between my two cats. Biscuit loved the fish-based foods while Munchkin preferred the chicken recipes, though she ate more of the gravy than the food itself. Biscuit seemed to particularly enjoy the broth-style foods, especially as a topper or mix-in for the dry food.
Reveal Cat Food—Top 4 Recipes Reviewed
| Product Name | Food Type | Primary Protein | Calories Per Ounce | Price | Our Grade |
| Reveal Limited Ingredient Tuna Fillet in Broth Wet Cat Food | Wet | Tuna | 18 | $0.49 per oz | A- |
| Reveal Entrées Chicken Selection in Broth Variety Pack | Wet | Chicken | 22 | $0.55 per oz | A |
| Reveal Chicken Recipe Adult Dry Cat Food | Dry | Chicken | 107 | $0.29 per oz | B- |
| Reveal Whole Salmon Loin Single Ingredient Grain-Free Cat Treat | Treat | Salmon | 42 | $2.54 per oz | A- |
What Do Customers Think of Reveal Cat Food?
Customers are largely satisfied with Reveal cat food, with most products averaging 4 out of 5 stars or higher on retail sites like Chewy and Amazon. The variety packs appear to be the most popular products, some with over 1,500 individual ratings.
While there have been some customer complaints about cats vomiting repeatedly after eating Reveal wet cat food, there haven’t been any product recalls. As with any pet food brand, some cats simply don’t like the food, which appears to be the most common thread among Reveal’s negative reviews.
Positive Reviews
Cat parents generally seem pleased with the ingredient quality of Reveal cat foods (particularly the wet food recipes), saying it’s worth the price. Many reviews also mention that it looks and smells like real human food.
“Both of my cats really liked this canned chicken and broth. Since it is just chicken, the cans hold quite a bit and my cats were not quite able to finish a can between them. They ate it more like a treat than a meal. So I feed it sparingly but it does add some nice variety to their meals.” –Elizabeth reviewing Reveal Entrees Chicken Selection on Chewy, April 12, 2026
“My 5 cats absolutely love this food. When I gave them choices, this is the one they went for. They didn’t even want to eat the other brand I bought. Since changing their kibble to this, they haven’t been having bad tummy issues. May not be for everyone, but my 5 cats have spoken their choice.” –Jess reviewing Reveal Chicken Recipe Dry Cat Food on Chewy, March 10, 2026
Negative Reviews
As is true with many cat food brands, dissatisfied Reveal customers mainly comment that their cats didn’t like the food or refused to even try it. A few customers were disappointed to find that only the Entrées line of products are nutritionally complete and some found the complementary foods overpriced.
“She may have licked off some of the gravy but it doesn’t look like she ate any of the meat at all, so she mustn’t have cared much for it. The food seems like decent quality at a decent price; I just can’t speak much more to it since my cat refused to eat it. She usually at least puts a small dent in wet food when offered, but that was not the case here.” –Amazon Customer reviewing Reveal Entrees Chicken Selection on Amazon, May 11, 2026
“Very disappointed. A can of light tuna is exactly what this is – just plain old tuna, only 3x more expensive.” –Placeholder reviewing Reveal Tuna Fillet with Salmon in Broth on Amazon, January 29, 2026
How Much Does Reveal Cat Food Cost?
While Reveal is marketed as a premium brand, the cost is a little lower than something like Tiki Cat and in a similar range to Weruva. However, the fact that most of Reveal’s wet foods only come in small 2.47-ounce cans makes them a little pricier than similar formulas from some brands.
Reveal wet cat foods range from $0.50 to $0.70 per ounce and the dry foods average about $0.30 per ounce. Using the average calorie requirements of a healthy 10-pound cat, the estimated daily feeding cost for Reveal dry food is about $0.55. For wet food, you can expect to spend upwards of $5.00 per day.
Where is Reveal Cat Food Sold?
Reveal partners with retail suppliers all over the country. You can find the products in grocery stores and general merchandise stores like Walmart, Meijer, and Target. Online, you can purchase Reveal products from both Chewy and Amazon.
You may not find Reveal stocked on pet store shelves, depending where you shop. Petco and PetSmart appear to carry the brand, and it may be available in some local and independent pet retailers. Reveal doesn’t sell its products directly through the brand’s website.
Overall, Is Reveal Cat Food a Good Choice?
Reveal offers a good variety of protein-packed recipes with similar formulations to popular brands like Tiki Cat, but at a slightly lower price point. If your cat loves tuna or chicken, Reveal has enough flavor variation to give them options. Plus, there are several variety packs to help keep costs down.
Many of Reveal’s recipes are made with a single ingredient or a single source of animal protein. If your cat has food allergies or sensitivities, Reveal could be a good choice (as long as they can tolerate chicken and fish). Keep in mind that the fish varieties are likely processed on the same equipment as the chicken varieties, and vice versa.
One thing to keep in mind as you shop for Reveal cat food is that a significant number of the formulas are complementary. This means that they’re designed to be paired with nutritionally complete meals, like the brand’s dry foods and the wet food entrées, not fed as a staple diet themselves. The complementary formulas are a little pricey for being just shredded chicken or fish, but they work well as food toppers and moisture-rich treats.
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I have been buying Reveal tuna and crab but here lately it’s been mostly water and strange looking stuff mixed in it, I wrote them and they didn’t seem to care….I will never buy their product again!
My cat is very picky. She will not eat anything with fish. But after researching different brands of canned cat food, I decided on Reveal. There were no artificial ingredients or strange fillers in it. My cat loves the chicken in broth. I recently bought a case thru Amazon which I thought was chicken with broth. There was very little chicken in the can. Mostly all broth. The cans I get from the grocery store are packed with chicken and very little broth. Why is that??
There can sometimes be some variation from case to case or batch to batch, but we also respect your firsthand experience with the difference you’re seeing between the cans from Amazon and the ones from your grocery store. Feedback like this is helpful because consistency really matters to cat owners, especially when a cat strongly prefers a specific texture or amount of meat.
My three cats like your product. The problem is the cans are almost impossible to open. I have tried various tools but the only way to open them is with a can opener.
MessageAll my 3 cats that ate Reveal Tuna fillet with salmon vomited after eating. Explosive amounts and all the food. This food is contaminated and needs to be taken out of the market.
L359M U/BBD 23/DEC 2027
Thank you for the information! We feel much better about giving these to our girls as a treat. We have found the cans at Kroger as well for around $1.30/can at the moment.
I have thrown away a lot of money in cat food since I rescued my Gabby. The longer I have had her the more fussy she has become and will eat nothing. I even tried Fussy Cat wet food with no luck. I bought home two cans of Reveal Tuna and now she will eat nothing else. She is happier now, I get a lot more cuddles and she is not flicking the cat food on the wall. My main concern is that Reveal is only for supplemental feeding.
My cat loves the chicken from this brand she loves that it has decent amount of chicken broth.
This article is making false claims. Only 3 of reveal’s diets have the AAFCO statement, all of the wet and canned foods do not qualify as balanced diets and do not contain an essential amino acid for cats, taurine. Without taurine, cats cannot survive. Taurine must be added to the diet. PLEASE do not feed your cat any of Reveals wet or canned diets as their sole diet because they will NOT be getting the required nutrients.
Thank you for your comment and for raising this important point. You are correct that while Reveal’s dry cat food recipes are formulated to be complete and balanced, their wet and canned foods are intended to be fed as supplemental to the dry food and should not be used as a cat’s sole diet. We will update the article to make this distinction clearer to ensure that readers have the most accurate information when choosing the best nutrition for their cats. Your feedback is greatly appreciated
I have thrown away a lot of money in cat food since I rescued my Gabby. The longer I have had her the more fussy she has become and will eat nothing. I even tried Fussy Cat wet food with no luck. I bought home two cans of Reveal Tuna and now she will eat nothing else. She is happier now, I get a lot more cuddles and she is not flicking the cat food on the wall. My main concern is that Reveal is only for supplemental feeding.
Purchased Reveal cat food at the supermarket. Found it almost IMPOSSIBLE to open the can – even when using a can opener to open it. Will not purchase it again – not worth the struggle.
I purchased Reveal cans of cat food at the supermarket. Cans were IMPOSSIBLE to open even when using a can opener. Will not purchase any more.
Regarding Reveal. Two of my tribe ( there are 12) often refuse to eat anything else so i was quite alarmed that it is intended only as a supplemental food. However since they have free access to high qual kibble and everyone else’s wet food they are probably getting enough good food. It is not terribly expensive and higher priced brands often are not as high in animal protein so it stays although periodically they reject ( bury) it and go eat somebody’s else’s Fancy Feast, or Wilderness or Instinct or Merricks. The chicken breast and the salmon are the top choices.
As long as the majority of their diet is nutritionally complete, they should be fine! Treats and supplemental foods can safely account for up to 10% of your cat’s daily calorie intake.
I was under the impression we were not supposed to feed our cats tuna ? So what’s the difference between this and a can of tuna?
Reveal is missing important vitamins and minerals cats need. You can not get away with feeding cats food that do not contain the vitamins and minerals they need. Cats have unique nutritional requirements. Reveal is a topper and it’s not nutritionally sound! Cats need more than just protein and that is all that is in the canned food.
Reveal does make dry cat food. I wish you would publish a review of the dry food.
We’ll add that to our list
My cats lovvvvvvvvvve the dry food ! I found it at Ollie’s discount store and I’ve pretty much bought them all out . They have chicken and fish and my kitties lovvvvvvvve it !!
But there are so many articles about abused animals in Thailand facility (not that America is much better).
Our cat use to LOVE reveal Tuna and Crab, it was the ONLY canned food he would eat. They changed their formula and label (new label no longer has the dolphin safe logo) and he no longer eats it. He’ll have a bite from a freshly opened can but no more after that. If we give him a can of the old style he devours it. We wrote reveal and they claimed they didn’t change formulas but did change factories. The food looks and smells completely different. Very bummed about this. We probably have 75 cans or more that are going to go to waste. It took is a LONG time to find a wet food he liked, I guess we’re beginning that journey again.
I find it hard to buy this one in the UK, any ideas where could I get it from?
This site might work for you!
#2 canned food information is wrong or you guys used wrong photo. If you buy that in broth (ocean fish canned food in broth), there is no carb, no starch at all in the ingredients. I freaked out and rechecked (my cat is diabete). All I see is fishes and fish broth. If you buy ocean fish canned food in GRAVY though, they contain starch and gum. So obviously it is a wrong photo that you guys have used if you were talking about gravy food.
Thank you for letting us know! The photo and linked product are wrong—I have asked our team to correct it. Sorry for the scare!
We’ve been buying the chicken breast in broth cans and the tuna variety pack. Our little furball loves it. We noticed that her coat has become softer since switching her to this food from purina. Did a lot of research, we’ve paired it with a quality dry food we’ve been feeding her for a while along with a scoop of pumpkin daily and our cat is a happy camper.
Can you do an analysis on the Reveal Dry cat food soon?! Thanks!
Thanks for the idea! We’ll add it to the list.
I keep reading everywhere that Reveal isn’t a complete source of nutrition. If I’ve been feeding my cat 2 cans a day, what would I need to add/replace to his diet to get all the nutrients he needs.
Hi Ashley, unfortunately, I don’t have the answer to that question, because I don’t fully know the nutritional composition of Reveal cat food. It would be easier to make an entirely homemade diet or just make Reveal a smaller part of your cat’s diet (less than 10%), with nutritionally complete and balanced food making up the remaining 90%.
YES! Be very sure to give your cat a complete dry food during the day along with this. Or another wet food that is totally complete. I only would recommend Reveal as once daily. It is OK for them to have a can a day, but do not relie on it for your cats total nutrition.
I don’t know if this helps, but my cats eat good quality dry food and I feed them wet food as a kind of treat once or twice a day as a supplement. I expect that they are getting their main nutritional needs met with the dry food.
That’s exactly what I do.
I noticed that the can food ingredient is labelled differently from these you had in the above article. While the can ingredient does not specify any starch or gum, like you guys did in the content analysis, I am wondering whether is a falsified advertisement of the cat food.
This wet food is the cleanest recipe I have ever seen within this price range. My cats really like them andI absolutely would like to buy more as treats for them if the quality is maintained well.
I bought a can of reveal food and it was very sticky on being opened and my cat would not touch it. I complained to the company and there was an elaborate back and forth discussion on how their food is so good and not a problem. The bad food is in front of me. I had to send in photos of the cat, the manufacturers marks and the receipt from the store. They refuse to acknowledge a problem. This company should be barred from selling in the US.
sorry, that should be stinky not sticky
Concerning. Thanks for sharing your experience.
I had the same problem. Just purchased ten cans and the two I opened sat in, what looked like, soggy jello, My cat would not touch it. Gave it to my neighbor for her cat, same thing…….
I had issues with my cat and cat foods for over a year, he is very sensitive to chicken and his well you know stunk horribly. So fish it is. Reveal is the ONLY cat food that my cat can tolerate. Their fish varieties are absoltuely so pure and you can actucally see what the meat is.. It’s a little pricey depending on where you buy it but it’s worth it
Tracey, that’s a good insight. Thanks for sharing!
My kitten loves Reveal cat food. Unfortunately, I do not. I buy both the chicken breast in broth and the chicken breast in gravy. Anyone else notice that there is half as much chicken in the gravy-based product as there is in the broth-based product? I brought this to the attention of Reveal Pet Food and they admitted that I was correct and there was definitely less chicken (intentionally) in the gravy-based product. I can get four servings for my kitten from a broth-based can and 2 servings from the gravy-based can. Moral of the story, let the buyer beware. Also, I tried to post to the facebook page, and they wouldn’t post my comment.
Hello Pam, thank you for commenting and sharing your experience with Reveal. Interesting that the gravy-based food has less chicken than the version with broth. Glad you shared this.
My cats all love the chicken pouches, and I use the pouches as a treat. My concern is that the cat food cans are not very prominently labeled as “not nutritionally complete.” The info is on there, but you really have to look for it. Since this product is packaged to look like other canned foods, I think the labeling should be more clearly labeled as “for occasional feeding.” I am a label reader, but not every customer is, and if a company is going to package a product to look like cat food, it should be nutritionally complete.
Again, my cats love the pouches of chicken breat in liquid, and since they are packaged to look like other treat items, I’m ok with the labeling. But cans should be more honestly labeled.
Bill, I too am a label reader – when the print is large enough to make out – and I still missed it. I agree with you 100%
IBOT 2 cans of this Food, to not filet with crab. The 2 cans that I opened clearly had multiple growing on top. Also I find that this food though may be distributed through a concern in Georgia, USA, it is made offshore. I would not feed this to any of my animals. Considering that it had mold, I will never by another can of this wretched food.
Hi Robert,
Sounds very disturbing, thank you for letting us know
I’ve bought Reveal cat food at the supermarket. No mold or any other observable bacteria present. I usually check the expiration date on every product. Of course, I can’t comment on Mr. McFadden’s experience, I’m strictly expressing my own situation with Reveal.