Crave’s tagline is Satisfy Their Nature™ and it’s marketed as ancestrally-inspired, meat-centric food that honors your cat’s carnivorous nature. But is it a healthy, high-quality choice for your cat? Find out in our unbiased Crave cat food review.
The Cats.com Standard—Rating Crave on What Matters
We’ve analyzed Crave cat food and graded it according to the Cats.com standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it measures up to our quality standards.
- Species-Appropriateness – 6/10
- Ingredient Quality – 6/10
- Product Variety – 7/10
- Price – 7/10
- Customer Experience – 8/10
- Recall History – 9/10
Overall Score: 7.2/10
We give Crave cat food a 43 out of 60 rating or a B grade.
In a 2017 release published on PR Newswire, Mars Petcare marketing director Eric Huston described Crave as “specialty-quality nutrition at a price designed for the masses, making it affordable and convenient for all pet owners to implement a protein-rich diet that satisfies their dog or cat’s inner animal.”
Crave’s parent company has been in the pet food industry since 1939, when Mars introduced Kit-E-Kat® cat food to the European market. Today, Mars Petcare owns over 40 pet food brands, including Whiskas, Iams, Royal Canin, Nutro, and Sheba. In 2017, the company brought in over 17 billion dollars in revenue, making it the highest-earning pet food company in the world.
Sourcing and Manufacturing
Crave cat food is manufactured in several Mars-owned facilities around the United States.
While they don’t specify exactly where they source their ingredients, Mars tries to buy ingredients near their manufacturing facilities. They test every batch for ingredient integrity and audit their suppliers on a regular basis.
Has Crave Cat Food Been Recalled?
It doesn’t appear that Crave cat food has been recalled since its creation in 2017.
What Kinds of Cat Food Does Crave Offer?
The Crave cat food lineup includes both dry and wet cat foods. All of their foods are grain-free with no corn, soy, or wheat and features meat as the first ingredient.
Crave Cat Food – Top 3 Recipes Reviewed
|Product Name||Food Type||Price||Our Grade|
|Crave with Protein from Chicken Adult Grain-Free Dry Cat Food||Dry||$5.34 per lb||C|
|Crave with Protein from Chicken & Salmon Indoor Adult Dry Cat Food||Dry||$5.34 per lb||C|
|Crave Salmon Paté Grain-Free Cat Food Trays||Wet||$0.42 per oz||B|
What Do Customers Think of Crave Cat Food?
Crave cat food listings consistently receive four and five-star reviews. Customers like that they can buy it at their grocery or convenient big box store. Cats love the way Crave tastes.
“We moved to a new apartment and forgot the cats grain free food. When I went to the grocery store I saw this and said ok if he doesn’t like it I’ll buy more of his original food tomorrow at the pet store. It’s been a week and he stalks his bowl while also sitting their staring at his bowl after 1 cup of food for a 12lbs cat. He’s never attacked dry food this heavily before but I sure will keep him going on it.” – Draco, reviewing Crave with Protein from Chicken Adult Dry Cat Food
“I received a free sample from Chewy and couldn’t wait to try it out. First, I will say I was impressed with the nice packaging. It isn’t hard to open and you don’t have to worry about cutting your fingers on sharp metal lids like so many packaged wet cat food. I also didn’t mind the smell of it as it really smelled like real food (which makes sense with the natural ingredients) instead of the typical gross cat food smell. I gave Crave to my two cats, ages 9 and 11. They typically eat dry cat food, but I was excited to try this since they are getting older and it would be much easier for them to eat. Not only did they love it and eat every last bite quickly, but they stood at the door waiting for more later in the day. It comes in a good portion size and can be snapped apart to separate the two sides, which was helpful with my two cats. The natural ingredients, size, smell, and way my cats reacted to it would definitely make me recommend Crave to any cat owner.” – Brittany, reviewing Crave Salmon Paté
“I was so disappointed with this product, I’d chosen it not only for the nutritional content but also the size of the nibbles. I have a cat with no teeth who needs tiny little nibbles, and instead this product looks like dog food, the pieces are so large.” – AzPerson, reviewing Crave with Protein from Chicken and Salmon Indoor Adult Dry Cat Food
“My two cats reluctantly ate the food and they vomited. This is the only dry cat food that this has happened to my cats.” – Roger, reviewing Crave with Protein from Chicken Adult Dry Cat Food
How Much Does Crave Cat Food Cost?
Crave dry foods are moderately-priced at around $0.20 per ounce or roughly $0.49 per day for the average 10-lb cat. Crave’s wet recipes are more expensive at around $0.40 per ounce or $2.75 per day.
Overall, Is Crave a Good Choice?
Crave cat food isn’t nutritionally excellent, but it’s better than most other foods sold at discount stores and groceries. It’s easy to find, easy to feed, and a hair more nutritious and species-appropriate than other foods at a similar price point.
To get the best out of Crave, choose their wet foods rather than their dry formulas. Crave’s wet cat food recipes have lower plant content, lower carbohydrate content, and simpler ingredient lists than the dry ones.
Where Can You Buy Crave Cat Food?
You can buy Crave through pet specialty retailers, big box stores, and some grocery stores. Online, Crave is available through Amazon, Chewy, and other web retailers that sell pet food.