Formulated with all-natural, limited ingredients, Reveal wet foods are protein-rich and full of flavor. This brand is affordably priced and readily available in grocery and general retailers, but is it worth buying? Find out in our in-depth Reveal cat food review.
We’ve rated Reveal Cat Food on ingredient quality, species-appropriateness, recalls, and more. Read our Reveal Cat Food review to learn how this brand stacks up.
The Cats.com Standard—Rating Reveal Cat Food on What Matters
We’ve rated the brand on six key criteria for quality. Here’s how it rates in each of these six crucial areas.
- Species-Appropriateness – 9/10
- Ingredient Quality – 9/10
- Product Variety – 7/10
- Price – 7/10
- Customer Experience – 8/10
- Recall History – 10/10
Overall Score: 8.3/10
In total, we give Reveal Cat food a 50 out of 60 rating or a A- grade.
About Reveal Cat Food
Reveal pet food is a member of the Making Pet Food Matters (MPM) Products family. The brand has offices in the United States, United Kingdom, Australia, and China. Other members of the MPM Products family include Applaws, Encore, and Nature’s Calling.
MPM Products was founded in 2002 by Roger Wood, Roger Coleman, and Jon Kinsley. This company has won numerous awards for sustainability and ethical practices including the Good Shopping Guide Ethical Company Award. They’ve also earned status as an accredited sustainable business.
All Reveal cat foods are free from grains, fillers, and additives and every one starts with a premium source of animal protein. But is this brand worthy of your consideration? Let’s find out.
Sourcing And Manufacturing
Reveal claims their cat food delivers “quality without compromise.” They offer limited ingredient canned food and pouches made with carefully sourced ingredients. Reveal’s suppliers use sustainable fishing methods and they’ve earned a spot on PETA’s approved list of non-animal tested companies.
This brand partners with specialist suppliers from the US, the UK, France, Austria, Spain, Thailand, and Australia. Pet food production has become increasingly common in Thailand, especially wet foods. This is where Reveal cat food is produced.
Reveal’s Thai partner is one of the largest suppliers of prepared chicken and canned tuna in the world and has received an A grade from the British Retail Food Consortium in Food Safety. All of Reveal’s pet foods have been formulated to exceed the criteria outlined in the guidelines of regulatory authorities in the USA, Europe, and Australia including AAFCO, FEDIAF, and PFIAA.
Our research didn’t reveal any product recalls in the history of the Reveal brand.
What Kinds Of Cat Food Does Reveal Offer?
Reveal is a wet food-only cat food brand. They offer an assortment of wet food pouches, cans, and pots. Most of their recipes feature chicken or fish as the primary ingredient.
As another MPM product, it should come as no surprise that Reveal recipes are incredibly similar to Encore cat food. There is a great deal of overlap between the recipes in terms of flavor combinations. The primary difference between the two seems to be that Reveal cat food is all grain-free.
What Do Customers Think Of Reveal Cat Food?
Reveal doesn’t post reviews on the brand website, but their products are readily available online at Target.com and on Amazon.
With about 10 different canned foods and a handful of pouches to choose from, Reveal has nearly 3,000 customer reviews and an overall 4.5 out of 5-star rating. On Target.com, you’ll find five canned food formulas and two variety packs of wet food pouches. You’ll find about 75 customer reviews for Reveal cat food on Target.com.
Many customer reviews mention that even picky cats seem to be a fan. It also seems to work well for diabetic cats and cats with GI issues due to the limited list of ingredients.
In terms of negative comments, several customers had trouble getting the food out of the pouches and others were disappointed with the amount of liquid in the food. There are also a fairly significant number of customers who weren’t aware that the product was intended for intermittent feeding only when they purchased it.
Let’s take a look at a few reviews from some of the most popular recipes from Reveal.
“This is basically white-ish tuna canned for cats. Romeo the Cat LOVES this food and so do the dogs, who circle it like hungry vultures looking for any opportunity to wipe the bowl clean when we’re not looking… It’s very good quality food, the tuna is chunky and packed in water (Romeo loves this juice believe you me) and has no fillers so it’s an excellent supplement to his dry food.” – DBV reviewing Reveal Canned Cat Food
“Our cat LOVES this food. She is normally a picky eater with a sensitive stomach and often gets sick when we change foods. We haven’t had ANY issues with her finishing her food or feeling under the weather. We love seeing her run when she hears the can opening and knowing that there are nothing but good ingredients in her system. Happy cat, happy life!” – Tristan reviewing Reveal Canned Cat Food
“I like the look and smell of the food, it looks real pieces of fish and it doesn’t have that nasty fishy smell that some other brands have. The problem is, the food itself doesn’t have all the nutrients needed so it’s only an expensive topper. My cat was excited about the food and ate it right away the first few times I gave it to her but then she seems to have lost interest and takes her time to eat it. She also doesn’t like the one with the seaweed and did not touch it at all.” – Miranda reviewing Reveal Natural Wet Food Pouch
“I have a pretty picky cat and he wouldn’t give this the time of day. I then gave some so my moms cat Could eat it. He’s not picky and still didn’t pay any attention to it. It must have to do with the smell as they never made it past that step.” – Anonymous reviewing Reveal Chicken Breast in Natural Broth Canned Food
What Did Our Test Cats Think?
Opening a pouch of Reveal wet food sent my cats into a frenzy. They were already interested when I opened the variety pack and began meowing when I tore a pouch open. All three scarfed down the food as soon as it hit the bowl.
I appreciated the fact that Reveal offers foods that are chicken-free. My youngest cat, Biscuit, has a chicken allergy which excludes her from the testing process in many cases. She loved the tuna recipes she tried and my other two cats were perfectly happy to test all of them.
Like other customers have commented, I did find the pouches a little difficult to empty and there wasn’t as much liquid as I would have expected from a cat food “in broth.”
Reveal Cat Food – Top 3 Recipes Reviewed
|Product Name||Food Type||Main Protein Source||Calories||Price||Our Grade|
|Reveal Chicken Breast in Broth Wet Cat Food Pouch||Wet||Chicken||42.5 kcal/pouch||$0.6 per oz||A-|
|Reveal Ocean Fish Recipe in Gravy Canned Food||Wet||Ocean Fish||61 kcal/can||$0.58 per oz||B+|
|Reveal Tuna with Shrimp in Broth Wet Cat Food Pot||Wet||Tuna||32 kcal/pot||$0.7 per oz||A-|
How Much Does Reveal Cat Food Cost?
Considering Reveal cat foods are only sold in packages under 2.5 ounces, the price per ounce is pretty high. Reveal’s 2.47 oz. canned foods are the most cost effective around $0.58 per ounce and their wet food pots are the priciest around $0.70 per ounce.
Given an average price per ounce of $0.60, a 10-pound cat would cost about $7.00 per day. Keep in mind, however, that this cost is calculated as a staple diet. This product is intended for supplemental feeding only, so your daily cost may only be as high as a single pouch, can, or pot.
Overall, Is Reveal Cat Food A Good Choice?
Reveal offers a generous selection of high-protein, limited ingredient foods for cats. All of their recipes are grain-free and it’s easy to find foods with a single source of animal protein. If you have a cat with food allergies or GI issues, Reveal could be an appropriate choice.
The primary downside of this brand is that they only offer products for supplemental feeding. The canned foods contain some added carbohydrate, but it doesn’t contribute significantly to the macronutrient content of the food.
Overall, if you’re looking for a protein- and moisture-rich food topper for your cat, Reveal might be a good option. It’s fairly expensive, however, and extremely limited in healthy fats.
Where Is Reveal Cat Food Sold?
Reveal partners with retail suppliers all over the country. You won’t find their products in pet stores, but they’re commonly stocked in grocery stores and general merchandise stores like Meijer and Target. You can also find a wide selection of Reveal cat foods online at Amazon.com.